{"id":719174,"date":"2026-06-06T15:00:23","date_gmt":"2026-06-06T15:00:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/719174\/"},"modified":"2026-06-06T15:00:23","modified_gmt":"2026-06-06T15:00:23","slug":"the-world-cup-comes-to-canada-but-does-anyone-care","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/719174\/","title":{"rendered":"The World Cup Comes to Canada. But Does Anyone Care?"},"content":{"rendered":"<p class=\"css-ac37hb evys1bk0\">It does not feel as if the biggest sporting event on the planet is about to get underway in Canada. Blame staggering ticket prices, FIFA\u2019s tyrannical resale rules and an unglamorous slate of matches in Toronto and Vancouver \u2014 Canada\u2019s participation in three notwithstanding.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Thousands of tickets to the opening game in Toronto remain unsold, and not a single match in either city has sold out. This was predictable, given that top-tier tickets for Canada\u2019s opening match against Bosnia and Herzegovina start at $3,000, and those for other matches in both cities start around $600.<\/p>\n<p class=\"css-ac37hb evys1bk0\">As the sprawling tournament nears \u2014 opening in Mexico City on Thursday afternoon, followed by matches in Toronto and Los Angeles on Friday \u2014 they no longer feel aligned.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Canada and Mexico have each been at odds with the Trump administration, currently over the free trade agreement between the countries that expires on July 1. Trillions of dollars in trade are in question, and while Mexico and the United States have held discussions, Canada has not yet formally started its trade talks. This week, Trade Minister Dominic LeBlanc traveled to Washington to meet with Jamieson Greer, the U.S. trade representative, to discuss how they might proceed.<\/p>\n<p class=\"css-ac37hb evys1bk0\">[Read: <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2026\/06\/02\/world\/canada\/trump-canada-us-trade-usmca.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">Canada-U.S. Trade Visit Starts With Another Trump \u201851st State\u2019 Post<\/a>]<\/p>\n<p class=\"css-ac37hb evys1bk0\">For now, the World Cup looks as if it will unfold in a similar isolating manner. Of the tournament\u2019s 104 games, 13 will be in Canada, 13 in Mexico and 78 in the United States, and every match from the quarterfinals on will be in the United States.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Curious about why this World Cup feels so different, I sat down with my colleague Tariq Panja, who has been reporting on FIFA and global soccer for more than two decades. This is the fifth World Cup he\u2019s covered, and he plans to report from all three countries.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cIt\u2019s quite simply politics,\u201d he said. \u201cThe relationship between Canada and Mexico with the United States is strained. Add to that the FIFA president, Gianni Infantino, has in recent years attached himself like a barnacle to Trump, and you can see how this feels like three separate events. It was also always going to be lopsided in terms of attention.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">He added: \u201cThe World Cup will have a different vibe in each country, and I\u2019m very much looking forward to seeing what that looks like in practice. Mexico is very much a soccer nation, and it will be interesting to see how Canada and the United States catch soccer fever.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">Many Canadians are unenthusiastic about the lineup of games in Toronto and Vancouver.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cAnd they are right to feel that way,\u201d Tariq said. \u201cThis is the luck of the draw unfortunately. And Canada is not on its own. If you look at the West Coast of the United States, too, for example, the slate of fixtures that will take place in the group stage are not as exciting, at least on paper, as elsewhere. But the World Cup is a vibe, an experience, and once the ball starts rolling, it is something communities should look to embrace to get the most out of this once-in-a-generation moment.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">If you can afford it. Tickets are priced beyond the reach of many fans.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cThat\u2019s absolutely not normal,\u201d he said. \u201cThey are far higher than at any previous World Cup, the system is confusing to understand, and for the first time FIFA has implemented dynamic pricing. It will be sad, and a terrible look for FIFA, if games featuring the host nations are not played to sold-out stadiums.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">Canada is in Group B with Bosnia and Herzegovina, Qatar and Switzerland and is ranked 25th among the 48 teams by ESPN and 30th by FIFA. Canada has qualified for the World Cup twice before, in 1986 and 2022, but has never won a game. Will this time be different? I know Tariq is planning to take in the Canada-Qatar match in Vancouver.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cI think they have the best squad in Canadian soccer history,\u201d he said. \u201cSo this should be a great ride for the Canadian team that will be aided by home-field advantage. I expect them to not only win a game but qualify for the knockout stages.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">If you plan to attend a World Cup game or fan festival in Toronto, Vancouver or elsewhere or to watch exclusively on TV, or if you\u2019ve decided to tune out the tournament entirely, let us know at <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2026\/06\/06\/world\/canada\/mailto:nytcanada@nytimes.com?%20subject=Canada%20Letter%20Newsletter%20Feedback\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">nytcanada@nytimes.com<\/a>.