{"id":702216,"date":"2026-05-29T19:35:22","date_gmt":"2026-05-29T19:35:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/702216\/"},"modified":"2026-05-29T19:35:22","modified_gmt":"2026-05-29T19:35:22","slug":"sirio-bets-on-longevity-with-science-backed-ingredients-in-fun-formats","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/702216\/","title":{"rendered":"Sirio bets on longevity with science-backed ingredients in fun formats"},"content":{"rendered":"<p>Amid a trend for healthy aging, Sirio built a longevity platform for daily habits that it introduced at Vitafoods Europe 2026. Nutrition Insight meets up with the company to discuss its take on longevity \u2014 science-backed ingredients in fun formats for daily adherence that are marketed responsibly.<\/p>\n<p>\u201cWe\u2019re really just getting started,\u201d Maria Pavlidou, head of Marketing at Sirio Europe, tells us. \u201cIt\u2019s fascinating what is going on with longevity in different fields.\u201d<\/p>\n<p>\u201cWe will continue with our research. We\u2019ve invested in our Sirio Institute of Aging, our team is dedicated to healthy aging, and there is much more we can do in that space.\u201d<\/p>\n<p><a data-link=\"https:\/\/www.wecare-life.com\/\" data-id=\"9992\" style=\"cursor:pointer\" target=\"_blank\"><img decoding=\"async\" alt=\"arrow\" title=\"arrow\" id=\"dataimage\" src=\"https:\/\/resource.innovamarketinsights360.com\/fif\/banners\/25eb3832-d3e2-4a14-a117-eeadfcde757c.webp\" data-original=\"https:\/\/resource.innovamarketinsights360.com\/fif\/banners\/25eb3832-d3e2-4a14-a117-eeadfcde757c.webp\" class=\"lazy mid-aticle-img responsearticlecenterbanner sidebannerwidth responsemidarticlebanner\"\/><\/a><\/p>\n<p>The <a href=\"https:\/\/www.nutritioninsight.com\/news\/sirio-europe-aeion-longevity-supplements-vitafoods.html\" target=\"_blank\" rel=\"nofollow noopener\">Aeion platform<\/a> follows the framework from the Sirio Institute of Aging, with eight concepts in geroprotection (preventive health for a younger demographic) and gerotherapy (helping to manage symptoms). These cover health areas like cellular and mitochondrial energy, joint health and mobility, metabolic health, and intestinal health.<\/p>\n<p>Dr. YouYou Zhao, chief scientific officer, says the institute enabled the team to combine clinical science from professors, material science with Sirio\u2019s partners, and its own expertise in applications and engineering to create the Aeion platform.<\/p>\n<p>Although Sirio observed a growing interest in longevity for many years, she says it has taken the company some time to create concepts that answer key questions on scientific evidence, traceability of materials, and finding the right applications.<\/p>\n<p><a href=\"https:\/\/www.nutritioninsight.com\/video\/vitafoods-europe-2026-sirio-longevity-delivery-formats.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/05\/e1ab9be4-6346-4fca-b18c-a46e0e3c7647Sirio interview at Vitafoods 2026.webp\" alt=\"Sirio interview at Vitafoods 2026\"\/>At Vitafoods Europe 2026, Maria Pavlidou told us how the Aeion longevity platform helps build healthy habits.<\/a>First, the contract development and manufacturing organization aimed to determine what is truly evidence-based. \u201cIt\u2019s not just science or best wishes,\u201d says Zhao. \u201cPeople talk about mitochondria and cellular systems, but how do these link to final endpoint evidence in terms of clinical data?\u201d<\/p>\n<p>\u201cThe second thing is traceability. There are many raw materials and cutting-edge sciences, but how can we trace whether these things remain stable throughout the whole manufacturing process? What is the shelf life? How stable are they all the way through the supply chain?\u201d<\/p>\n<p>The final task to solve was applicability, says Zhao. \u201cWe want to offer something to customers and consumer brands that is not super expensive and inaccessible.\u201d<\/p>\n<p>What is longevity?<\/p>\n<p>Longevity and aging are often misunderstood, professor Richard Siow tells us. He is the director of Ageing Research at King\u2019s College London, UK. He says that aging is often seen as getting to a certain number, while longevity is understood as extending the lifespan.<\/p>\n<p>However, he calls for a life-course approach to healthy aging, which does not only target older people with longevity solutions. \u201cWe need to start thinking about aging from the beginning of life.