{"id":647561,"date":"2026-05-04T17:02:09","date_gmt":"2026-05-04T17:02:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/647561\/"},"modified":"2026-05-04T17:02:09","modified_gmt":"2026-05-04T17:02:09","slug":"osaic-targets-organic-growth-after-firm-integration","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/647561\/","title":{"rendered":"Osaic Targets Organic Growth After Firm Integration"},"content":{"rendered":"

In the wake of private equity firm Reverence Capital Partners\u2019 $2 billion recapitalization of Osaic<\/a> (in which Reverence retained its majority stake while bringing in Bain Capital as a new investor), Osaic is focusing on organic growth as a key growth driver.<\/p>\n

During Osaic\u2019s NXT Conference in Boston, Dimple Shah, an executive vice president of strategy and client experience at Osaic, said there was \u201cso much opportunity,\u201d noting a lot of the firm\u2019s growth to date has been through M&A.\u00a0<\/p>\n

But after Osaic\u2019s rebranding integration of its eight affiliated broker\/dealers into one structure (called \u201cJourney to One\u201d by the firm), Shah said the IBD was starting \u201cto turn on the organic growth engine.\u201d<\/p>\n

\u201cIt hasn\u2019t not been there, but I don\u2019t think it\u2019s been there to the extent that we\u2019re punching at or above our weight, relative to the size and scale of Osaic, right?\u201d she said. \u201cI mean, we\u2019ve been recruiting, but I think that recruiting can grow even stronger.\u201d<\/p>\n

Related:LPL Investing in AI to \u2018Prop the Advisor Up\u2019<\/a><\/p>\n

In an interview with\u00a0Wealth Management\u00a0about Reverence Capital\u2019s recapitalization, Shannon Reid, the firm\u2019s head of advisor growth and engagement,\u00a0who joined from Raymond James late last year<\/a>, said the firm was \u201cback to doing business the way we want to be doing business\u201d post-integration.<\/p>\n

\u201cIn the last 18 months, two years, advisors continued to grow, but I would say Osaic, as a firm, as it was consolidating through that process, was not focused on advisor growth and organic growth, right?\u201d Reid said. \u201cWe were focused on building the foundation for much faster and better growth after the fact.\u201d<\/p>\n

Reverence\u00a0first took a majority stake in Osaic<\/a>\u00a0(then called Advisor Group) in 2019. The new deal raised more than $2 billion in fresh capital, allowing it to repay existing investors in the PE firm\u2019s funds while committing money to Osaic\u2019s balance sheet through a continuation vehicle.\u00a0<\/p>\n

The governance and board composition will remain the same, and the firms didn\u2019t disclose what Osaic\u2019s valuation was in the deal. The lead investors in the deal include Ares Secondaries funds, Lexington Partners and other institutional investors.\u00a0<\/p>\n

Reverence also committed capital from its current flagship Fund IV, with Osaic planning to use the money for organic growth, mergers and acquisitions and \u201cother strategic initiatives.\u201d According to Reid, the firm didn\u2019t have any large acquisitions in its pipeline (though it remained \u201copportunistic,\u201d she said).<\/p>\n

Firm executives have acknowledged the difficulties of the integration, with Reid noting during her presentation at the conference that the integration was \u201cpretty bold, and it was really necessary, but it was also really hard,\u201d adding advisors \u201cfelt that in your businesses, in your teams, and in your day-to-day work.\u201d<\/p>\n

Related:Reverence Capital Partners Closes $2B Osaic Recapitalization<\/a><\/p>\n

At points, recruiting and retention took hits, with several sizable teams opting to depart, including a $1 billion-plus Florida-based office of supervisory jurisdiction, which moved to Ausdal Financial Partners, and Pilot Financial, a $4.6 billion firm, which moved to LPL.\u00a0<\/p>\n

According to Shah, the tide has turned, with \u201cvery strong\u201d recruiting and retention numbers. Shah said the firm experienced a \u201cdip in retention\u201d during the integration, but in the third and fourth quarters of 2025, retention stabilized, and in the first quarter of 2026, it delivered some of the company’s best retention numbers.\u00a0<\/p>\n

Shah said recruiting slowed \u201csignificantly\u201d in 2025 before picking back up in the fourth quarter, and she attributed the ebbs to \u201cthe noise around what Osaic is doing,\u201d with advisors questioning whether it made sense \u201cto join a firm in its own transition.\u201d<\/p>\n

\u201cI think there was just too much ambiguity over exactly what the firm was going to look like post-Journey to One,\u201d she said. \u201cWhat was the advisor experience going to be, and how positive was it going to be post-integration for advisors that had previously been with \u2026 a smaller wealth management platform?\u201d<\/p>\n

Related:$1.5B Gateway Investments Moves to Osaic’s W-2 Channel<\/a><\/p>\n

Greg Cornick, an executive vice president overseeing wealth solutions for the broker\/dealer, said advisors\u2019 organic growth can be depressed when they\u2019ve been around for several years, and can hit a \u201cpoint where they\u2019re running a practice that\u2019s a little bit stagnant.\u201d To Cornick, the solution lay in a firm\u2019s tech stack and platform.<\/p>\n

\u201cI think that\u2019s kind of the key to their organic growth; are you creating the frictionless use of experience and tools with the platform provider like us to be able to feel confident that you can spend time growing your business,\u201d he said. \u201cBut I think it\u2019s an industry challenge, even more than just Osaic.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"In the wake of private equity firm Reverence Capital Partners\u2019 $2 billion recapitalization of Osaic (in which Reverence…\n","protected":false},"author":2,"featured_media":647562,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[45,49,48,133,131,132],"class_list":["post-647561","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-business","tag-ca","tag-canada","tag-finance","tag-personal-finance","tag-personalfinance"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/647561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=647561"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/647561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/647562"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=647561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=647561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=647561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}