{"id":669455,"date":"2026-05-14T18:23:19","date_gmt":"2026-05-14T18:23:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/669455\/"},"modified":"2026-05-14T18:23:19","modified_gmt":"2026-05-14T18:23:19","slug":"mschf-designs-kit-capsule-for-otb-backed-soccer-club-l-r-vicenza","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/669455\/","title":{"rendered":"Mschf Designs Kit, Capsule for OTB-backed Soccer Club L.R. Vicenza"},"content":{"rendered":"

MILAN \u2014 Is fashion fixated on soccer,<\/a> or is it the other way around?<\/p>\n

In the latest move signaling the ongoing synergies between the two, Italian soccer<\/a> club L.R. Vicenza \u2014 backed by Renzo Rosso, founder and chairman of OTB \u2014 is linking with Brooklyn-based art collective and fashion orchestrator Mschf<\/a>, known for its viral products<\/a> that often challenge consumerist culture \u2014 and legality.<\/p>\n

More from WWD<\/p>\n

A master in stirring up controversy, Mschf was conscripted to create L.R. Vicenza\u2019s new kit and accompanying collection of casual apparel and accessories, which were produced by Hummel, the soccer team\u2019s technical sponsor.<\/p>\n

The linkup not all that far-fetched, given OTB<\/a>-owned brand Diesel\u2019s history of disruptive and unconventional communication campaigns and activations.<\/p>\n

\u201cThe collaboration between L.R. Vicenza and Mschf is one of the most exciting initiatives in our soccer journey,\u201d said Stefano Rosso, the son of Renzo Rosso and president of the club. He is also chief executive officer of Marni and president of Maison Margiela and was recently named chairman of the\u00a0Aura\u00a0Blockchain Consortium.<\/p>\n

\u201cOur club boasts a long and proud history, but we believe that today\u2019s soccer must also speak the language of culture, creativity and global relevance. With this project, L.R. Vicenza\u2019s identity transcends national borders. Mschf brings a unique ability to challenge convention and expand the cultural footprint of a sporting institution through this new collection that honors its heritage while also embracing the future with courage, imagination and a truly international perspective,\u201d he said.<\/p>\n

In Mschf\u2019s distinctive subversive approach, the kit and capsule collection come with an unexpected tag line \u2014 \u201cGolf Sucks\u201d \u2014 and are unveiled through a dedicated campaign that takes players to a golf course filled with soccer-size balls, golf carts and smoke bombs typically associated with soccer fandom.<\/p>\n

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The kit features black shorts and the signature red and white striped jersey, while off-the-field gear includes black hoodies, T-shirts and baseball hats, in addition to scarves evoking the bloke-core aesthetics, and a flag.<\/p>\n

The pieces are emblazoned with the Mschf and Vicenza signs rendered in sunflower yellow, as well as logos of partners and sponsors, including Diesel<\/a>. They also feature the collaboration\u2019s tag line, and a new rendition of the club\u2019s signature \u201cR\u201d logo, first introduced in 1953 and here repurposed by Mschf with three exclamation points.<\/p>\n

The capsule\u2019s items also bear depictions of \u201cGatton Gattoni,\u201d the cartoon-like, cat-shaped mascot of the L.R. Vicenza team, exceptionally accompanied by \u201cRatto Rattone\u201d a rat-shaped character Mschf created to represent New York City.<\/p>\n

Priced between 30 euros and 130 euros \u2014 with the jersey retailing at 124 euros as a nod to the club\u2019s 124-year history \u2014 the limited-run capsule collection drops on Friday at L.R. Vicenza\u2019s online store and its brick-and-mortar unit in the namesake Italian town. It will also be available on the Hummel website.<\/p>\n

Renzo Rosso bought the soccer team in 2018 for about 1 million euros, saving it from bankruptcy. During the current championship, the 124-year-old club has been promoted from the C league to the B league.<\/p>\n

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Mschf was started in 2016 and reincorporated in 2019 by Gabriel Whaley, Daniel Greenberg, Stephen Tetreault, Kevin Wiesner and Lukas Bentel. It has built its reputation on releasing provocative products, including the \u201cJesus Shoes\u201d and \u201cSatan Shoes,\u201d made from Nike Air Max 97s, and the cartoon-ish Big Red Boots. In 2020 Mschf dismembered a $30,000 Damien Hirst spot painting to sell the dots individually, while in 2023 it released a 3D-printed, microscopic handbag, based on Louis Vuitton\u2019s OnTheGo tote.<\/p>\n

The collective has been the subject of federal lawsuits, viral moments and museum retrospectives.<\/p>\n

Best of WWD<\/p>\n

Sign up for WWD’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"MILAN \u2014 Is fashion fixated on soccer, or is it the other way around? In the latest move…\n","protected":false},"author":2,"featured_media":669456,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[440],"tags":[246774,49,48,246770,246771,246773,246775,246768,561,71373,82,246772,246769,95941],"class_list":["post-669455","post","type-post","status-publish","format-standard","has-post-thumbnail","category-soccer","tag-art-collective","tag-ca","tag-canada","tag-consumerist-culture","tag-mschf","tag-otb","tag-president-of-the-club","tag-renzo-rosso","tag-soccer","tag-soccer-team","tag-sports","tag-stefano-rosso","tag-vicenza","tag-wwd"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/669455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=669455"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/669455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/669456"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=669455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=669455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=669455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}