{"id":702197,"date":"2026-05-29T19:25:08","date_gmt":"2026-05-29T19:25:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/702197\/"},"modified":"2026-05-29T19:25:08","modified_gmt":"2026-05-29T19:25:08","slug":"liv-golf-2-0-makes-several-executive-moves-as-it-hits-open-market","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/702197\/","title":{"rendered":"LIV Golf &#8216;2.0&#8217; makes several executive moves as it hits open market"},"content":{"rendered":"<p class=\"c-paragraph sections-people-and-pop-culture \">LIV Golf this week made a number of executive moves as it tries to secure new funding following the Saudi PIF\u2019s exit. In an internal memo that was viewed by SBJ, LIV said it was hitting the market this week with \u201cLIV 2.0\u2033 and announced a number of executive moves to go along with it.<\/p>\n<p class=\"c-paragraph sections-people-and-pop-culture \">LIV named RICHARD MARSH &#8212; or \u201cMarshy\u201d as he\u2019s known at LIV &#8212; Advisor to CEO SCOTT O\u2019NEIL. Marsh has been involved at LIV since the beginning (his title on LinkedIn says Group Strategy Director at Performance 54), and he stays largely out of the public eye. But those around the league and in golf circles know him as a top negotiator for LIV, specifically around player recruitment. The memo said Marsh\u2019s institutional knowledge would be \u201cleveraged for high-priority special projects and strategic counsel at the executive level.\u201d<\/p>\n<p class=\"c-paragraph sections-people-and-pop-culture \"><a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/05\/28\/liv-golf-drops-some-streaming-features-amid-leagues-ongoing-changes\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/05\/28\/liv-golf-drops-some-streaming-features-amid-leagues-ongoing-changes\/\">RELATED: LIV Golf drops some streaming features amid league\u2019s ongoing changes<\/a> <\/p>\n<p class=\"c-paragraph sections-people-and-pop-culture \">Meanwhile, OLLIE BANKS, who\u2019s been acting as a co-general manager for the Majesticks GC team, is moving to a new role of EVP and Chief Championships Officer. The memo noted Banks will be the \u201csenior authority on player recruitment and the championship product.\u201d He will be reporting to Head of Team Business Operations KATIE O\u2019REILLY.<\/p>\n<p class=\"c-paragraph sections-people-and-pop-culture \">JAMES DUNKLEY, who co-managed the Majesticks with Banks, will become the team\u2019s sole GM and take on an additional role of Regional Managing Director of the U.K. region.<\/p>\n<p class=\"c-paragraph sections-people-and-pop-culture \">Finally, CHRIS BENTLEY, who has been the Regional Managing Director for South Africa, is taking on an additional role as Global Managing Director, in which he\u2019ll oversee the league\u2019s other RMDs.<\/p>\n<p class=\"c-paragraph sections-people-and-pop-culture \">LIV is playing in South Korea this week before heading to Spain for an event next week. The league reportedly is <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/05\/21\/report-liv-golf-seeking-up-to-350m-in-new-investment\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/05\/21\/report-liv-golf-seeking-up-to-350m-in-new-investment\/\">seeking up to $350M<\/a> in new investments.<\/p>\n","protected":false},"excerpt":{"rendered":"LIV Golf this week made a number of executive moves as it tries to secure new funding following&hellip;\n","protected":false},"author":2,"featured_media":702198,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[443],"tags":[49,48,622,139,6674,82],"class_list":["post-702197","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-ca","tag-canada","tag-golf","tag-leadership","tag-liv-golf","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/702197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=702197"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/702197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/702198"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=702197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=702197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=702197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}