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\u201cSales have been going absolutely crazy: everything red,\u201d says Logo Sports\u2019s Tony Araujo. Montreal is overcome with Habs fever. John Mahoney \/ Montreal Gazette<\/p>\nTony Araujo says he owes his business to the Habs.<\/p>\n
When he reopened his store in 2021 after the pandemic, the co-owner of Logo Sports, an independent vendor of personalized jerseys on St-Laurent Blvd., was stuck with a store full of inventory and no customers when the Canadiens embarked on their last playoff run.<\/p>\n
\u201cThat saved our business,\u201d he said. \u201cWe were ready to close our doors like everyone else.\u201d<\/p>\n
Now, things have turned around, and Araujo is having problems meeting demand of Habs fans who want to dress up in their team colours. Araujo said demand for personal jerseys are at a record high, and anyone wishing to have a player\u2019s name sewn on the back of their shirt must wait more than two weeks.<\/p>\n
\u201cSales have been going absolutely crazy: everything red,\u201d Araujo said. \u201cIt\u2019s been a bit of everything: caps, T-shirts, some hoodies because it\u2019s been cool. It\u2019s been great. It really, really helped us.\u201d<\/p>\n
Araujo said demand for personal jerseys are at a record high, and anyone wishing to have a player\u2019s name sewn on the back of their shirt must wait more than two weeks.<\/p>\n
\u201cSales have been going absolutely crazy: everything red,\u201d says Logo Sports\u2019s Tony Araujo. Montreal is overcome with Habs fever. John Mahoney \/ Montreal Gazette<\/p>\n
\u201cAfter Lane Hutson scored that goal, the next day it was all (Lane Hutson). We must have sold a dozen Hutson jerseys right away,\u201d he said. \u201cOf course, the most popular is the captain, Suzuki, and during the year, it was Caufield, when he was on his 50-goal run.\u201d<\/p>\n
A lot of people buying jerseys are tourists in town for the weekend, either to catch a game, or just to take in the good vibes of the city\u2019s latest Habs fever. <\/p>\n
\u201cA good 50 per cent of people on the weekend are from out of town,\u201d he said. \u201cWe have a lot of Habs fans across the country.\u201d<\/p>\n
Despite the driveable distance of the opponent, Buffalo Sabres, any fans of that team coming to town for the game should bring their own jerseys.<\/p>\n
\u201cWe had one Buffalo jersey left, and I sold it today,\u201d he said. \u201cThere are people who hate the Canadiens and they want to rub it in to everyone.\u201d<\/p>\n
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A lot of people buying jerseys are tourists in town for the weekend, either to catch a game, or just to take in the good vibes of the city\u2019s latest outpouring of love for the Habs, says Tony Araujo of Logo Sports. John Mahoney \/ Montreal Gazette<\/p>\n
In LaSalle, staff of the local Lids store at Carrefour Angrignon have noted increased sales of anything Habs-related since the team picked up its pace in the middle of the season.<\/p>\n
The store sells authentic autographs of players that can be embroidered on any jersey, cap or other merchandise.<\/p>\n
\u201cIt\u2019s been a big year for Cole Caufield and the Nick Suzuki,\u201d said Joseph Frances Espinosa, the store\u2019s assistant manager. \u201cBut one name that may surprise some people is (Arber) Xhekaj.\u201d<\/p>\n
Since Espinosa\u2019s store is one of the smaller outlets of Lids, they don\u2019t carry all the names of the most popular players on jerseys, so several people looking for Jakub Dobes jerseys have been disappointed.<\/p>\n
Habs fever has also been a boon for local bars, both downtown and in the suburbs. At the Cage Brasserie Sportif in Vaudreuil-Dorion, reservations were sold out for all of the games in the second round since 15 minutes after the Habs won Game 7 on Sunday.<\/p>\n
\u201cI\u2019d say the phone rang about 500 times after the game ended,\u201d said Emmanuel Joannette, the restobar\u2019s manager. \u201cAll three of the first games sold out at the same time. It went very, very fast.\u201d<\/p>\n
Downtown\u2019s McLean\u2019s Pub and Maison Publique McLean\u2019s have had to block reservations on their website and by phone, said co-owner Stuart Ashton.<\/p>\n
\u201cIt\u2019s overwhelming. It\u2019s first come first served. We encourage people to come early, but there has been a lineup outside for just about every game.<\/p>\n
\u201cI\u2019ve been here for more than 30 years and there are some good years and some really bad years,\u201d he said. \u201cThis is the craziest it has ever been.\u201d<\/p>\n
Montr\u00e9al Centre-ville, the merchants association representing businesses in the downtown area, has noted an increased volume of foot traffic on game nights, especially when the games are at home.<\/p>\n
\u201cThe playoffs have been very positive for the vitality of the downtown area,\u201d said Jules H\u00e9bert, the association\u2019s director general. \u201cAround the Bell Centre, we\u2019ve seen foot traffic of around 53,000 people on some nights, which is a 380 per cent increase (from a March game night) and translates into full bars and restaurants and stores doing swift business. We hope the run continues and we are inviting the public to take part in the vibes of downtown Montreal.\u201d<\/p>\n
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