{"id":674378,"date":"2026-05-16T23:20:11","date_gmt":"2026-05-16T23:20:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/674378\/"},"modified":"2026-05-16T23:20:11","modified_gmt":"2026-05-16T23:20:11","slug":"gwyneth-paltrow-boycotted-after-replacing-workforce-with-ai-celebrity-news-entertainment","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/674378\/","title":{"rendered":"Gwyneth Paltrow boycotted after replacing workforce with AI – Celebrity News – Entertainment"},"content":{"rendered":"

Gwyneth Paltrow’s wellness brand Goop was reportedly slammed with layoffs as the company turns to A.I. to replace workers.<\/p>\n

A source familiar with the matter told Puck that the layoffs stem from “profitability and A.I.” The spokesperson told Puck, “Goop, like many companies, is adapting to a shifting landscape and finding new ways to operate more efficiently.”<\/p>\n

The Puck<\/a> report added that Paltrow has roped in Moj Mahdara as a consultant to help stabilize Goop. Paltrow and Mahdara launched Kinship Ventures, a venture capital firm, together.<\/p>\n

This isn’t the first time Goop has laid off its staff. In late 2024, the wellness company had two waves of massive layoffs in two months, slashing around 50 employees.<\/p>\n

The Oscar-winning actress is the CEO of Goop, and started the company as a weekly email newsletter in September 2008. She later expanded it into an e-commerce business that collaborates with fashion brands and hosts pop-ups and wellness summits.<\/p>\n

Goop later launched a print magazine, podcast, and even a docuseries on Netflix. Paltrow stated that the 2024 layoffs put the company “back in growth mode,” but it’s unclear exactly how solvent the company is now.<\/p>\n

Gwyneth Paltrow brutally trolled for Goop’s layoffs<\/p>\n

The news of Goop’s layoffs did not go down well on the internet, as fans accused the actress of being “greedy.”<\/p>\n

A user commented on TMZ’s story of the news, “She means, why pay real people to work when AI can do it for free while I reap the profits. Greedy.”<\/p>\n

Another added, “AI is the answer to lay off worthless actors like her.”<\/p>\n

A third person commented: “Who buy her s— anyway??”<\/p>\n

In a Reddit<\/a> thread about “Goop’s empire crumbling” posted a year ago, fans echoed similar concerns, complaining that Goop’s products are “overpriced.”<\/p>\n

A Redditor wrote, “Surprised it lasted that long honestly. Overpriced products for boring, beige soccer moms. Has she tried to come up with her own overpriced and oversized goop tumbler?”<\/p>\n

Another chimed in: “I don\u2019t feel bad for her at all tbh, I don\u2019t hate her either though. She\u2019s an obnoxious out of touch rich person but at least she admits it.”<\/p>\n","protected":false},"excerpt":{"rendered":"Gwyneth Paltrow’s wellness brand Goop was reportedly slammed with layoffs as the company turns to A.I. to replace…\n","protected":false},"author":2,"featured_media":674379,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[62,247969,276,277,247967,49,48,46,247968,1542,247970,61],"class_list":["post-674378","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-ai-replacement","tag-artificial-intelligence","tag-artificialintelligence","tag-business-section","tag-ca","tag-canada","tag-economy","tag-goop-layoffs","tag-gwyneth-paltrow","tag-moj-mahdara","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/674378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=674378"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/674378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/674379"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=674378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=674378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=674378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}