In season two, the ball terminal of \u2018B\u2019 in Beef has a bougie personality, mirroring the posh characters traipsing around Monte Vista Point, unlike the bold, vertical font of the first season. The type seems almost wounded, or just about getting there. But it\u2019s really the result of various time periods layered on top of each other. Right from the start, Benjamin and the team knew they would have decorative capitals. In the early process sketches, there is a flourish on practically every variation of \u2018BEEF\u2019.<\/p>\n
\u201cWe took the flourish from Bill Gold\u2019s lettering for Kubrick\u2019s Barry Lyndon, then I incorporated a few moments from the 18th-century punchcutter Jacques Fran\u00e7ois Rosart\u2019s work, specifically, the way certain serifs are treated,\u201d he says. \u201cBut we also wanted immediacy. A lot of the Rosart material I was looking at was very high contrast; the thick-thin relationship was quite extreme. I also started looking at newspaper typefaces, such as Monotype Plantin \u2013 lower contrast, blunter, greater immediacy.\u201d<\/p>\n
Bookman briefly crossed Benjamin\u2019s mind, too, because of all those swashes, but he didn\u2019t want the show\u2019s lettering to feel cheap, like the plastic thank-you bags in American shops that are mostly set in Bookman. The type inspiration from 18th-century punchcutters such as Rosart mirrors the wealthy characters in the show, too. After all, as Benjamin says, \u201ctype founding was predominantly an upper-class vocation, with early punchcutters coming from goldsmithing backgrounds\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"In season two, the ball terminal of \u2018B\u2019 in Beef has a bougie personality, mirroring the posh characters…\n","protected":false},"author":2,"featured_media":653004,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[76,354,355,49,48,356,75],"class_list":["post-653003","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-ca","tag-canada","tag-design","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/653003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=653003"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/653003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/653004"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=653003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=653003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=653003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}