Fans showing up to the company’s King St. E. location wearing a “fur” coat will receive a free mattress, while quantities last.<\/p>\n
Published May 17, 2026 \u00a0\u2022\u00a0 Last updated 10\u00a0hours ago \u00a0\u2022\u00a0 2 minute read<\/p>\n
<\/a><\/p>\n You can save this article by registering for free here<\/a>. Or sign-in<\/a> if you have an account.<\/p>\n Toronto rapper Drake likes to represent his hometown, and it was apparent in his latest music video for the song Skip The City.<\/p>\n Advertisement 2<\/p>\n This advertisement has not loaded yet, but your article continues below.<\/p>\n THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY<\/p>\n Subscribe now to read the latest news in your city and across Canada.<\/p>\n Unlimited online access to articles from across Canada with one account.Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on.Enjoy insights and behind-the-scenes analysis from our award-winning journalists.Support local journalists and the next generation of journalists.Daily puzzles including the New York Times Crossword.<\/p>\n SUBSCRIBE TO UNLOCK MORE ARTICLES<\/p>\n Subscribe now to read the latest news in your city and across Canada.<\/p>\n Unlimited online access to articles from across Canada with one account.Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on.Enjoy insights and behind-the-scenes analysis from our award-winning journalists.Support local journalists and the next generation of journalists.Daily puzzles including the New York Times Crossword.<\/p>\n REGISTER \/ SIGN IN TO UNLOCK MORE ARTICLES<\/p>\n Create an account or sign in to continue with your reading experience.<\/p>\n Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.<\/p>\n THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.<\/p>\n Create an account or sign in to continue with your reading experience.<\/p>\n Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authors<\/p>\n Article content<\/p>\n In the video, Drake can be seen wearing a fur coat adorned with the logos of a number of Canadian businesses, including Manchu Wok, Molson Canadian, Canadian Tire, RBC and Sleep Country Canada.<\/p>\n Article content<\/p>\n Article content<\/p>\n And now one of those brands is hoping Drake fans will support them the way the rapper reps them with a chance to snag something comfortable.<\/p>\n Sleep Country giveaway<\/p>\n This Tuesday, Sleep Country Canada is hoping to capitalize on the viral marketing courtesy of Drake\u2019s music video by giving back to his fans who dress up like him.<\/p>\n At 10 a.m. that day, Sleep Country says it will be rewarding \u201cToronto\u2019s best \u20186 God\u2019 fits with the best sleep.\u201d<\/p>\n Fans showing up to the company\u2019s King St. E. location wearing a \u201cfur\u201d coat will receive a free queen-size mattress, while quantities last.<\/p>\n \u201cTo celebrate, the brand is inviting Canadians to show us their boldest fur (preferably faux) looks inspired by the now-viral video for the chance to snag a free mattress,\u201d the company said in a news release.<\/p>\n Advertisement 3<\/p>\n This advertisement has not loaded yet, but your article continues below.<\/p>\n Article content<\/p>\n We apologize, but this video has failed to load.<\/p>\n Play VideoViral marketing<\/p>\n Drake himself is no stranger when it comes to viral marketing. Especially with his latest album, Iceman,\u00a0which dropped on May 15.<\/p>\n The night prior to the album\u2019s release, the CN Tower was turned icy blue<\/a>, making it appear to be frozen, attracting thousands to the base of the structure.<\/p>\n Earlier this month, Drake unveiled a frozen makeover<\/a> to his Bridle Path mansion, complete with images featuring iced-over exteriors and interiors of his multimillion-dollar Toronto property, known as The Embassy.<\/p>\n In late April, Drake teased the release date of Iceman via a giant ice block sculpture<\/a> at 81 Bond St. Fans descended to the location to chip away at the ice in hopes of finding the release date. The publicity stunt got so out of hand that Toronto firefighters were called in to melt the sculpture by hosing it down.<\/p>\n The 18-track Iceman album includes the song Make Them Cry<\/a>, in which Drake reveals his father\u2019s cancer diagnosis, sings about aging, fake fans, and his lawsuit against UMG.<\/p>\n Read More<\/p>\n WARMINGTON: Drake ‘freezes’ CN Tower to launch his new Iceman album<\/p>\n <\/a> Drake’s ‘Iceman’ album promo stunt in Toronto descends into chaos<\/p>\n![\"Drake\"](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/05\/Drake.png\")
Toronto’s Drake wears a fur coat adorned with many company logos in his new music video, Slap The City Photo by Screenshot \/YouTube\/@DrakeArticle content<\/p>\n![\"Toronto](\"https:\/\/dcs-static.gprod.postmedia.digital\/21.2.1\/websites\/images\/identity\/logo-identity-tsun.svg\"){kind=logo}
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