\u201d<\/p>\n<p>\u201cYou\u2019ve probably heard the term health span. When does longevity start? When do we need to think about aging? From day one \u2014 from conception,\u201d he underscores. \u201cFor example, if you\u2019re born to a mother with diabetes during pregnancy, that already increases your rate of aging and your risk of age-related diseases before birth.\u201d<\/p>\n<p>Moreover, Siow notes that age-related conditions are informed by genetics as well. He also highlights the role of epigenetic programming, where environmental factors like diet and stress alter gene expression, without changing DNA.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/05\/0b2b6334-9165-4fe1-9735-c7670079e405Three generations eating.webp\" class=\"CurrectImgSelected\" alt=\"Three generations eating\"\/>Siow calls for a life-course approach to healthy aging, where consumers start thinking about aging from the beginning of life.He adds that healthy aging is not \u201cone-size-fits-all,\u201d and is more than taking one supplement throughout someone\u2019s whole life. Products and evidence for lifestyle interventions need to be context-specific for different age groups and genders.<\/p>\n<p>\u201cThe body changes through puberty, early years and growth, pregnancy, and menopause. Different regions also have different habits; what may work in China may not work in Southern Europe.\u201d<\/p>\n<p>Measuring effectiveness<\/p>\n<p>To determine whether interventions can help expand the health span, Siow highlights the importance of biomarkers to measure a person\u2019s biological age. Whether a product makes a difference is crucial for consumers to keep taking a product.<\/p>\n<p>\u201cWe\u2019re working on biomarkers that are easy and cheap, for example, so consumers don\u2019t have to go to a clinic to have liters of blood drained.\u201d<\/p>\n<p>He points to saliva and urine as examples of consumer biomarkers that can be measured easily and cheaply, for example, with a lateral flow device like COVID-19 tests or a urine stick.<\/p>\n<p>\u201cWhat can we measure? For example, saliva samples can pick up epigenetics, maybe not as accurately, but it gives you a picture of whether something over a week or a month made a difference.\u201d<\/p>\n<p>Product development process<\/p>\n<p>Janine Barlow, head of R&amp;D at Sirio Europe, details the company\u2019s product development process. This starts with market research to determine where the market is heading and what the company aims to target. Next, Sirio determines effective ingredients for these targets through scientific research.<\/p>\n<p>\u201cThen we determine if we need to consider how to deliver these ingredients effectively into the body,\u201d she adds. \u201cIt\u2019s not a long-term pharmaceutical development process, but it\u2019s with that mindset so our customers can bring market-leading, efficacious products to the market.\u201d<\/p>\n<p>Moreover, she says that while the longevity formulations each cover a specific health area, some include ingredients that provide more than one benefit. \u201cFor example, our metabolic health product contains ADM\u2019s BPL1 postbiotic, with evidence around weight management, cardiovascular protection, and lowering blood glucose levels.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/05\/ea28ac3f-67ca-43ff-aba5-19f20a85030cSirio Aeion product concepts for longevity.webp\" alt=\"Sirio Aeion product concepts for longevity\"\/>The Aeion platform includes eight product concepts in geroprotection and gerotherapy, such as cellular energy and mobility.\u201cWhen we\u2019re choosing a health benefit area, we need to consider what\u2019s the best format for a consumer to take this,\u201d Barlow details. \u201cIt\u2019s important to consider the dosage format in the early stage of that development process, which would also help drive efficacy for the product as well.\u201d<\/p>\n<p>For example, one of the dosage formats in the Aeion platform is a LifeChew, a <a href=\"https:\/\/www.nutritioninsight.com\/news\/sirio-lifechews-plant-gel-webinar.html\" target=\"_blank\" rel=\"nofollow noopener\">pectin-based jelly tablet<\/a>. Barlow says this format has been shown to improve the bioavailability of docosahexaenoic acid compared to some other formats.<\/p>\n<p>Fun formats for daily habits<\/p>\n<p>Alex Dens, sales director, highlights that Sirio approaches longevity in a multi-layered way, designing a \u201csystem of habits\u201d with the eight <a href=\"https:\/\/www.nutritioninsight.com\/news\/vitafoods-europe-2026-longevity-womens-health.html\" target=\"_blank\" rel=\"nofollow noopener\">product concepts in the Aeion platform<\/a> that offers customers a range of options in dosage formats and health benefits.