{"id":669590,"date":"2026-05-14T19:46:12","date_gmt":"2026-05-14T19:46:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/669590\/"},"modified":"2026-05-14T19:46:12","modified_gmt":"2026-05-14T19:46:12","slug":"amazon-reportedly-had-a-studio-pivot-away-from-a-game-everyone-was-excited-by-to-make-something-with-more-ai-stuffed-in-it-then-laid-them-all-off-anyway","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/669590\/","title":{"rendered":"Amazon reportedly had a studio pivot away from a game &#8216;everyone was excited by&#8217; to make something with more AI stuffed in it, then laid them all off anyway"},"content":{"rendered":"<p id=\"elk-e8f906c0-e8ca-46a4-b9e7-77ffa85f0fb0\">There are a lot of <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/gaming-industry\/foolproof-ways-to-get-laid-off-in-the-videogame-industry\/\" data-url=\"https:\/\/www.pcgamer.com\/gaming-industry\/foolproof-ways-to-get-laid-off-in-the-videogame-industry\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/gaming-industry\/foolproof-ways-to-get-laid-off-in-the-videogame-industry\/\" rel=\"nofollow noopener\" target=\"_blank\">ways to get laid off in the games industry<\/a>\u2014make a good game, make a bad game, start making a game that isn&#8217;t exciting. Start making a game that your boss <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/gaming-industry\/a-future-has-been-stolen-from-many-of-us-and-our-community-will-never-experience-an-amazing-game-microsoft-mmo-devs-respond-to-cancelation-of-project-phil-spencer-reportedly-loved\/\" data-url=\"https:\/\/www.pcgamer.com\/gaming-industry\/a-future-has-been-stolen-from-many-of-us-and-our-community-will-never-experience-an-amazing-game-microsoft-mmo-devs-respond-to-cancelation-of-project-phil-spencer-reportedly-loved\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/gaming-industry\/a-future-has-been-stolen-from-many-of-us-and-our-community-will-never-experience-an-amazing-game-microsoft-mmo-devs-respond-to-cancelation-of-project-phil-spencer-reportedly-loved\/\" rel=\"nofollow noopener\" target=\"_blank\">actively loves<\/a> and get told to jog on, anyway. <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.gamesindustry.biz\/splitgate-2-developer-1047-games-announces-round-of-layoffs\" data-url=\"https:\/\/www.gamesindustry.biz\/splitgate-2-developer-1047-games-announces-round-of-layoffs\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">Your boss wears a hat<\/a>. You know, normal and healthy stuff.<\/p>\n<p>One more grim red X\u2014the kind you put on doors during a plague\u2014painted on the games industry bingo card is a recent <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.eurogamer.net\/amazon-ai-game-project-trident-laid-off-anyway-report\" target=\"_blank\" data-url=\"https:\/\/www.eurogamer.net\/amazon-ai-game-project-trident-laid-off-anyway-report\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">report from Eurogamer<\/a>, who spoke to multiple sources at Amazon Games about the ill-fated Project Trident. Said sources asked to remain anonymous, but the picture they paint is deeply grim.<\/p>\n<p><a id=\"elk-seasonal\"\/><\/p>\n<p id=\"elk-e8f906c0-e8ca-46a4-b9e7-77ffa85f0fb0-2\" class=\"paywall\" aria-hidden=\"true\">Initially, the report states, Project Trident was a Shadow of the Colossus-style action game where players would have to topple Jotuns, navigating their huge forms with flying mounts and a grappling hook. It sounds like good fun, and sources tell the site that &#8220;everybody was excited by it&#8221; internally.<\/p>\n<p>Latest Videos From<img decoding=\"async\" src=\"https:\/\/www.pcgamer.com\/media\/shared\/img\/logos\/white\/pcgamer.svg\" alt=\"\" class=\"block h-[18px] w-auto shrink-0 brightness-0 invert\" aria-hidden=\"true\"\/><img decoding=\"async\" src=\"https:\/\/www.pcgamer.com\/media\/img\/pcgamer_logo.svg\" alt=\"\" class=\"max-h-12 w-auto\" aria-hidden=\"true\"\/><\/p>\n<p>            You may like<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">Then disaster struck. Those same sources told the website that, mid-2024, Amazon allegedly instituted an &#8220;AI mandate&#8221;.<\/p>\n<p>For Project Trident, this mandate had come right before their original Colossus-style game was to be pitched\u2014with one source claiming that there was a hefty implied demand (as they were the first to be told) to come up with something that hamfists AI into a videogame, or get &#8220;more than likely shut down&#8221;.<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">It gets worse. Eurogamer reports they were given two years to make it (basically nothing in videogame development time), resulting in a pivot to an entirely different concept that&#8217;d be actually manageable. This led to a Helldivers-esque game with &#8220;roguelite gameplay of drop in, drop out, talk with AI for missions and some story stuff. Rinse, repeat.<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">&#8220;We had some fun with it, but almost everyone kept wishing we didn&#8217;t have to do this and were working on the Colossus version instead.&#8221;<\/p>\n<p class=\"newsletter-form__strapline\">Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.