{"id":70303,"date":"2025-08-15T00:23:08","date_gmt":"2025-08-15T00:23:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/70303\/"},"modified":"2025-08-15T00:23:08","modified_gmt":"2025-08-15T00:23:08","slug":"move-over-brat-green-taylor-swifts-new-album-has-big-brands-seeing-orange","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/70303\/","title":{"rendered":"Move over, brat green! Taylor Swift\u2019s new album has big brands seeing orange"},"content":{"rendered":"

Open this photo in gallery:<\/a><\/p>\n

Taylor Swift appeared onstage wearing orange numerous times towards the end of her Eras Tour and she discussed her feelings about the color on the Wednesday podcast.Lewis Joly\/The Associated Press<\/p>\n

Taylor Swift\u2019s upcoming album release and her love of all things orange isn\u2019t lost on her fans \u2013 or brands that are seeking a ride on what has become an enormous economic tailwind.<\/p>\n

On Wednesday after Swift<\/a> went on the \u201cNew Heights\u201d podcast co-hosted by her boyfriend and NFL football star Travis Kelce to announce the imminent release of her 12th studio album \u201cThe Life of a Showgirl,\u201d major companies went into marketing overdrive.<\/p>\n

The reason? Swift\u2019s ability to generate buzz and draw dollars.<\/p>\n

Swift\u2019s tour appearances have become economic events. The singer\u2019s Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar\u2019s 2023 year-end charts. Cities and their surrounding areas registered a sizeable economic boost after Swift appeared, with thousands of fans making the pilgrimage and spending money at hotels, restaurants and elsewhere.<\/p>\n

Pop superstar Taylor Swift said her forthcoming album, the upbeat The Life of a Showgirl, was inspired by the joy she felt when she was performing around the world on her record-setting Eras Tour.<\/p>\n

Reuters<\/p>\n

Companies are no longer waiting to capitalize on Swift\u2019s gravitational pull and orange-themed memes from big brands began rolling out almost immediately.<\/p>\n

That is because Swift appeared onstage wearing orange numerous times towards the end of her Eras Tour and she discussed her feelings about the color on the Wednesday podcast.<\/p>\n

Numerous corporations, from United Airlines to Olive Garden, began posting orange hued memes on their own social media accounts soon after the new album was announced. Shake Shack, FedEx, Buffalo Wild Wings, Cinnabon, Walmart and Netflix did, too.<\/p>\n

More than a dozen NHL teams followed with posts on social media acknowledging Swift\u2019s new album, both north and south of the border.<\/p>\n

Even X got in on the action, declaring that it had a new profile pic: a glittery orange X<\/a>. The post has garnered 5.5 million views so far.<\/p>\n

Google is using its search engine to celebrate the October release of Swift\u2019s \u201cThe Life of a Showgirl.\u201d Users search for \u201cTaylor Swift,\u201d are greeted with a stream of orange digital confetti, along with a flaming orange heart and the phrase, \u201cAnd, baby, that\u2019s show business for you.\u201d<\/p>\n

Here\u2019s what we know about Taylor Swift\u2019s new album, The Life of a Showgirl<\/a><\/p>\n

Many, it seemed, saw value in tying their brand to Swift.<\/p>\n

Swift mentioned during the Wednesday podcast that she had Lasik eye surgery. The X account for LASIK.com wasted no time promoting the fortuitous namedrop.<\/p>\n

\u201ci got LASIK, i have incredible vision,\u201d they posted, accompanied by a video of Swift giving a shout out to the procedure on the \u201cNew Heights\u201d podcast. \u201cTAYLOR SWIFT EVERYONE (red heart emoji). WE\u2019VE PEEKED!!!!!!!!\u201d<\/p>\n

The post currently has more than 389,000 views and 15,000 likes.<\/p>\n","protected":false},"excerpt":{"rendered":"Open this photo in gallery: Taylor Swift appeared onstage wearing orange numerous times towards the end of her…\n","protected":false},"author":2,"featured_media":70304,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[901,888,902,879,877,903,49,48,876,895,896,891,878,875,46,549,75,295,894,887,914,880,881,893,889,890,884,904,341,885,909,910,912,907,911,905,908,882,898,899,714,897,906,865,61,900,892,886,883,913],"class_list":["post-70303","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-alberta","tag-arts-news","tag-bc","tag-breaking-news","tag-breaking-news-video","tag-british-columbia","tag-ca","tag-canada","tag-canada-news","tag-canada-sports","tag-canada-sports-news","tag-canada-trafficcanada-weather","tag-canadian-breaking-news","tag-canadian-news","tag-economy","tag-education","tag-entertainment","tag-environment","tag-federal-government","tag-foreign-news","tag-globe-and-mail","tag-globe-and-mail-breaking-news","tag-globe-and-mail-canada-news","tag-government","tag-life-news","tag-lifestyle","tag-local-news","tag-manitoba","tag-music","tag-national-news","tag-new-brunswick","tag-newfoundland-and-labrador","tag-northwest-territories","tag-nova-scotia","tag-nunavut","tag-ontario","tag-pei","tag-photos","tag-political-news","tag-political-opinion","tag-politics","tag-politics-news","tag-quebec","tag-sports-news","tag-technology","tag-travel","tag-trudeau","tag-us-news","tag-world-news","tag-yukon"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/70303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=70303"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/70303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/70304"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=70303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=70303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=70303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}