<\/p>\n<p>\u201cMore importantly, we need to provide options so the end consumer can integrate these products into daily habits.\u201d<\/p>\n<p>Dens underscores the importance of building those rituals, because longevity solutions will not work if consumers only take them for a few months or years. \u201cWe\u2019re really talking about a lifelong approach.\u201d<\/p>\n<p>\u201cThat means we need to put formulations into formats that <a href=\"https:\/\/www.nutritioninsight.com\/news\/sirio-pharma-gummy-delivery-formats.html\" target=\"_blank\" rel=\"nofollow noopener\">fit naturally into people\u2019s lifestyles<\/a>. We\u2019re talking about the supplementation of healthy aging as part of a general healthy lifestyle, meaning we need convenient formats, targeted to consumers,\u201d he details. \u201cFor example, some on-the-go formats, some that can be taken without water, and for morning or evening use.\u201d<\/p>\n<p>While traditional tablets and hard capsules are still the most popular delivery formats in Europe, Pavlidou says pill fatigue is driving strong growth in alternative formats.<\/p>\n<p>\u201cThe consumer experience is very much related to adherence, the implementation of a routine, and repurchases, because that\u2019s what brands eventually expect and want from us. They don\u2019t want to just sell at one time; they want people to get locked on it.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/05\/8cf9ad52-a692-4480-b1d3-4c8c823d317aSirio LifeChews examples.webp\" alt=\"Sirio LifeChews examples\"\/>Dens says that convenient formats, like LifeChew jelly tablets, help consumers integrate products into their everyday life (Image credit: Sirio).For example, while dissolvable oral powders have been around for a long time, she notes that these can be chalky in texture, which can impact mouthfeel. Therefore, the Sirio team created the Snowmelt product format as an alternative. This powder dissolves instantly in the mouth with a tiny particle size that \u201cmakes it melt like snow.\u201d<\/p>\n<p>\u201cIt&#8217;s all about identifying the pain points at a consumer level and trying to offer a better experience,\u201d says Pavlidou.<\/p>\n<p>Responsible marketing<\/p>\n<p>The Sirio team underscores the importance of responsible marketing in the nutrition space.<\/p>\n<p>To ensure longevity formulations become a part of daily life, like healthy eating habits, Dens says it is essential that they are based on scientific evidence \u201cso consumers don\u2019t develop unrealistic expectations.\u201d<\/p>\n<p>Sirio\u2019s Barlow cites market data indicating that consumers are shifting their mindset from anti-aging toward longevity. \u201cWith that comes an understanding that supplements need to be taken long term in order to have an effect.\u201d<\/p>\n<p>She says the company leverages health claims in Europe to help its customers communicate a product\u2019s benefits to consumers.<\/p>\n<p>\u201cThat\u2019s why it\u2019s really important in the development process to choose ingredients that go along with those hero ingredients, which are underpinned by science that drives that product. If it doesn\u2019t have a health claim in Europe, we will try to match it with other ingredients that provide that communication to a customer.\u201d<\/p>\n<p>For example, Aeion BodyBalance contains chromium in addition to a postbiotic for metabolic health. In the EU, this compound has two authorized health claims for its contribution to normal macronutrient metabolism and normal blood glucose levels.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Amid a trend for healthy aging, Sirio built a longevity platform for daily habits that it introduced at&hellip;\n","protected":false},"author":2,"featured_media":702217,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[255556,49,48,123032,84,2377,8624,395,255555],"class_list":["post-702216","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-aeion","tag-ca","tag-canada","tag-delivery-formats","tag-health","tag-healthy-aging","tag-longevity","tag-nutrition","tag-sirio"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/702216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=702216"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/702216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/702217"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=702216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=702216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=702216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}