{"id":678852,"date":"2026-05-19T03:40:10","date_gmt":"2026-05-19T03:40:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/678852\/"},"modified":"2026-05-19T03:40:10","modified_gmt":"2026-05-19T03:40:10","slug":"reebok-announces-magdalena-frech-signing-in-return-to-tennis","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/678852\/","title":{"rendered":"Reebok Announces Magdalena Fr\u0119ch Signing in Return to Tennis"},"content":{"rendered":"<p id=\"inline-text-0\" class=\"mt-[18px] md:mt-0 mb-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"53\">The French Open has long been considered the most fashionable Grand Slam, as every player and sportswear company brings their best looks to the clay courts of Paris. Some brands also use Court Philippe-Chatrier as a springboard for new partnerships and products. Even better, some make their splashy announcements ahead of time.<\/p>\n<p id=\"inline-text-1\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"56\">Earlier today, Reebok officially announced its return to performance tennis with the signing of WTA player Magdalena Fr\u0119ch. In addition to signing the Polish tennis star, Reebok unveiled the all-new Phase Evo Tennis Shoes. According to the iconic brand, it is a premium performance tennis shoe designed for today\u2019s modern athlete. <\/p>\n<p>Reebok Phase EVO Tennis Shoes<img decoding=\"async\" src=\"https:\/\/images2.minutemediacdn.com\/image\/upload\/c_crop,x_0,y_0,w_0,h_0\/c_fill,w_16,ar_16:9,f_auto,q_auto,g_auto\/images\/voltaxMediaLibrary\/mmsport\/serve-on-si\/01kryw7bf86a51xr2d50.jpg\" alt=\"Campaign imagery for the Reebok Phase EVO tennis shoes.\" title=\"Campaign imagery for the Reebok Phase EVO tennis shoes.\" width=\"0\" class=\"undefined w-full w-full blur-[5px]\" q:id=\"5j\"\/><\/p>\n<p>The Reebok Phase EVO tennis shoes. | Reebok<\/p>\n<p id=\"inline-text-4\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"5n\">The Reebok Phase Evo launches at 10:00 a.m. ET on July 10, 2026. Shoppers can buy the tennis shoes for $130 in unisex and women&#8217;s sizing exclusively at <a href=\"https:\/\/www.reebok.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Reebok.com<\/a>. The launch colorway will be white and black, with additional colorways hitting shelves throughout the year. <\/p>\n<p id=\"inline-text-5\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"5q\">Of course, the launch date will take place on one of the final days of Wimbledon, but that gives fans all of the clay and grass court seasons to eagerly await the drop. <\/p>\n<p>Reebok&#8217;s Return to Tennis<img decoding=\"async\" src=\"https:\/\/images2.minutemediacdn.com\/image\/upload\/c_crop,x_0,y_0,w_0,h_0\/c_fill,w_16,ar_16:9,f_auto,q_auto,g_auto\/images\/voltaxMediaLibrary\/mmsport\/serve-on-si\/01krywrqfn715e06sk7x.jpg\" alt=\"Magdalena Fr\u0119ch in a Reebok photo shoot.\" title=\"Magdalena Fr\u0119ch in a Reebok photo shoot.\" width=\"0\" class=\"undefined w-full w-full blur-[5px]\" q:id=\"63\"\/><\/p>\n<p>Magdalena Fr\u0119ch has partnered with Reebok. | Reebok<\/p>\n<p id=\"inline-text-8\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"67\">Reebok has a rich tennis history, including American stars like Andy Roddick, Michael Chang, and Venus Williams during parts of their historic careers. Signing a fan-favorite like Fr\u0119ch and launching a new performance shoe line shows the brand is ready for a major comeback.<\/p>\n<p id=\"inline-text-9\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"6a\">&#8220;Reebok continues to make bold strides in its return to sport, and tennis is a natural next step in that journey with a rich heritage in court culture,&#8221; said Todd Krinsky, CEO of Reebok. &#8220;We\u2019re excited to re-enter the category with a focus on style, innovation, and performance excellence for the next generation of athletes.&#8221;<\/p>\n<p>Fr\u0119ch x Reebok<img decoding=\"async\" src=\"https:\/\/images2.minutemediacdn.com\/image\/upload\/c_crop,x_0,y_0,w_0,h_0\/c_fill,w_16,ar_16:9,f_auto,q_auto,g_auto\/images\/voltaxMediaLibrary\/mmsport\/serve-on-si\/01krywskjzwcy26ghxr8.jpg\" alt=\"Magdalena Fr\u0119ch in a photo shoot for Reebok.\" title=\"Magdalena Fr\u0119ch in a photo shoot for Reebok.\" width=\"0\" class=\"undefined w-full w-full blur-[5px]\" q:id=\"6n\"\/><\/p>\n<p>Magdalena Fr\u0119ch has partnered with Reebok. | Reebok<\/p>\n<p id=\"inline-text-12\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"6r\">\u201cReebok has such an authentic history in tennis, and I\u2019m honored to be part of the brand\u2019s return to the sport,\u201d said Fr\u0119ch in a press release. \u201cThe Phase Evo gives me the comfort and cushioning I need to stay locked in through an entire match while still allowing me to move quickly and confidently across the court.\u201d<\/p>\n<p id=\"inline-text-13\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"6u\">Fr\u0119ch already made her Reebok debut on the court earlier this month. So far, her on-court kits and campaign photos feature white and black kits with tennis-ball-colored accents from head to toe. Currently, she is the World No. 49 with a singles record of 10-12.<\/p>\n<p id=\"inline-text-14\" class=\"my-[18px] [&amp;_a]:text-primary my-f-1.5\" q:key=\"0\" q:id=\"6x\">Stay locked into Sports Illustrated&#8217;s\u00a0Serve On SI\u00a0for all of your tennis news from the court and beyond.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"22\" height=\"22\" alt=\"\" src=\"https:\/\/assets.minutemediacdn.com\/platform\/google_discover_icon.svg\" class=\"shrink-0\"\/>Add us as a preferred source on Google<a aria-label=\"Follow si.com on Google News\" href=\"https:\/\/www.google.com\/preferences\/source?q=si.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"flex h-[30px] w-[30px] shrink-0 items-center justify-center rounded-full bg-primary font-group-large text-sm font-medium text-white transition-colors hover:bg-secondary focus:bg-secondary md:w-auto md:gap-2.5 md:px-4 md:py-[5px]\">Follow<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The French Open has long been considered the most fashionable Grand Slam, as every player and sportswear company&hellip;\n","protected":false},"author":2,"featured_media":678853,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[442],"tags":[49,48,82,593],"class_list":["post-678852","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-ca","tag-canada","tag-sports","tag-tennis"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/678852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=678852"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/678852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/678853"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=678852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=678852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=678852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}