{"id":697537,"date":"2026-05-27T17:14:18","date_gmt":"2026-05-27T17:14:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/697537\/"},"modified":"2026-05-27T17:14:18","modified_gmt":"2026-05-27T17:14:18","slug":"omdia-europes-smartphone-market-grew-2-in-q1-but-is-expected-to-fall-12-for-the-full-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/697537\/","title":{"rendered":"Omdia: Europe’s smartphone market grew 2% in Q1, but is expected to fall 12% for the full 2026"},"content":{"rendered":"

33.0 million smartphones were shipped in Europe (excluding Russia) in the first three months of 2026, reports Omdia. This is an increase of 2% compared to the first quarter last year, but there is trouble brewing ahead, say the analysts.<\/p>\n

\"33
\n33 million smartphones were shipped in Europe in Q1 2026<\/p>\n

First, the good news. Samsung retook its #1 spot with 12.6 million smartphones (+3%). Shipments were weaker as the Galaxy S26<\/a>, S26+<\/a> and S26 Ultra<\/a> flagships launched later than usual this year. The Galaxy A57<\/a> and A37<\/a> were delayed as well. However, the Galaxy A16 4G<\/a> proved to be quite popular.<\/p>\n

Apple fell to #2 due to the timing of its product launch cycle \u2013 it peaks in Q4. Even so, the company shipped 8.8 million phones, an increase of 8.8% compared to the year ago quarter, thanks to strong demand for new models like the iPhone 17<\/a>, iPhone 17 Pro<\/a> and iPhone 17 Pro Max<\/a>. Apple\u2019s cheaper offerings including the iPhone 15<\/a> and 16e<\/a> helped in the mid-range segment.<\/p>\n

\"Samsung
\nSamsung and Apple swapped places at the top<\/p>\n

Xiaomi experienced a 15% drop and only shipped 4.5 million phones in Q1. However, the flagship Xiaomi 17<\/a> and 17 Ultra<\/a>, along with the premium Xiaomi 15T<\/a> and 15T Pro<\/a> saw record demand, according to Omdia.<\/p>\n

Motorola is improving its fortunes \u2013 as it grew in Spain and Portugal, the company saw a 17% increase to 1.9 million units. Oppo grew 9% and shipped 1.3 million units with growth in France, Romania and Poland.<\/p>\n

However, Oppo has to watch its back as Honor nearly matched it \u2013 the brand grew 60% compared to Q1 last year.<\/p>\n

\u201cThe average-selling-price (ASP) of smartphones in Europe surged to a record-high level of \u20ac580 in 1Q26. This was largely caused by lower availability of devices costing less than \u20ac200, which made up an all-time low of just 25% of shipments,\u201d said Runar Bjorhovde, Principal Analyst at Omdia.<\/p>\n

\"The
\nThe average selling price for a new smartphone in Europe reached a record \u20ac580<\/p>\n

Despite a better than expected Q1, Omdia remains pessimistic \u2013 the analysts forecast a 12% decline in shipments for the full 2026. However, most of that will happen in the second half of the year.<\/p>\n

\"Omdia:<\/p>\n

Source<\/a><\/p>\n

Samsung Galaxy S26 Ultra 5G<\/p>\n

Apple iPhone 17<\/p>\n

Xiaomi 17 Ultra 5G<\/p>\n","protected":false},"excerpt":{"rendered":"33.0 million smartphones were shipped in Europe (excluding Russia) in the first three months of 2026, reports Omdia.…\n","protected":false},"author":2,"featured_media":697538,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[49,48,190,61],"class_list":["post-697537","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-ca","tag-canada","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/697537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=697537"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/697537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/697538"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=697537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=697537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=697537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}