The City of Greater Sudbury is rebranding its tourism marketing, which it described in a news release \u201ca bold new tourism brand.\u201d<\/p>\n
Unveiled at a launch event at Kivi Park on May 20, the city\u2019s tourism department, Sudbury Tourism, unveiled a new website, a new brand and a new tagline: \u201cWildly Unexpected\u201d.<\/p>\n
Introduced at a launch event on May 20 at Kivi Park, the new brand replaces \u201cDiscover Sudbury\u201d and \u201credefines the city as a vibrant year-round destination where nature, culture and urban energy come together in surprising ways,\u201d a news release from the city states.<\/p>\n
The release also states the rebranding required more than a year of research and creative development to come up with branding that \u201creflects the changing expectations of today\u2019s travellers and positions Greater Sudbury to stand out in an increasingly competitive tourism landscape.\u201d<\/p>\n
Mayor Paul Lefebvre said the rebranding is about finding a way to tell the city\u2019s story in a different way.<\/p>\n
\u201cGreater Sudbury has evolved into a destination that offers far more than people expect, and this new brand reflects exactly that,\u201d Lefebvre said in the release. \u201cIt speaks to the strength of our community, the experiences we offer, and the pride we have in where we live. This is about telling our story more effectively, supporting our local businesses, and continuing to grow tourism in a way that benefits our entire city.\u201d<\/p>\n