(Bloomberg) — OpenAI is partnering with Plaid Inc. to give consumers using ChatGPT personalized financial advice based on data they share with the tech companies.<\/p>\n
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ChatGPT, the best-known artificial intelligence platform among consumers, has until now been able to provide only generic recommendations: \u201cautomate your savings\u201d or \u201creduce takeout to once a week.\u201d It\u2019s been lacking a window into consumers\u2019 actual financial lives to offer more tailored guidance.<\/p>\n
That\u2019s where Plaid comes in. Since the majority of US consumers have linked a bank account to a fintech via Plaid, access to those data feeds would give ChatGPT the ability to offer wide-ranging advice to a user. For example, it could explain exactly which credit card to pay off first, and how much. OpenAI said that ChatGPT isn\u2019t a replacement for professional financial advice.<\/p>\n
Plaid Chief Executive Officer Zach Perret said the goal is \u201cto allow people to have greater financial freedom,\u201d which he said \u201cmeans a better understanding of the financial products that are out there, and it means greater trust in the financial system that surrounds all this.\u201d<\/p>\n
Consumers are increasingly turning to large language models such as ChatGPT for financial advice. The company said in a statement Friday that more than 200 million users have accessed the platform for help with budgeting, investment questions and other finance-related queries. Traditionally these were questions answered by advisers, though adviser-focused firms such as Charles Schwab Corp. are now turning to AI to enhance and broaden their own offerings.<\/p>\n
Anthropic PBC, maker of Claude, is also focusing on the opportunity in financial services to target the biggest Wall Street firms. The company unveiled agents earlier this month that are designed to handle a broader mix of financial-services tasks.<\/p>\n
At the moment, ChatGPT\u2019s access to financial accounts is read-only, meaning moving money or taking other actions must still be done by the consumer, Ty Geri, an OpenAI product lead, said in an interview.<\/p>\n
There are also still some gaps that would need to be filled in to truly capture a consumer\u2019s entire financial circumstances. Home equity, for example, won\u2019t show up in a linked account.<\/p>\n
\u201cI think there will be many steps that we will take, with OpenAI and others, to enhance the quality of the financial experiences, enhance the breadth of financial experiences, that people are going to be able to do,\u201d Perret said. \u201cMy hunch is that what we launch with is not what we\u2019ll end with, in a year or two or three years, with OpenAI and with the broader industry.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"(Bloomberg) — OpenAI is partnering with Plaid Inc. to give consumers using ChatGPT personalized financial advice based on…\n","protected":false},"author":2,"featured_media":672070,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[4536,45,49,48,247423,133,28863,2155,131,132,247422,247424],"class_list":["post-672069","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-bloomberg","tag-business","tag-ca","tag-canada","tag-chief-executive-officer-zach-perret","tag-finance","tag-financial-advice","tag-financial-freedom","tag-personal-finance","tag-personalfinance","tag-plaid","tag-plaid-inc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/672069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=672069"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/672069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/672070"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=672069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=672069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=672069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}