{"id":709685,"date":"2026-06-02T08:56:31","date_gmt":"2026-06-02T08:56:31","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/709685\/"},"modified":"2026-06-02T08:56:31","modified_gmt":"2026-06-02T08:56:31","slug":"nba-star-stephen-curry-signs-long-term-deal-with-chinese-sportswear-company-li-ning","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/709685\/","title":{"rendered":"NBA star Stephen Curry signs long-term deal with Chinese sportswear company Li-Ning"},"content":{"rendered":"

SAN FRANCISCO \u2014 NBA star Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning.<\/p>\n

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The Golden State Warriors star\u2019s Curry Brand announced Monday the partnership to keep building Curry\u2019s global reach in basketball, golf and lifestyle. Curry and Li-Ning will team up on brand creation and product development along with sports culture initiatives with what they called \u201ca shared commitment to inspiring the next generation of athletes around the world.\u201d<\/p>\n

Curry called it \u201cthe partnership of a lifetime.\u201d He wore the Li-Ning shoes of both Dwyane Wade<\/a> and teammate Jimmy Butler earlier this year during what was considered a sneaker free-agency process.<\/p>\n

Curry, 38, parted ways with Under Armour last November after more than a decade, then began wearing different shoes almost nightly the rest of the season \u2014 pulling pairs from a large crate parked by his locker at Chase Center.<\/p>\n","protected":false},"excerpt":{"rendered":"SAN FRANCISCO \u2014 NBA star Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear…\n","protected":false},"author":2,"featured_media":709686,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[434],"tags":[49,48,459,82],"class_list":["post-709685","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-ca","tag-canada","tag-nba","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/709685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=709685"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/709685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/709686"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=709685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=709685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=709685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}