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Michelle Cameron, CEO of Indigenous apparel company in Winnipeg founded the company nearly six years ago. Photo on May 27, 2026 (Cliff Simpson, CityNews)<\/p>\nA Winnipeg Indigenous clothing company claims China-founded Shein took almost 20 of their designs and put it on their website for sale, including pictures of their family members who are models for their brand.<\/p>\n
Indigenous Nations Apparel Company has been in business for nearly six years in Winnipeg.<\/p>\n
During the COVID-19 pandemic, the company\u2019s CEO Michelle Cameron started selling her line of Indigenous streetwear at markets or conferences to stay alive and keep her doors open.<\/p>\n
\u00a0\u201cFive years ago, you couldn\u2019t find this kind of store in a mall. So that was my dream, to open up a retail store,\u201d says Cameron.<\/p>\n
She says recently she had a couple of her customers reach out to let her know that they may have seen some of her products on Shein, a popular.<\/p>\n
Cameron did some digging along with her media team, and what she found was worse than she could have imagined. She claims they went as far as to use some of the designs that have her company\u2019s name on it and the date it was established.<\/p>\n
\u00a0\u201cIt wasn\u2019t just 1. It was 2, it was 3, it was 4, it was 5. It was actually 20 of our designs was stolen from our website and put onto theirs,\u201d Cameron said.<\/p>\n
Shock, anger and disgust is what Cameron felt when her work of more than five years was stolen from her, including pictures of her daughter modelling the clothes.<\/p>\n
Michelle Cameron, CEO of Indigenous apparel company in Winnipeg founded the company nearly six years ago. Photo on May 27, 2026 (Cliff Simpson, CityNews)<\/p>\n
Cameron claims she sent an email out to Shein, letting them know they didn\u2019t have any rights to use her daughter\u2019s pictures, and she says all she got was a generic email back.<\/p>\n
\u201cIndigenous people haven\u2019t been business owners forever and for us to invest in our time, invest in our everyday culture and put it onto apparel,\u201d Cameron said. \u201cThat\u2019s the hard part that\u2019s tough to swallow.\u201d<\/p>\n
In a statement to CityNews, Shein said that they were made aware that the products in question were being sold on Shein Marketplace by third party sellers and immediately removed the listings from their platform and launched an investigation.<\/p>\n
As of right now, Cameron says Shein has taken down most of the designs, but hopes this brings awareness to other designers who are sharing their work online.<\/p>\n
\u201cI want an apology and I want them to rethink their business practices. They can\u2019t be doing this. They can\u2019t take other people\u2019s designs without no communication \u2013 like if you want to sell myself let\u2019s come up with an agreement or you buy it from us, but to just take it and put it on their website and try profit it,\u201d Cameron said.<\/p>\n
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\t\t\t\tWinnipeg Indigenous apparel company claims its designs were stolen by Shein, seen on May 27, 2026 (Cliff Simpson, CityNews) <\/p>\n
\t\tKeep it Factual<\/p>\n
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