{"id":698256,"date":"2026-05-28T00:50:15","date_gmt":"2026-05-28T00:50:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/698256\/"},"modified":"2026-05-28T00:50:15","modified_gmt":"2026-05-28T00:50:15","slug":"watching-soccer-getting-groomed-stubhub-launches-world-cup-cuts-05-28-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/698256\/","title":{"rendered":"Watching Soccer, Getting Groomed: StubHub Launches World Cup Cuts 05\/28\/2026"},"content":{"rendered":"<p><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/s3.amazonaws.com\/media.mediapost.com\/dam\/cropped\/2026\/05\/27\/worldcupcuts_logo_kMgsjqP.png\"\/><br \/>StubHub is helping fans celebrate the World Cup<br \/>\nwith an event series that celebrates a community hot spot where fans may gather to watch the games: the neighborhood barber shop.<\/p>\n<p>Next month the live event ticket marketplace rolls out World<br \/>\nCup Cuts, a multi-city activation that turns neighborhood barbershops into official fan gathering spaces during the 2026 World Cup.<\/p>\n<p>The global activations are \u201cinspired by the<br \/>\nbarbershops, communities and match-day rituals that surround football culture beyond the stadium,\u201d according to the brand. The event series kicks off in Los Angeles on June 10-11 at the Grey<br \/>\nMatter barber shop, where fans can get complimentary athlete-inspired haircuts and grooming services by celebrity barbers Julius Caesar and Sofie StayGold.<\/p>\n<p>\u201cThe new campaign centers on<br \/>\none belief: the World Cup belongs to fans everywhere,\u201d said Raj Beri, chief business officer at StubHub, in a release. \u201cFrom securing tickets and planning travel to the rituals and<br \/>\ntraditions that define football culture, StubHub is helping fans experience the tournament on their own terms, wherever and however they choose to take part.\u201d<\/p>\n<p>advertisement<\/p>\n<p>advertisement<\/p>\n<p>As part of StubHub\u2019s<br \/>\nWorld Cup effort, the brand has also partnered with Booking.com to give fans who buy tickets through StubHub up to 20% off accommodations. The brand has also installed flexible ticket buying options<br \/>\nacross all 39 World Cup match days.<\/p>\n<p>After Los Angeles, the World Cup Cuts activation then moves to New York City\u2019s Cafe Mello on June 23-24, where fans can get a new cut courtesy of<br \/>\nbarbers from the celebrated Denny Moe\u2019s Superstar Barbershop in Harlem. More information on attending the World Cup Cuts events is found <a href=\"http:\/\/www.stubhub.com\/worldcupcuts\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>.<\/p>\n<p>StubHub brand ambassador soccer player Cristo Fern\u00e1ndez will make appearances at World Cup Cuts events, which will also include<br \/>\ninteractive fan experiences and other soccer-themed activities.<\/p>\n","protected":false},"excerpt":{"rendered":"StubHub is helping fans celebrate the World Cup with an event series that celebrates a community hot spot&hellip;\n","protected":false},"author":2,"featured_media":698257,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[440],"tags":[49,48,561,82,254504],"class_list":["post-698256","post","type-post","status-publish","format-standard","has-post-thumbnail","category-soccer","tag-ca","tag-canada","tag-soccer","tag-sports","tag-the-multi-city-activation-turns-neighborhood-barbershops-into-official-fan-gathering-spaces-during-the-2026-world-cup-05-28-2026"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/698256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=698256"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/698256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/698257"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=698256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=698256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=698256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}