<\/p>\n<p>How to Watch<\/p>\n<p class=\"css-ac37hb evys1bk0\">Given the ticket prices and travel logistics, watching at home or in a sports bar will appeal to many fans. TSN and RDS will broadcast <a class=\"css-yywogo\" href=\"https:\/\/www.tsn.ca\/soccer\/fifa-world-cup\/article\/2026-fifa-world-cup-on-tsn-broadcast-schedule\/\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">all 104 games<\/a> of the tournament. <a class=\"css-yywogo\" href=\"https:\/\/www.livesoccertv.com\/channels\/ctv\/\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">CTV<\/a> and Crave will show selected games.<\/p>\n<p>Canada Group Stage Matches<\/p>\n<p class=\"css-ac37hb evys1bk0\">All times Eastern<\/p>\n<p class=\"css-ac37hb evys1bk0\">June 12: Canada vs. Bosnia and Herzegovina, 3 p.m. at Toronto (TSN1\/3\/4\/CTV\/Crave)<\/p>\n<p class=\"css-ac37hb evys1bk0\">June 18: Canada vs. Qatar, 6 p.m. at Vancouver (TSN1\/3\/4\/5\/CTV\/Crave)<\/p>\n<p class=\"css-ac37hb evys1bk0\">June 24: Switzerland vs. Canada, 3 p.m. at Vancouver (TSN1\/3\/4\/5\/CTV\/Crave)<\/p>\n<p>World Cup Coverage From The Times<\/p>\n<p class=\"css-ac37hb evys1bk0\">Shawna Richer is an editor on the International desk at The Times. She oversees coverage of Canada, as well as global sports, and has been writing and editing sports coverage for more than 25 years. She lives in Toronto.<\/p>\n<p>Trans Canada<\/p>\n<p class=\"css-11haxaj evys1bk0\">In October, Albertans will vote on whether to stay in Canada or hold a referendum to leave. Will it settle the matter or deepen the rift? Matina Stevis-Gridneff, The Times\u2019s Canada bureau chief, <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2026\/06\/01\/world\/canada\/canada-alberta-separation-referendum-vote.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">reported on how the Alberta separatist movement went mainstream<\/a>.<\/p>\n<p class=\"css-11haxaj evys1bk0\">Toronto\u2019s best party, it turns out, was always downstairs. Vjosa Isai reported on <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2026\/05\/31\/world\/canada\/toronto-basement-jams-caribbean-diaspora.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">the return of basement jams<\/a>, a trend popularized decades ago by the city\u2019s Caribbean diaspora.<\/p>\n<p class=\"css-11haxaj evys1bk0\">Prime Minister Mark Carney said the country was failing Jewish Canadians and <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2026\/06\/02\/world\/canada\/carney-antisemitism-toronto-canada.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">announced a new ministerial advisory council<\/a> to combat antisemitism.<\/p>\n<p class=\"css-11haxaj evys1bk0\">Hours before Canada\u2019s trade minister arrived in Washington for trade talks, President Trump posted an article about Canada\u2019s \u201ctechnical recession,\u201d <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2026\/06\/02\/world\/canada\/trump-canada-us-trade-usmca.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">with a familiar comment: \u201c51st State!\u201d<\/a><\/p>\n<p class=\"css-11haxaj evys1bk0\">Raging winds tore through a church party in Montreal, lifting and tossing a bouncy castle that children were playing inside and <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2026\/06\/02\/world\/canada\/bouncy-castle-child-montreal.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">mortally injuring a young girl<\/a>.<\/p>\n<p class=\"css-11haxaj evys1bk0\">Carley Fortune left a hard-won journalism job to give fiction a shot. <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2026\/06\/03\/books\/review\/carley-fortune-our-perfect-storm.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">Five best-sellers later<\/a>, a series based on her debut is about to stream.<\/p>\n<p class=\"css-11haxaj evys1bk0\">Canada, a global hub for artificial intelligence research and home to some pioneers of the technology, <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2026\/06\/04\/world\/canada\/canada-national-ai-strategy.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">announced plans to position itself as a leader among middle powers vying to build sovereign A.I. capability<\/a>.<\/p>\n<p class=\"css-ac37hb evys1bk0\">How are we doing?<br \/>We\u2019re eager to have your thoughts about this newsletter and events in Canada in general. Please send them to <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2026\/06\/06\/world\/canada\/mailto:nytcanada@nytimes.com?%20subject=Canada%20Letter%20Newsletter%20Feedback\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">nytcanada@nytimes.com<\/a>.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Like this email?<br \/>Forward it to your friends, and let them know they can sign up <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/newsletters\/canada-letter?smid=nytemail&amp;smvar=canadaletter&amp;te=1&amp;nl=canada-today&amp;emc=edit_cnda_20190622\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"It does not feel as if the biggest sporting event on the planet is about to get underway&hellip;\n","protected":false},"author":2,"featured_media":719175,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[49,48,23022,260168,44,1671,561,260166,3277,260169,772,31896,260167,260165],"class_list":["post-719174","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-ca","tag-canada","tag-donald-j","tag-international-federation-of-association-football-fifa","tag-news","tag-north-america","tag-soccer","tag-toronto-ontario","tag-trump","tag-tsn-the-sports-network","tag-united-states","tag-united-states-politics-and-government","tag-vancouver-british-columbia","tag-world-cup-2026-soccer"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/719174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=719174"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/719174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/719175"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=719174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=719174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=719174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}