{"id":666064,"date":"2026-05-13T06:06:22","date_gmt":"2026-05-13T06:06:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/666064\/"},"modified":"2026-05-13T06:06:22","modified_gmt":"2026-05-13T06:06:22","slug":"alpine-gucci-deal-toto-wolff-warned-over-mclaren","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/666064\/","title":{"rendered":"Alpine-Gucci deal, Toto Wolff warned over McLaren"},"content":{"rendered":"

From Alpine possibly changing their name over a potential Gucci sponsorship, to Mercedes team principal Toto Wolff<\/a> being told to cut the Silver Arrows’ engine deal with McLaren<\/a>, here are the main stories from today, May 12. With Alpine’s title sponsorship with BWT expected to come to an end after the current season, GPblog understands luxury brand Gucci could be set to replace the water technology company, with a potential new name being Gucci Alpine Formula One team. <\/a>A connection between Alpine and Gucci is already easily made – since September last year, Luca de Meo has been the CEO of Kering. Prior to June 2025, De Meo had been CEO of Renault, Alpine’s parent company, and a driving force behind the Formula 1<\/a> team.<\/p>\n

It is unknown how much Gucci is willing to spend for Alpine\u2019s title sponsorship. In any case, such a major sponsorship would surely bring the French team tens of millions.<\/p>\n

GPblog have asked Alpine about the collaboration with Gucci, with the team responing with the following statement: “Alpine Formula One Team is constantly looking for new partnership opportunities and in contact with a wide range of brands and companies as potential partners. The discussions are however always kept confidential and they are disclosed only when confirmed and agreed by all parties.”<\/p>\n

\"image<\/p>\n

This photo is made by AI and GPblog<\/p>\n

Meanwhile, former Haas boss Guenther Steiner<\/a> has made the bold suggestion that Mercedes should reconsider supplying power units to McLaren<\/a>, especially considering the Woking team’s success of recent years – winning three world titles across the last two seasons.<\/p>\n

Speaking on The Red Flags Podcast, Steiner admitted that if he were in Mercedes team principal Toto Wolff’s shoes, he would seriously consider cutting off McLaren’s engine supply. He said: \u201cIf I were Toto, I would do that. It\u2019s an easy solution to avoid getting beaten.<\/p>\n

“Alright, I just wouldn\u2019t give you an engine anymore. You need to supply engines by regulation, but only to a maximum of two other teams. You\u2019re not obliged to do more than that. Alpine and Williams, done. But again, Toto is a sportsman. He gives his best piece to his biggest opponent.\u201d<\/p>\n

\"Wolff<\/p>\n

Photo: Race Pictures<\/p>\n","protected":false},"excerpt":{"rendered":"From Alpine possibly changing their name over a potential Gucci sponsorship, to Mercedes team principal Toto Wolff being…\n","protected":false},"author":2,"featured_media":666065,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[71688,49,48,578,28673,576,577,931,590,130550,82,4503],"class_list":["post-666064","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-alpine-f1-team","tag-ca","tag-canada","tag-f1","tag-f1-news","tag-formula-1","tag-formula1","tag-guenther-steiner","tag-mclaren","tag-mercedes-amg-f1-team","tag-sports","tag-toto-wolff"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/666064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=666064"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/666064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/666065"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=666064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=666064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=666064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}