Key Takeaways
\nA new survey showed that consumers are less likely to emphasize where a product is made.U.S. consumers are 18% less likely to prioritize buying American-made products than they were three years ago. Consumer loyalty to products made in other countries also declined.\u00a0The survey showed that price-conscious consumers are more likely to look for value than focus on where the product is made.<\/p>\n
\u201cMade in the U.S.A.\u201d labels may appeal less to consumers as rising tariff costs are changing people’s attitudes about where products are made.\n<\/p>\n
A new study by The Conference Board found consumers are now less likely to purchase a product based on where it’s made, even if it’s in the U.S. The June survey of 3,000 U.S. adults found that 50% said they were more likely to buy American-made products, down from 60% in a similar survey from 2022.\n<\/p>\n
It\u2019s not just American-made products, either. Consumer loyalty was lower for products made in every country included in the survey.\u00a0\n<\/p>\n
The sentiment shift comes as President Donald Trump instituted a series of tariffs<\/a>\u00a0that he\u00a0said would help boost American manufacturing<\/a>, potentially enabling businesses to offer more products made domestically. However, price-conscious buyers are more focused on a product\u2019s price<\/a> than where it\u2019s made, the report found.\u00a0\n<\/p>\n \u201cAs price concerns intensify, many U.S. consumers appear to associate \u2018made in\u2019 labels with elevated prices due to generally higher domestic production costs as well as tariffs on foreign-made goods,\u201d said Denise Dahlhoff, director of marketing and communications research at The Conference Board. \u201cIncreasingly, consumers prioritize value and affordability over emotional affinity for certain countries, including their own.\u201d\n<\/p>\n Support for American-Made Products Drops for Older Buyers <\/p>\n Support for American-made products dropped across almost every age group and demographic category, with those younger than 35 being the only group more likely to buy American-made products than they were three years ago.\n<\/p>\n Notably, customers older than 55 were among the most likely to lose support for buying products with the \u201cMade in the U.S.A.\u201d label, dropping 22 percentage points from three years ago.\n<\/p>\n American-made products were most popular with middle-income consumers; those making between $50,000 and $125,000 a year were most likely to purchase domestically produced goods.<\/p>\n","protected":false},"excerpt":{"rendered":"Key Takeaways A new survey showed that consumers are less likely to emphasize where a product is made.U.S.…\n","protected":false},"author":2,"featured_media":66486,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[45,49,48,46],"class_list":["post-66485","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-business","tag-ca","tag-canada","tag-economy"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/66485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=66485"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/66485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/66486"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=66485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=66485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=66485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}