{"id":699001,"date":"2026-05-28T08:56:10","date_gmt":"2026-05-28T08:56:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/699001\/"},"modified":"2026-05-28T08:56:10","modified_gmt":"2026-05-28T08:56:10","slug":"what-do-ferraris-f1-drivers-have-to-say-about-the-luce-ev","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/699001\/","title":{"rendered":"What Do Ferrari&#8217;s F1 Drivers Have To Say About The Luce EV?"},"content":{"rendered":"<p>Both F1 drivers claim the Luce is &#8216;very Ferrari,&#8217; despite its radically different appearance.<br \/>\nHamilton praises the attention to detail, while Leclerc appreciates the futuristic design.<br \/>\nThe F1 drivers enjoyed the &#8216;electric sound&#8217; under hard acceleration.<\/p>\n<p>When a company competes in Formula 1 on Sunday and sells cars during the week, there\u2019s bound to be some crossover between the two worlds. It\u2019s only logical that Ferrari is capitalizing on having Lewis Hamilton and Charles Leclerc on the racing side to promote its latest road-going models. It happened last year with the <a href=\"https:\/\/www.motor1.com\/news\/763215\/lewis-hamilton-ferrari-f80\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22763215%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22lewis-hamilton-ferrari-f80%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">F80 hypercar<\/a>, and now it\u2019s happening again with an entirely different vehicle.<\/p>\n<p>But Luce is unlike any other <a href=\"https:\/\/www.motor1.com\/ferrari\/\" data-inline-widget=\"internal-links\" rel=\"nofollow noopener\" target=\"_blank\">Ferrari<\/a> since Maranello started making cars nearly 80 years ago. Why? Well, just look at it. The radical design has sparked unprecedented controversy online, while the electric drivetrain has only added fuel to the debate. Of course, you\u2019re not going to hear F1 drivers saying negative things about a product their employer is selling for \u20ac550,000 apiece.<\/p>\n<p>Charles Leclerc Notes It Has A Very Different Design Than Past Models<\/p>\n<p>Leclerc does say a few things we can all agree on, such as how \u201cthe design is very-very different to whatever we\u2019ve seen from Ferrari in the past.\u201d Additionally, the return to more physical buttons is likely to be universally appreciated. The 28-year-old Mon\u00e9gasque driver goes on to describe the <a href=\"https:\/\/www.motor1.com\/ferrari\/luce\/\" data-inline-widget=\"internal-links\" rel=\"nofollow noopener\" target=\"_blank\">Luce<\/a> as \u201cvery futuristic,\u201d which is certainly one way to characterize the five-door, five-seat liftback: \u201cIt\u2019s very Ferrari-like to look towards the future and to innovate.\u201d<\/p>\n<p> <img decoding=\"async\" class=\"sizer\" draggable=\"false\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAJCAYAAAA7KqwyAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAABpJREFUeNpi\/P\/\/PwMlgImBQjBqwLAwACDAAOVfAw9\/ZDvcAAAAAElFTkSuQmCC\" alt=\"\"\/> <\/p>\n<p>Lewis Hamilton Likes How It Drives<\/p>\n<p>Hamilton takes a different angle, praising the attention to detail and also describing the car as \u201cvery Ferrari.\u201d Design aside, the seven-time F1 champion appreciates how the Luce feels behind the wheel: \u201cThe power delivery is amazing. You just feel centered the whole time even when you\u2019re going through corners.\u201d<\/p>\n<p>While the video is predictably a carefully orchestrated marketing effort, the comments left by viewers are absolute chaos. You\u2019ll have to scroll quite a bit to find positive feedback. In fact, some users were surprised Ferrari even left the comments section open on YouTube, effectively opening the floodgates to harsh criticism.<\/p>\n<p>        <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/01\/16x9-tr.png\" alt=\"\" width=\"16\" height=\"9\" loading=\"lazy\"\/><\/p>\n<p>Photo by: Ferrari<\/p>\n<p>Don&#8217;t Write Off The Ferrari Luce Just Yet<\/p>\n<p>But as unconventional as the Luce looks on the outside, it\u2019s reasonable to assume Ferrari conducted extensive clinics with prospective buyers. The EV has been in development for many years, and logic suggests Maranello had plenty of time to speak with customers and gather feedback.<\/p>\n<p>The outcome has set the Internet ablaze, but Ferrari clearly saw this coming. Later in the video, the company\u2019s Head of Global Product Marketing, Emanuele Carando, accurately describes what the past few days have been like:<\/p>\n<p>&#8216;Whenever we will unveil the car, there is going to be incredible discussion. We\u2019re going to have some great lovers, and we\u2019re going to have a lot of haters.&#8217;<\/p>\n<p>                            <a href=\"http:\/\/www.motor1.com\/photos\/926675\/ferrari-luce\/#8495737_ferrari-luce\" class=\"msnt-photo-thumb-gallery-main-photo-box\" itemprop=\"image\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ImageObject\" data-url=\"\/photos\/926675\/ferrari-luce\/#8495737_ferrari-luce\" data-thumb=\"\" data-caption=\"Ferrari Luce\" data-src=\"\" data-sub-html=\"Ferrari Luce\" data-entity-id=\"8495737\" data-download-url=\"\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>                                    <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/01\/16x9-tr.png\" loading=\"lazy\" alt=\"Ferrari Luce\" width=\"16\" height=\"9\"\/><\/p>\n<p>                            <\/a><\/p>\n<p>                                    15                                <\/p>\n<p>\n                            Source: Ferrari                        <\/p>\n<p>Motor1&#8217;s Take:\u00a0Ferrari knew the kind of reactions its first EV would generate and moved forward with it anyway. Although most comments have been critical of the Luce, it\u2019s far too early to label the car a sales failure. Shocking as it may seem, the Prancing Horse has undoubtedly done its homework, and the striking design is unlikely to catch customers off guard.<\/p>\n<p>Ferrari probably understands what its buyers want better than any other automaker in the industry. This is a high-stakes business with little room for experimentation, so we wouldn\u2019t write off the Luce just yet.<\/p>\n<p class=\"comfort-title-large flex gap-spacing-sm-base items-center\">\n<p>\t\tWe want your opinion!\n\t<\/p>\n<p>What would you like to see on Motor1.com?<\/p>\n<p>\t\t<a href=\"https:\/\/www.motor1.com\/survey\/2025\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n\t\t\tTake our 3 minute survey.\t\t<\/a><\/p>\n<p class=\"compact-body-medium\">&#8211; The Motor1.com Team<\/p>\n","protected":false},"excerpt":{"rendered":"Both F1 drivers claim the Luce is &#8216;very Ferrari,&#8217; despite its radically different appearance. Hamilton praises the attention&hellip;\n","protected":false},"author":2,"featured_media":699002,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[58672,120911,49,48,3025,356,578,930,254742,254744,576,577,13785,932,254743,1189,56675,210198,82,4806],"class_list":["post-699001","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-b2c","tag-bev","tag-ca","tag-canada","tag-charles-leclerc","tag-design","tag-f1","tag-ferrari","tag-ferrari-luce","tag-five-seat-liftback","tag-formula-1","tag-formula1","tag-high-performance","tag-lewis-hamilton","tag-luce","tag-luxury","tag-op-ed","tag-physical-buttons","tag-sports","tag-suv-crossover"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/699001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=699001"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/699001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/699002"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=699001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=699001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=699001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}