generation Z<\/a>, 38 per cent of millennials, 42 per cent of generation X and 26 per cent of baby boomers plan on spending less. That said, nearly a quarter of gen Z respondents plan on increasing their summer spending \u2014 the highest across all generations and above the overall average of 18 per cent who said the same.<\/p>\nLogan said this isn\u2019t surprising for a generation that is just starting to come into their own.<\/p>\n
\u201cThey\u2019ve got their first jobs, they\u2019re graduating, and they\u2019re really getting into experiencing life, and I don\u2019t blame them for that,\u201d she said. \u201cThey are less likely to have kids, marriages, mortgages. They\u2019re less likely to be thinking about their retirement.\u201d<\/p>\n
With fewer financial responsibilities compared to older generations, Logan said gen Z can afford to be a bit more flexible with their spending now.<\/p>\n
About 28 per cent of gen Z said they plan to travel more this summer (compared to 18 per cent of all respondents), and 22 per cent are interested in attending concerts, festivals or sporting events (as opposed to 16 per cent of all respondents).<\/p>\n
Social pressures and social media have intensified a \u201cKeeping up with the Joneses\u201d mindset among younger Canadians too, Logan cautioned.<\/p>\n
Still, though the data suggests gen Z spending could be less sensitive to pricing pressures, this doesn\u2019t necessarily mean younger Canadians are ignoring their financial future, said Logan.<\/p>\n
\u201cEven as they lean into experience-driven spending, many are still redirecting savings toward meaningful goals.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Gas prices surged 28.6 per cent after a 5.9 per cent increase in March as a result of…\n","protected":false},"author":2,"featured_media":695156,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[45,49,48,4191,46,253678,253677],"class_list":["post-695155","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-business","tag-ca","tag-canada","tag-canadians","tag-economy","tag-leslie-logan","tag-toronto-dominion"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/695155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=695155"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/695155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/695156"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=695155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=695155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=695155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"0520](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/05\/d00ce117b17d31ad9abe41185bc0ab81.jpeg\")
Gas prices surged 28.6 per cent after a 5.9 per cent increase in March as a result of the war in Iran. (Credit: JONATHAN JUHA\/The London Free Press files) <\/p>\n