Alpine has announced the signing of a new F1 title partnership deal with major fashion brand Gucci.\n\t\t\t\t\t\t\t<\/p>\n
The collaboration will come into effect from the 2027 campaign, bringing an end to BWT’s five-year stint as the French squad’s title partner.\n\t\t\t\t\t\t\t<\/p>\n
The deal will see the team enter next year under the official title ‘Gucci Racing Alpine Formula One Team’.\n\t\t\t\t\t\t\t<\/p>\n
While the BWT-inspired car livery has seen Alpine incorporate pink into its design in recent years, a major shift is set to occur next year.\n\t\t\t\t\t\t\t<\/p>\n
As part of the new alliance, Alpine has declared it will \u201ccompete in the Gucci colours\u201d when it takes to the track at the start of 2027.\n\t\t\t\t\t\t\t<\/p>\n
RacingNews365 understands it is a multi-year deal, with paddock estimates suggesting it is worth roughly $55-60 million per year.\n\t\t\t\t\t\t\t<\/p>\n
\u201cThis partnership with Alpine F1 Teams writes a new chapter: Gucci becomes the first luxury fashion house to serve as title partner in F1,\u201d said Gucci CEO Francesca Bellettini.\u00a0\n\t\t\t\t\t\t\t<\/p>\n
\u201cThat reflects our ambition for the brand and the role we want Gucci to play on this stage. F1 represents today a unique convergence of performance, culture, and global reach, and Alpine F1 Team is the right partner to bring this vision to life.\u00a0\n\t\t\t\t\t\t\t<\/p>\n
\u201cGucci Racing is more than a presence on the grid: it is an expression of who we are and where we want to take the brand. And there is much more to come.\u00a0\n\t\t\t\t\t\t\t<\/p>\n
\u201cWe are grateful to Alpine and the entire Renault Group for sharing this ambition with us.\u201d\n\t\t\t\t\t\t\t<\/p>\n
The start of the partnership sees the birth of ‘Gucci Racing’, which the team has described as a new \u201cbusiness and experiential platform\u201d.\n\t\t\t\t\t\t\t<\/p>\n
Alpine’s announcement comes amid its positive start to the current campaign, scoring 35 points across the opening five rounds and already surpassing its total tally from last year.\n\t\t\t\t\t\t\t<\/p>\n
Alpine executive advisor Flavio Briatore added: \u201cPartnering with a prestigious brand of Gucci\u2019s calibre in F1 as title partner of Alpine F1 Team is something I am incredibly proud of.\u00a0\n\t\t\t\t\t\t\t<\/p>\n
\u201cNot only that, but I am also excited about the possibilities the partnership with Gucci brings and the great things we can achieve together at a global level.\u00a0\n\t\t\t\t\t\t\t<\/p>\n
\u201cThe Enstone team has a history of doing things differently to others and has previously shown that fashion can finish first in F1.\u00a0\n\t\t\t\t\t\t\t<\/p>\n
\u201cWith the improved performance on track, and Alpine having its best-ever points total to start a season, this new collaboration with Gucci shows the growing momentum behind the team.\u00a0\n\t\t\t\t\t\t\t<\/p>\n
\u201cI would like to thank Luca [de Meo] and Francesca [Bellettini] for their trust and dedication in the project and helping make this partnership come to life.\u201d\n\t\t\t\t\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Alpine has announced the signing of a new F1 title partnership deal with major fashion brand Gucci. The…\n","protected":false},"author":2,"featured_media":699097,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[49,48,2476,578,2479,2477,2480,2478,930,576,577,932,1885,2475,582,82],"class_list":["post-699096","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-ca","tag-canada","tag-daniel-ricciardo","tag-f1","tag-f1-calendar","tag-f1-live","tag-f1-results","tag-f1-standings","tag-ferrari","tag-formula-1","tag-formula1","tag-lewis-hamilton","tag-max-verstappen","tag-motorsport","tag-racing","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/699096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=699096"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/699096\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/699097"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=699096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=699096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=699096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}