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Google Search is adding two new settings related to your history and personalization. The aim is to provide users with \u201cmore control over saved history and personalized recommendations.\u201d This is rolling out over the coming weeks, and users are beginning to receive email and in-app notifications.<\/p>\n
Previously, \u201cWeb & App Activity<\/a>\u201d and \u201cSearch Personalization\u201d were responsible for Search history and personalization, respectively. Google is now offering two independent preferences \u201cto help you better tailor your experience.\u201d<\/p>\n The new Search Services History setting determines whether you want Google to save your queries (past searches) and other activity in Search, Maps, Shopping, Flights, Hotels, Translate, and News.<\/p>\n Search Services History includes things like your searches, info from sites you visit with Search services, and generative AI responses.<\/p>\n A new \u201csubsetting\u201d within Search Services History is Saved Media. If this preference is enabled, Google will save your images, files, audio, and video when using voice search, Google Lens, and Search Live. This can be disabled independently of the main setting, while you \u201ccan also delete individual pieces of media from your history.\u201d<\/p>\n \tAdvertisement – scroll for more content<\/p>\n \u201cFor example, this lets you revisit your past visual searches with Lens or continue a Search Live conversation about a song you heard.\u201d<\/p>\n \u201cTo support these types of interactive product experiences, Google will now save your media to your Search Services History, applying robust privacy and security protections. Like your Search Services History, your saved media is also used to develop and improve Google services and technologies, including AI models and safety measures.\u201d<\/p>\n Meanwhile, the Personalized Recommendations setting controls personalization and whether results are customized to you.<\/p>\n Google will follow your previous settings to determine whether Search Services History and Personalized Recommendations are enabled or disabled. Your previous auto-delete increment will also be preserved.<\/p>\n If these are currently on, these new settings will stay on. If they\u2019re off, the new settings will be off.<\/p>\n After receiving this email, the new Search Services History<\/a> and Personalized Recommendations<\/a> settings will go live over the next few days. This rollout will take place over the coming weeks.<\/p>\n
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