CFL Fantasy<\/a>, the latest free-to-play offering on CFL Game Zone \u2013 the league\u2019s portal for online experiences, products and contests. Launching later this season, theScore Bet will also present the new CFL App, which will include integrated branding, custom promotional integration and odds integration.<\/p>\nANYTIME FITNESS | OFFICIAL FITNESS PARTNER<\/p>\n
The CFL offseason is marked by several significant milestones as prospects prepare to join the professional ranks, with few as important as CFL Combine presented by Anytime Fitness. Fans in Edmonton showed up to take in the event, while online audiences tracked the progress of 82 elite athletes from across the country. Fans will see Anytime Fitness on CFL sidelines throughout the season in hopes of encouraging more Canadians to start their own fitness journeys.<\/p>\n
MANMADE | OFFICIAL BOXER BRIEFS<\/p>\n
The collaboration unites two proudly Canadian brands with a shared focus on performance, passion and showing up every day. To kick off the partnership, MANMADE teamed up with Winnipeg Blue Bombers quarterback Zach Collaros and Hamilton Tiger-Cats kicker Marc Liegghio for a digital campaign that puts performance to the test in a way that only MANMADE can.<\/p>\n
PARTNERS FUELING FANDOM<\/p>\n
No football experience is complete without the food and beverages that go with the big game. Football is the centrepiece, but everything else \u2013 chatting with fellow fans, drinks in-hand, the snack table and the line up at the grill \u2013 makes it a party. ?<\/p>\n
BUD LIGHT | OFFICIAL BEER<\/p>\n
In celebration of the Saskatchewan Roughriders\u2019 victory in the 112th Grey Cup, Bud Light has unveiled a green collectible championship can that is on sale now in Saskatchewan, while supplies last. The country\u2019s largest annual televised concert \u2013 the Bud Light Grey Cup Halftime Show \u2013 will return to electrify fans in the stands and viewers at home during the championship game.<\/p>\n
FORTY CREEK | OFFICIAL WHISKY<\/p>\n
Forty Creek will be featured prominently on virtual field signage during the marquee milestones of the season, including the Stampede Bowl, OK Tire Labour Day Weekend and Mobil Thanksgiving Weekend. Throughout the Grey Cup Playoffs, Forty Creek will be showcased on goalpost wraps, raising an extra glass to cheers touchdown celebrations across the league.<\/p>\n
HIGH NOON | OFFICIAL VODKA AND TEQUILA SELTZER<\/p>\n
Over the course of the season, High Noon will connect with fans online through a social media contest, offering the opportunity to get closer to the game. High Noon will also partner with the 2026 Grey Cup Festival as fans from across Canada and around the world gather in Calgary to celebrate their passion for the CFL.<\/p>\n
KING\u2019S HAWAIIAN | OFFICIAL BREAD<\/p>\n
Available at major retailers from coast to coast, fans will soon see the CFL alongside the signature orange of King\u2019s Hawaiian rolls. Throughout the season, King\u2019s Hawaiian will help fuel excitement all the way through to the Grey Cup championship. Whether crafting sliders on their irresistibly sweet rolls or hosting the ultimate tailgate, King\u2019s Hawaiian and the CFL are the perfect pairing for gameday.<\/p>\n
TWIZZLERS | OFFICIAL LICORICE<\/p>\n
From the first whistle to the last down, Twizzlers will inject fun throughout the season. Wherever the iconic red licorice is sold in Canada, fans will also begin to see promotional materials celebrating the two brands coming together.<\/p>\n","protected":false},"excerpt":{"rendered":"Spring Partner Index highlights 11 partners to watch out for this season TORONTO (June 11, 2026) \u2013 The…\n","protected":false},"author":2,"featured_media":731705,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[437],"tags":[49,48,521,522,520,82],"class_list":["post-731704","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cfl","tag-ca","tag-canada","tag-canadian-football-league","tag-canadianfootballleague","tag-cfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/731704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=731704"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/731704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/731705"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=731704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=731704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=731704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}