{"id":698505,"date":"2026-05-28T03:30:10","date_gmt":"2026-05-28T03:30:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/698505\/"},"modified":"2026-05-28T03:30:10","modified_gmt":"2026-05-28T03:30:10","slug":"meta-shares-jump-after-company-announces-premium-subscriptions","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/698505\/","title":{"rendered":"Meta shares jump after company announces premium subscriptions"},"content":{"rendered":"<p>\t\t\t\t\t\t\tPublished on\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t\tMay 28, 2026\n\t\t\t\t\t<\/p>\n<p><a href=\"http:\/\/forbes.com.au\/topics\/Meta\" rel=\"nofollow noopener\" target=\"_blank\">Meta<\/a> is releasing premium subscriptions for Instagram, Facebook and WhatsApp, according to a Wednesday <a href=\"https:\/\/www.instagram.com\/p\/DY2dHCWMZST\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">announcement<\/a>, offering extra features for consumers under a subscription platform known as \u201cMeta One.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/05\/1779939010_272_960x0.jpg\" alt=\"SWITZERLAND-DAVOS-POLITICS-ECONOMY-PROTEST-INTERNET-META\"\/>Meta announced the premium plans Wednesday. (Photo by Fabrice COFFRINI \/ AFP via Getty Images) <\/p>\n<p>Key Facts<\/p>\n<p>As Meta rolls out testing for the subscriptions, users will begin to see offers for Instagram Plus and Facebook Plus, both of which cost $3.99 per month, and WhatsApp Plus, which will be $2.99 per month, according to\u00a0<a href=\"https:\/\/techcrunch.com\/2026\/05\/27\/meta-officially-launches-instagram-facebook-and-whatsapp-subscriptions-with-more-to-come-including-ai-plans\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">multiple<\/a>\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-05-27\/meta-to-sell-ai-chatbot-subscriptions-in-bid-to-offset-spending\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">reports<\/a>.<\/p>\n<p>Users paying for the premium subscriptions will have access to profile customization and story insights,\u00a0<a href=\"https:\/\/techcrunch.com\/2026\/05\/27\/meta-officially-launches-instagram-facebook-and-whatsapp-subscriptions-with-more-to-come-including-ai-plans\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TechCrunch<\/a>\u00a0reported, with Naomi Gleit, Meta\u2019s head of product, saying in a\u00a0<a href=\"https:\/\/www.instagram.com\/p\/DY2dHCWMZST\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">video<\/a>\u00a0more features will eventually be added.<\/p>\n<p>Consumers who use Meta\u2019s artificial intelligence offerings will also be able to subscribe to premium plans including Meta One Plus for $7.99 per month or Meta One Premium for $19.99 per month,\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-05-27\/meta-to-sell-ai-chatbot-subscriptions-in-bid-to-offset-spending\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bloomberg<\/a>\u00a0reported, offering users higher usage limits that will allow them to assign more complex tasks to their AI assistants.<\/p>\n<p>Meta Verified, which focuses on profile verification and offers protections against impersonation, will not be impacted by the new subscriptions, TechCrunch added.<\/p>\n<p>Tangent<\/p>\n<p>Meta shares surged following reports of the subscriptions, closing up 3.7% to $635.36. The tech giant\u2019s stock is down 6.6% in the past month of trading.<\/p>\n<p>Key Background<\/p>\n<p>Meta\u2019s shift toward paid subscriptions comes as the company has deepened its spending commitments to AI. <\/p>\n<p>Meta increased its capital expenditure guidance to $125 billion to $145 billion this year\u2014a $10 billion increase from its initial guidance and double its 2025 guidance. Several tech companies including Microsoft, Amazon and Alphabet have made similar jumps in <a href=\"https:\/\/www.forbes.com\/sites\/aliciapark\/2026\/04\/30\/big-tech-is-on-track-to-spend-750-billion-on-ai-this-year\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AI spending<\/a>. <\/p>\n<p>Meta\u2019s stock has struggled this year, posting a nearly 4% drop since the start of January as it grapples with a drop in users it attributed in its first quarter earnings to \u201cinternet disruptions in Iran.\u201d <\/p>\n<p>The company reported $56.3 billion in revenue in its latest quarter, up 33% year-over-year, as it has laid off <a href=\"https:\/\/www.nytimes.com\/2026\/05\/19\/technology\/meta-layoffs-ai.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">8,000 employees<\/a> amid the push for stronger AI offerings. Meta told 7,000 employees this month they would be <a href=\"https:\/\/www.forbes.com\/sites\/maryroeloffs\/2026\/05\/05\/coinbase-will-lay-off-15-of-staff-as-ai-related-layoffs-soar\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">reassigned<\/a> to focus on artificial intelligence initiatives.<\/p>\n<p>Want to see more Forbes articles on your feed?\u00a0<a href=\"https:\/\/www.google.com\/preferences\/source?q=forbes.com.au\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tap here to make Forbes Australia a preferred source on Google.<\/a><\/p>\n<p>Look back on the week that was with hand-picked articles from Australia and around the world.\u00a0<a href=\"https:\/\/www.forbes.com.au\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sign up to the Forbes Australia newsletter here<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.forbes.com.au\/subscribe\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">become a member here<\/a>.<\/p>\n<p>\t\t\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Published on May 28, 2026 Meta is releasing premium subscriptions for Instagram, Facebook and WhatsApp, according to a&hellip;\n","protected":false},"author":2,"featured_media":698506,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[45,49,48,2096,5472,1829,281,61,3632],"class_list":["post-698505","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-ca","tag-canada","tag-facebook","tag-instagram","tag-investing","tag-meta","tag-technology","tag-whatsapp"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/698505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=698505"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/698505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/698506"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=698505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=698505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=698505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}