In the aftermath of the death of Kyle Busch, Prime Video earned its largest NASCAR Cup Series viewership number on Sunday for the Coca-Cola 600 at Charlotte Motor Speedway.\u00a0<\/p>\n
According to the Nielsen Big Data + Panel measurement, Sunday averaged 3.06 million viewers, up 12 percent year-over-year as the first of five races for the digital streamer. The broadcast peaked at 3.37 million viewers during the 9:15 to 9:30 quarter hour.<\/p>\n
The NASCAR Live pre-race show and Live from Victory Lane post-race show also recorded all-time highs through six races since last year. The pre-race show averaged 1.41 million viewers and the 71-minute post-race show scored 1.12 million.<\/p>\n
The Coca-Cola 600 was up 14 percent year-over-year with ages 18-to-34. It was up 26 percent from ages 18-to-49 and up 25 percent ages 25-to-54. Additionally, the media age of the viewer was recorded as 57.2, six years younger than those who have watched NASCAR on FOX and The CW this spring. \u00a0<\/p>\n
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Meanwhile, the O\u2019Reilly Auto Parts Series race, scheduled for Saturday afternoon, was besieged by rain and needed to be competed after midnight.<\/p>\n
Still, the average viewership was 945,000 viewers with the start of the race recording 1.4 million from 5:15 to 5:30 prior to the four hour and 22-minute rain delay. The ending of the race recorded an average of 752,000 viewers.<\/p>\n
The pre-race show, which included a tribute to Busch, drew 819,000 viewers — the second largest number since The CW began airing races in the fall of 2024.<\/p>\n
The Truck Series on FS1 on Sunday morning, rain delayed from its Friday originally scheduled date, drew 86,000 average viewers.\u00a0<\/p>\n
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