{"id":647894,"date":"2026-05-04T20:28:10","date_gmt":"2026-05-04T20:28:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/647894\/"},"modified":"2026-05-04T20:28:10","modified_gmt":"2026-05-04T20:28:10","slug":"hide-your-cows-were-coming-ef-education-easypost-unveil-eye-catching-ride-in-peace-giro-ditalia-2026-kit","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/647894\/","title":{"rendered":"\u201cHide your cows. We\u2019re coming\u201d \u2013 EF Education-EasyPost unveil eye-catching \u2018Ride In Peace\u2019 Giro d\u2019Italia 2026 kit"},"content":{"rendered":"


\nA kit designed to stand out \u2014 on any planetThe thinking behind the design is made clear from the outset. This is not just a visual change, but a statement piece tied to a broader concept. \u201cThere was no warning. Just a drop,\u201d the team wrote in their official release.<\/a><\/p>\n

The campaign itself leans heavily into an extraterrestrial theme, presenting the kit as a kind of \u201ccontact\u201d with something beyond the norm of the peloton. \u201cWe made contact. A signal. A message: We ride in peace. Do you? Join us.\u201d<\/p>\n

That approach fits with EF\u2019s long-standing reputation for pushing creative boundaries with their Giro kits, but the 2026 version stands out even within that context. It is not just colourful or playful, but deliberately unusual, combining technical design cues with a narrative that feels more sci-fi than cycling.<\/p>\n

Performance meets identity<\/p>\n

While the visuals draw the most attention, the team were keen to emphasise that performance remains at the core of the collaboration.<\/p>\n

\u201cIf we\u2019re going to change kits, it should actually say something,\u201d said Jonathan Vaughters<\/a>. \u201cASSOS gives our riders the performance, comfort, and technical quality they need to race at their best, and that allows us to have some fun with the design. With this kit, we\u2019re visually manifesting. Hide your cows. We\u2019re coming to this Giro with serious race ambitions.\u201d<\/p>\n

That balance between function and identity was echoed by ASSOS leadership.<\/p>\n

\u201cWe believe innovation happens when you challenge conventions, both in how products perform and how they are expressed,\u201d said CEO Edwin Navez. \u201cToo often in this sport, performance and identity are treated separately. We don\u2019t see it that way. With EF Pro Cycling, this is again about pushing both at the same time: engineering at the highest level, and a visual language that refuses to blend in.\u201d<\/p>\n

\"richardcarapaz<\/p>\n

Last year, EF opted for a white jersey<\/p>\n

A Giro tradition continues<\/p>\n

The changeout jersey has become a staple of EF\u2019s Giro presence, driven by the need to avoid any confusion with the race leader\u2019s pink jersey. But over time, it has evolved into something much bigger, a platform for the team to define its identity on cycling\u2019s most stylistically open Grand Tour.<\/p>\n

The 2026 edition continues that trend, pairing a bold aesthetic with a narrative that invites attention rather than avoiding it. \u201cThe mission is simple: make a kit that performs in the heat of the peloton, and stands out on the road,\u201d the team explained.<\/p>\n

The launch also arrives in a different sporting context for EF Education-EasyPost. With Richard Carapaz ruled out of the race, the team\u2019s Giro ambitions have shifted in the days leading into the start.<\/p>\n

But the message attached to the kit remains clear. \u201cWe ride in peace,\u201d the release concludes. \u201cBut don\u2019t get us wrong. We came to race.\u201d<\/p><\/p>\n","protected":false},"excerpt":{"rendered":" A kit designed to stand out \u2014 on any planetThe thinking behind the design is made clear…\n","protected":false},"author":2,"featured_media":647895,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445],"tags":[49,48,635,58562,43199,46733,82],"class_list":["post-647894","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-ca","tag-canada","tag-cycling","tag-ef-education-easypost","tag-giro-ditalia","tag-jonathan-vaughters","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/647894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=647894"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/647894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/647895"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=647894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=647894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=647894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}