<\/p>\n<p>Halfway through development, the deadline was lifted, and the team shuffled along to a third idea\u2014a singleplayer game where you could talk to LLMs to fire off special moves or convince prisoners to join your cause. This thing was, according to Eurogamer&#8217;s sources, close to being demonstratable, ready to show off a demo in the first half of 2026.<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">You&#8217;re reading this article because Amazon <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/gaming-industry\/amazon-games-is-making-major-layoffs-as-it-shifts-focus-away-from-mmos-to-its-luna-cloud-gaming-platform-we-have-made-the-difficult-decision-to-halt-a-significant-amount-of-our-first-party-aaa-game-development\/\" data-url=\"https:\/\/www.pcgamer.com\/gaming-industry\/amazon-games-is-making-major-layoffs-as-it-shifts-focus-away-from-mmos-to-its-luna-cloud-gaming-platform-we-have-made-the-difficult-decision-to-halt-a-significant-amount-of-our-first-party-aaa-game-development\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/gaming-industry\/amazon-games-is-making-major-layoffs-as-it-shifts-focus-away-from-mmos-to-its-luna-cloud-gaming-platform-we-have-made-the-difficult-decision-to-halt-a-significant-amount-of-our-first-party-aaa-game-development\/\" rel=\"nofollow noopener\" target=\"_blank\">laid off 14,000 people late 2025<\/a>.<\/p>\n<p>So, to summarise\u2014Amazon reportedly had a team working on a game, cajoled them into making something different to appease the &#8220;more AI&#8221; graft, that team got close to making something it could show off, and then everybody involved was laid off. I wish I could say I was shocked, but I&#8217;m just exhausted.<\/p>\n<p>            What to read next<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">&#8220;I think we did discover the best ways and the worst ways that [generative AI implementation] can happen,&#8221; and yet, &#8220;[Amazon] laid off everyone that was an expert in the best and worst ways to implement AI in regards to game development.&#8221;<\/p>\n<p>Obviously, the specifics are more complex\u2014but I can&#8217;t shake this eerie feeling that Amazon put this poor dev team through the wringer, only to toss out the work they&#8217;d put in at the wringer factory. Like a lot of these speculative AI projects, nobody can be said to&#8217;ve learnt anything and a whole lot of money was, apparently, wasted.<\/p>\n<p id=\"elk-e948ae07-2273-4a8c-98d2-952f21515717\">In a comment supplied to Eurogamer, Amazon gaming head Jeff Gattis writes: &#8220;AI was not the reason behind role reductions in Games. Those changes were the result of a strategic shift in our business and a refocus on the areas where Amazon can deliver the most value to players.<\/p>\n<p>&#8220;Great games are made by talented people and we think AI should expand what&#8217;s possible. We remain focused on using these technologies thoughtfully and responsibly, always guided by the creativity and judgment of our teams. We&#8217;re proud of what our teams are creating, and we look forward to sharing more of what they&#8217;ve been building soon.&#8221;<\/p>\n<p>If these sources are to be believed, I don&#8217;t know if Amazon can be said to&#8217;ve been &#8220;guided by the creativity and judgement of our teams&#8221;. The picture painted looks like quite the opposite, but hey\u2014I&#8217;m not a top executive at Amazon, so I don&#8217;t have the industry wondercraft and mental prowess to think I could <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/gaming-industry\/amazon-apparently-thought-it-was-gonna-compete-with-steam-since-the-orange-box-but-prime-gamings-former-vp-admits-that-gamers-already-had-the-solution-to-their-problems\/\" data-url=\"https:\/\/www.pcgamer.com\/gaming-industry\/amazon-apparently-thought-it-was-gonna-compete-with-steam-since-the-orange-box-but-prime-gamings-former-vp-admits-that-gamers-already-had-the-solution-to-their-problems\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/gaming-industry\/amazon-apparently-thought-it-was-gonna-compete-with-steam-since-the-orange-box-but-prime-gamings-former-vp-admits-that-gamers-already-had-the-solution-to-their-problems\/\" rel=\"nofollow noopener\" target=\"_blank\">compete with Steam<\/a>.<\/p>\n<p><a id=\"elk-collectionwidget-a49843a58d96abcf58998af76571cb54\" class=\"paywall\" aria-hidden=\"true\"\/><a id=\"elk-a4e9ab08-79db-4ce0-acdb-7a647ae3bcb8\" class=\"paywall\" aria-hidden=\"true\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"There are a lot of ways to get laid off in the games industry\u2014make a good game, make&hellip;\n","protected":false},"author":2,"featured_media":669591,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[62,276,277,49,48,61],"class_list":["post-669590","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-ca","tag-canada","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/669590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=669590"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/669590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/669591"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=669590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=669590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=669590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}