{"id":699455,"date":"2026-05-28T14:01:10","date_gmt":"2026-05-28T14:01:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/699455\/"},"modified":"2026-05-28T14:01:10","modified_gmt":"2026-05-28T14:01:10","slug":"remove-the-badge-ferrari-f1-legend-tears-into-controversial-640k-ferrari-ev","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/699455\/","title":{"rendered":"\u2018Remove the badge\u2019 \u2014 Ferrari F1 legend tears into controversial $640k Ferrari EV"},"content":{"rendered":"<p>Former Ferrari F1 team boss Luca di Montezemolo has brutally called for the iconic badge to be removed from the first Ferrari electrical vehicle.<\/p>\n<p><a href=\"https:\/\/www.planetf1.com\/team\/ferrari\/biography\" rel=\"nofollow noopener\" target=\"_blank\">Ferrari<\/a> recently took the covers off its very first EV, and its maiden five-seat model, called the Ferrari Luce. The car has proven divisive, with di Montezemolo offering a damning verdict.<\/p>\n<p>Luca di Montezemolo blasts Ferrari Luce electric car<\/p>\n<p>Want more PlanetF1.com coverage? Add us as <a rel=\"nofollow noopener\" href=\"https:\/\/www.google.com\/preferences\/source?q=planetf1.com\" target=\"_blank\">a preferred source on Google to your favourites list<\/a> for news you can trust.<\/p>\n<p>Ferrari has gained extensive experience in the world of electrified engines via its ever-present F1 involvement, the sport having moved to turbo-hybrid V6 engines in 2014.<\/p>\n<p>Under the F1 2026 regulations, electrical energy plays a greater role in engine performance, and the winder art of F1 competition.<\/p>\n<p>But, Ferrari\u2019s first shot at a fully electrical vehicle \u2013 which is as unique for Ferrari through its design as its engine \u2013 has not proven a hit with everyone.<\/p>\n<p>Ferrari shares fell by more than eight per cent on the Milan stock market, and five per cent-plus in New York, the day following the Luce\u2019s reveal, it has been widely reported.<\/p>\n<p>A high-profile critic has emerged in the form of ex-Ferrari F1 team boss and former Ferrari chairman Luca di Montezemolo.<\/p>\n<p>The 78-year-old went as far as telling Ferrari to take its iconic badge off the Luce.<\/p>\n<p>\u201cIf I were to say what I think, I would do Ferrari a disservice,\u201d di Montezemolo is widely quoted as having said.<\/p>\n<p>\u201cWe risk destroying a legend, and I am very sorry about that.<\/p>\n<p>\u201cI hope they at least remove the Prancing Horse from that car.<\/p>\n<p>\u201cThis is certainly a car that at least the Chinese won\u2019t copy.\u201d<\/p>\n<p>More on Ferrari from PlanetF1.com<\/p>\n<p><a href=\"https:\/\/www.planetf1.com\/news\/charles-leclerc-ferrari-pu-quite-down-horsepower-compared-f1-rivals\" rel=\"nofollow noopener\" target=\"_blank\">Ferrari \u2018quite down\u2019 on horsepower but Leclerc accepts there\u2019s more to the SF-26\u2019s deficit<\/a><\/p>\n<p><a href=\"https:\/\/www.planetf1.com\/features\/lewis-hamilton-max-verstappen-canadian-gp-battle-f1-data\" rel=\"nofollow noopener\" target=\"_blank\">Verstappen undone as Hamilton\u2019s Ferrari masterclass flips Canadian GP battle<\/a><\/p>\n<p>The Ferrari Luce \u2013 which costs north of $600,000 \u2013 is a Ferrari unique in design, and in power source, this Ferrari\u2019s very first venture into the world of fully electric vehicles.<\/p>\n<p>Designed in partnership with LoveFrom\u2019s Sir Jony Ive and Marc Newson, the Ferrari Luce churns out over 1000 hp, and can go from 0-62 mph in 2.5 seconds. It has an estimated battery range of 329 miles on a full charge, subject to homologation.<\/p>\n<p>Deliveries of the Ferrari Luce to customers are set to begin in the fourth quarter of 2026.<\/p>\n<p>Want to be the first to know exclusive information from the F1 paddock? Join our <a href=\"https:\/\/whatsapp.com\/channel\/0029VaUcBxk6BIEcgEnwDi1T\" rel=\"nofollow noopener\" target=\"_blank\">broadcast channel on WhatsApp<\/a> to get the scoop on the latest developments from our team of accredited journalists.<\/p>\n<p>You can also subscribe to the <a href=\"https:\/\/www.youtube.com\/@planetf1com\" rel=\"nofollow noopener\" target=\"_blank\">PlanetF1 YouTube channel<\/a> for exclusive features, hear from our paddock journalists with stories from the heart of Formula 1 and much more!<\/p>\n<p>Read next: <a href=\"https:\/\/www.planetf1.com\/news\/ford-f1-v8-engine-rules-red-bull-partnership-mark-rushbrook\" rel=\"nofollow noopener\" target=\"_blank\">Ford delivers verdict on Formula 1 V8 engine return push<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Former Ferrari F1 team boss Luca di Montezemolo has brutally called for the iconic badge to be removed&hellip;\n","protected":false},"author":2,"featured_media":204347,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[49,48,578,930,576,577,1613,44,22395,82],"class_list":["post-699455","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-ca","tag-canada","tag-f1","tag-ferrari","tag-formula-1","tag-formula1","tag-home-page","tag-news","tag-popular","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/699455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=699455"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/699455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/204347"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=699455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=699455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=699455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}