What to know<\/p>\n
Off Campus, a Canadian hockey series, included a song, \u201cEdge of the Earth,\u201d by The Beaches in a recent episode.<\/p>\n
The scene quickly became a fan favourite online.<\/p>\n
The Beaches later referenced the show during a performance at the Canadian Grand Prix in Montreal.<\/p>\n
Fans praised the crossover across social media.<\/p>\n
The Beaches recently reported a major spike in streaming numbers following increased exposure from television and social media.<\/p>\n
Canadian pop culture is having a moment. The new hockey series Off Campus just featured a song from Toronto rock band The Beaches, and fans across the country are loving it.<\/p>\n
After Off Campus featured their music, The Beaches later returned the favour by highlighting the show during a concert performance. The fans of Canada\u2019s two hottest young entertainment brands were delighted by the crossover.<\/p>\n
How The Beaches ended up in \u2018Off Campus\u2019<\/p>\n
In mid-May, Prime Video Canada premiered Off Campus<\/a>, a hockey drama that explores the love story between a music student and a university hockey star.<\/p>\n Following the release of hockey drama Heated Rivalry earlier in the year, Off Campus was often compared to the show and has made a name for itself.<\/p>\n Read More<\/p>\n Off Campus featured the song \u201cEdge of the Earth<\/a>\u201c by The Beaches<\/a> in its second episode. The song highlighted a loving moment shared between the main characters, Hannah Wells and Garrett Graham, in which Graham realizes his feelings for Wells and pulls up the song, knowing it\u2019s Wells\u2019s favourite band.<\/p>\n The Beaches returned the favour<\/p>\n During the F1 Canadian Grand Prix in Montreal, the Juno Award-winning Canadian band performed alongside a video of the scene in which their song was featured.<\/p>\n \u201cOff Campus put us in the show, so obviously, we had to put them in our concert,\u201d the band wrote in the video.<\/p>\n Click here to follow Now Toronto on WhatsApp and move just as fast as your city does!<\/a><\/p>\n Fans are loving the crossover<\/p>\n Fans couldn\u2019t contain their excitement.<\/p>\n \u201cOh, you know ball,\u201d one user commented.<\/p>\n \u201cLiving for this crossover,\u201d another wrote.<\/p>\n \u201cWe need Ella and Belmont on stage next,\u201d another suggested.<\/p>\n \u201cYou did what needed to be done, and we thank you,\u201d another added.<\/p>\n \u201cThis song, along with the characters, lives rent-free in my head since the first time I watched the show!\u201d another user said.<\/p>\n Streaming numbers continue to climb<\/p>\n Since being featured on Off Campus, The Beaches have gotten the highest streams of their career, hitting 1.7 million streams in a day<\/a>, an 888 per cent streaming spike.<\/p>\n