{"id":662170,"date":"2026-05-11T12:04:10","date_gmt":"2026-05-11T12:04:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/662170\/"},"modified":"2026-05-11T12:04:10","modified_gmt":"2026-05-11T12:04:10","slug":"a-mothers-day-campaign-a-fan-idol-joke-and-a-backlash-how-oppo-landed-in-trouble-in-china","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/662170\/","title":{"rendered":"A Mother\u2019s Day campaign, a fan idol joke, and a backlash: How Oppo landed in trouble in China"},"content":{"rendered":"

Oppo <\/a>has found itself at the centre of a major controversy in China following a Mother\u2019s Day campaign linked to the Oppo Find X9 Ultra. What appeared to be an attempt to portray modern mothers with different personalities and interests quickly turned into a social media storm, forcing the company to issue multiple public apologies.<\/p>\n

Oppo\u2019s Mother\u2019s Day campaign sparks backlash<\/p>\n

\"\"Oppo Mother\u2019s Day campaign poster with controversial Chinese text<\/p>\n

The controversy began after Oppo shared a promotional poster as part of its \u201cRewrite My Mom with the Lens\u201d campaign. One particular line in the campaign drew strong criticism online. The Chinese text roughly translated to: \u201cMy mom has two \u2018husbands\u2019. One is my dad, and the other I see twice a year. She barely dresses up for dates with my dad, but for the other one she can\u2019t wait to wear a wedding dress.\u201d<\/p>\n

While the wording sounded controversial to many readers, the intended meaning was reportedly tied to Chinese fan culture. The \u201cother husband\u201d was not meant literally, but referred to a celebrity idol admired by the mother. The \u201ctwice a year\u201d reference pointed toward concerts or fan meet appearances. The campaign poster itself showed a woman holding a concert light stick outside what appeared to be a venue, suggesting Oppo wanted to highlight that mothers can still enjoy hobbies, fandoms, and personal passions.<\/p>\n

However, many social media users felt the wording was inappropriate for a Mother\u2019s Day campaign and criticised the brand for being insensitive toward family values. The backlash quickly spread across Weibo, with several users calling the campaign vulgar and tone-deaf.<\/p>\n

Oppo issues apology after criticism<\/p>\n

\"OppoOppo\u2019s apology statement on Weibo after campaign backlash<\/p>\n

In response, Oppo published an apology on its official Weibo account, admitting that the campaign content and the company\u2019s handling of the issue reflected poor judgement. The company said it had removed all related promotional material and promised to review its content approval process more carefully in the future. Oppo later followed it up with another apology statement as criticism continued online.<\/p>\n

Marketing controversies are not unusual in the tech industry, but Oppo\u2019s decision to publicly acknowledge the mistake and respond quickly has also drawn attention. <\/p>\n

What do you think about the campaign and Oppo\u2019s response to the backlash?<\/p>\n

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