{"id":707080,"date":"2026-06-01T04:17:10","date_gmt":"2026-06-01T04:17:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/707080\/"},"modified":"2026-06-01T04:17:10","modified_gmt":"2026-06-01T04:17:10","slug":"dispensed-australia-taps-doodle-google-artist-for-new-this-is-not-medical-advice-brand-campaign-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/707080\/","title":{"rendered":"Dispensed Australia taps Doodle Google artist for new \u2018*This Is Not Medical Advice\u2019 brand campaign \u2013 Campaign Brief"},"content":{"rendered":"

\t\t\t June 1 2026, 10:42 am | BY Ricki Green | No Comments<\/a><\/p>\n

\t\t\t\t\t \t\t<\/p>\n

\t\t\t\t\t \tDigital health brand Dispensed Australia has today unveiled its first major brand campaign: *This is Not Medical Advice. Centred around an animated film, created in collaboration with Joe Taylor, the animator of Doodle for Google fame, to bring the Dispensed experience to life.<\/p>\n

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The campaign was designed to be quietly radical: meeting Australians during the busiest times of their day to give people a moment they didn\u2019t know they needed.<\/p>\n

Says Sam Kingsley, the new Senior Marketing Lead at Dispensed Australia: \u201cWe live in a world where dopamine hits are fed to us at every moment of our day and urgency is everywhere. We wanted to create a lighthearted, yet meaningful moment to remind people to just pause and breathe.\u201d<\/p>\n

\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\"Dispensed
\n\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\"Dispensed<\/p>\n

Drawing on the themes of the animated film, the Dispensed in-house marketing team designed an integrated campaign to grab attention in a thoughtful way. Over the next 30 days, the campaign will roll out nationally across digital and social channels with out-of-home billboards in Brisbane, Sydney and Melbourne.<\/p>\n

Says Kingsley: \u201cThe campaign is about building an emotional connection between Dispensed and Australians, one that is rooted in reassurance rather than transaction.\u201d<\/p>\n

The animated film reflects Taylor\u2019s signature style: bringing emotion and clarity to complexity, through organic movement and unexpected twists that are delightfully odd.<\/p>\n

Says Taylor: \u201cAnimated storytelling has the power to create emotional connections and captivate an audience without saying a single word. Bringing the Dispensed brand to life was a creative collaboration across borders, and I can\u2019t wait to see how it\u2019s received.\u201d<\/p>\n

This campaign celebrates the growing in-house marketing team at Dispensed Australia and signals a new creative chapter for the alternative healthcare provider, one that leads with humanity and a bold brand voice.<\/p>\n

Adds Kingsley: \u201cAt Dispensed, we believe everyone deserves safe, stigma-free access to the care they need \u2013 with transparency, compassion, and zero pressure. This campaign is the first time we\u2019ve shown Australia the heart behind that belief, and I couldn\u2019t be more proud of what the team has created.\u201d<\/p>\n

Client: Dispensed Australia
Senior Marketing Lead: Sam Kingsley
Head of Growth: Vanna Kaye
Communications Lead: Amanda Do
Social Media Manager: Sofie Lund
Growth Marketing Lead: Oliver Baker
Animator: Joe Taylor
OOH Creative Director: Brendan Donnelly
Paid Social: Buttr<\/p>\n

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