{"id":710161,"date":"2026-06-02T14:25:15","date_gmt":"2026-06-02T14:25:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/710161\/"},"modified":"2026-06-02T14:25:15","modified_gmt":"2026-06-02T14:25:15","slug":"todays-big-avengers-doomsday-tease-appears-to-just-be-a-coffee-shop-pop-up","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/710161\/","title":{"rendered":"Today&#8217;s Big Avengers: Doomsday Tease Appears to Just Be a Coffee Shop Pop-Up"},"content":{"rendered":"<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">UPDATE: With 2pm now passed in the UK, Marvel&#8217;s big Avengers: Doomsday surprise appears to have been an appearance by directors Joe and Anthony Russo at today&#8217;s Doctor Doom-themed pop-up coffee shop.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">As reported earlier, an address teased by the duo turned out to be little more than a reskinned cafe, with Doctor Doom-related coffee varieties and coaster freebies. According to fans who turned up at 2pm for Marvel&#8217;s promised &#8220;surprise&#8221;, the directors turned up for a meet-and-greet with fans, who left with signed bags of coffee beans.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">While today has brought no new Avengers: Doomsday trailer, two notable elements from today are worth flagging. Firstly, the slogan &#8220;Richards was wrong&#8221; seen in the shop, and secondly, the full reveal of the Latverian flag that had previously been teased on social media. (Presumably the Richards here is Reed, but what could he be wrong about? And what if it&#8217;s Franklin Richards who is wrong instead?)<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">ORIGINAL STORY: Marvel fans have reacted in disappointment after today&#8217;s much-anticipated <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/movies\/avengers-doomsday\" rel=\"nofollow noopener\" target=\"_blank\">Avengers: Doomsday<\/a> tease turned out to be for a Doctor Doom-themed coffee shop.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The pop-up branch of Dom Latveria Coffee (in reality, a rebranded Flying Horse Coffee outlet in Shoreditch) is open now in east London, located near the SXSW London festival. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">It&#8217;s at that festival that Avengers: Doomsday directors Joe and Anthony Russo are due to appear to talk about their production company. Rather than offering new insight on their Marvel work, however, this coffee outlet down the road now appears to be <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/avengers-doomsday-trailer-imminent-fans-believe-following-teaser-from-former-fortnite-boss\" rel=\"nofollow noopener\" target=\"_blank\">the thing that their colleague Donald Mustard<\/a><a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/avengers-doomsday-trailer-imminent-fans-believe-following-teaser-from-former-fortnite-boss\" rel=\"nofollow noopener\" target=\"_blank\"> (previously boss of Fortnite) recently teased<\/a>.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Videos shared online by Marvel fans at the coffee shop show that Dom Latveria allows you to buy Latveria-branded bags of small batch coffee adorned with the country&#8217;s emblem. This is <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/marvel-fans-are-trying-to-work-out-a-new-avengers-doomsday-tease-even-though-its-just-a-single-color\" rel=\"nofollow noopener\" target=\"_blank\">the design that the Russos and Mustard have slowly revealed over the past week<\/a> on social media \u2014 <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/avengers-doomsday-logo-reveal-has-marvel-fans-expecting-a-trailer\" rel=\"nofollow noopener\" target=\"_blank\">prompting fans to again speculate that a new trailer was near<\/a>.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;The official coffee of world domination,&#8221; read the bags. &#8220;Approved by the ministry of morale. Resistance is delicious.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Product information on the coffee bags describes it as being harvested from the Finca Latveria Reserve by &#8220;those who serve.&#8221; In reality, these seem like standard arabica beans.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">An extra sign on the outlet&#8217;s regular menu board states &#8220;Welcome to Latveria&#8221; and then the intriguing addition: &#8220;Richards was wrong.&#8221; Other than that, the outlet&#8217;s menu simply advertises all the branch&#8217;s coffee types (a flat white is \u00a34.10, if you&#8217;re wondering).<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">To be fair, Mustard&#8217;s social media <a href=\"https:\/\/x.com\/DonaldMustard\/status\/2061458954568294724\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">post<\/a> yesterday had included the address of the Flying Horse Coffee outlet \u2014 though without naming the branch, or specifying what might be found there. Many had assumed the address simply referred to the nearby SXSW Festival venue. And then there&#8217;s the mention of a &#8220;surprise at 2pm&#8221; \u2014 a few hours from now.<\/p>\n<p>The Most Surprising Avengers and Marvel Characters Not Announced for Doomsday<img alt=\"Despite five hours of streamed casting announcements, there are still several characters and actors fans are surprised won\u2019t be in Avengers: Doomsday. &#10;&lt;br&gt;&#10;&lt;br&gt;&#10;Some we knew about \u2013 such as Elizabeth Olsen\u2019s Scarlet Witch and Benedict Cumberbatch\u2019s Doctor Strange \u2013 but the following omissions are notable given the cosmic cross-over nature of what\u2019s shaping up to be an Avengers, X-Men and Fantastic Four cinematic extravaganza.&#10;\" decoding=\"async\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"\/><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">While there may still be more going on than meets the eye, fans are now putting their expectations in check and discounting the likelihood that any of this has been leading to an explosive new Avengers: Doomsday trailer. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;That&#8217;s all there is at the popup?&#8221; wrote one fan after seeing the above video. &#8220;At this point, I think the &#8216;surprise&#8217; will be the Russo Brothers and RDJ showing up there,&#8221; <a href=\"https:\/\/x.com\/AndreiVonDoom\/status\/2061740468082295140\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">commented<\/a> Marvel fan Andrei Von Doom via X\/Twitter. &#8220;Honestly, I hope I\u2019m wrong and we get a Doomsday trailer today.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Avengers Doomsday launches in theaters on December 18, 2026. Until then, you can see <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/avengers-doomsday-director-says-spoilers-can-be-over-policed-as-fans-fear-ruined-surprises\" rel=\"nofollow noopener\" target=\"_blank\">what Joe Russo had to say about spoilers for this year&#8217;s movie ahead of its release<\/a>.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Tom Phillips is IGN&#8217;s News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky <a href=\"https:\/\/bsky.app\/profile\/tomphillipseg.bsky.social\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">@tomphillipseg.bsky.social<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"UPDATE: With 2pm now passed in the UK, Marvel&#8217;s big Avengers: Doomsday surprise appears to have been an&hellip;\n","protected":false},"author":2,"featured_media":710162,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[49,48,75,337],"class_list":["post-710161","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-ca","tag-canada","tag-entertainment","tag-movies"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/710161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=710161"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/710161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/710162"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=710161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=710161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=710161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}