{"id":710258,"date":"2026-06-02T15:26:23","date_gmt":"2026-06-02T15:26:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/710258\/"},"modified":"2026-06-02T15:26:23","modified_gmt":"2026-06-02T15:26:23","slug":"avengers-doomsday-trailer-hype-was-actually-for-a-coffee-shop","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/710258\/","title":{"rendered":"Avengers: Doomsday Trailer Hype Was Actually For A Coffee Shop"},"content":{"rendered":"

It feels like Marvel fans are trapped in their own GTA6-style hype cycle<\/a>, constantly seeing teases for an Avengers: Doomsday trailer<\/a> where none exist. MCU die-hards were hoping that Doomsday<\/a> directors Anthony and Joe Russo were bringing a trailer for their big new crossover movie with them to an appearance at SXSW London today, but it looks like the \u201csurprise\u201d that was being teased was actually just a pop-up shop in London with Doctor Doom-branded coffee.<\/p>\n

4b Holywell Ln
London
EC2A 3ET<\/p>\n

Starts June 2nd at 10am. Surprise at 2pm.#DomLatveria<\/a> pic.twitter.com\/rUlTwaXsxF<\/a><\/p>\n

\u2014 Donald Mustard (@DonaldMustard) June 1, 2026<\/a><\/p>\n

The hubbub started yesterday when Donald Mustard, the co-creator of Fortnite\u00a0and now part of the Russo brothers\u2019 entertainment company AGBO, posted on X about an appearance the group would be making at SXSW London. He said a \u201csurprise\u201d would be coming at 2 p.m. local time (9 a.m Eastern) and included a London address. The Russo brothers had also been posting hints about whatever was going on at SXSW London, including a Doctor Doom symbol on their Instagram page<\/a>.\u00a0<\/p>\n

Fans started scrambling, wondering if this might be a tease of a long-awaited first full trailer for Avengers: Doomsday<\/a>. But now it looks like this whole thing was actually just teasing a pop-up shop collaboration between a local store and Marvel (thanks, IGN<\/a>), where you can buy \u201cDom Latveria coffee,\u201d<\/a> a reference to Doctor Doom\u2019s fictional home country of Latveria.<\/p>\n

The brothers arrived at the coffee shop shortly after 2 p.m.\u00a0<\/p>\n

Russo Brothers have arrived at the \u2018AVENGERS: DOOMSDAY\u2019 pop-up. pic.twitter.com\/OrXrAleVAH<\/a><\/p>\n

\u2014 Nexus Point News (@NexusPointNews) June 2, 2026<\/a><\/p>\n

\u00a0<\/p>\n

It would have been an odd choice for Marvel to release the first proper trailer for Doomsday at a London event, especially with Spider-Man: Brand New Day<\/a> only a month away and San Diego Comic Con happening next month. Doomsday is set to come to theaters on December 18, so there\u2019s still plenty of time for Marvel to promote the film without cannibalizing Brand New Day\u2019s promo-cycle. Nevertheless, as long as fans are hungry for a trailer, they will try to manifest one. Even with the latest rug pull, that probably won\u2019t be changing anytime soon. <\/p>\n