{"id":740379,"date":"2026-06-16T11:30:39","date_gmt":"2026-06-16T11:30:39","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/740379\/"},"modified":"2026-06-16T11:30:39","modified_gmt":"2026-06-16T11:30:39","slug":"caa-sports-signs-heavyweight-commercial-deal-with-boxer-anthony-joshua","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/740379\/","title":{"rendered":"CAA Sports Signs Heavyweight Commercial Deal With Boxer Anthony Joshua"},"content":{"rendered":"

\n\tCAA<\/a> Sports is stepping into the commercial ring with two-time heavyweight boxing world champion Anthony Joshua<\/a>.<\/p>\n

\n\tAn exclusive deal, struck in partnership with Joshua\u2019s 258 Group, will see 258 Managing Director Freddie Cunningham become Head of Client Strategy at CAA Sports<\/a> Talent Group.<\/p>\n

\n\tBased out of London, Cunningham will oversee Joshua\u2019s commercial activities, spanning endorsements, speaking, publishing and beyond, working in close collaboration with 258 Group and its family office.<\/p>\n

\n\tCunningham will also support CAA\u2019s athlete business development and strategic growth across the agency\u2019s international roster, reporting into Roman Di Somma, CAA Sports\u2019 Head of International Talent.<\/p>\n

\n\tJoshua joins a roster of CAA Sports clients including Jos\u00e9 Mourinho, Son Heung-min, Liam Lawson, Sky Brown, Cole Palmer, Gary Neville, Laura Woods, Kobbie Mainoo and Robert Lewandowski among others.<\/p>\n

\n\tJoshua, a two-time world heavyweight boxing champion and Olympic gold medallist, last fought in December 2025, when he dismantled Jake Paul in a Netflix fight. Later that month, he was struck with tragedy when a car crash in Nigeria led to the deaths of his close friends, personal trainer Latif Ayodele, and strength coach Sina Ghami. Joshua was injured in the incident, and the driver was later charged with several offenses<\/a>.<\/p>\n

\n\tJoshua turned professional in 2013 and has compiled a professional record of 29\u20134. Still considered one of boxing\u2019s biggest draws, his next bout scheduled for July 25 when he fights unbeaten Albanian fighter Kristian Prenga.<\/p>\n

\n\tOutside the ring, Joshua and his 258 Group have made a series of strategic investments across technology, real estate, content production, health and performance, and the star as struck brand deals with the likes of Under Armour, Audemars Piguet, Hugo Boss, Jaguar Land Rover, DAZN, EA Sports, Meta and Beats by Dre.<\/p>\n

\n\tFollowing the CAA deal, Joshua\u2019s business interests, family office and in ring matters will continue to be overseen by 258, with communications managed by long term partner Soapbox, legal affairs handled by Level and promotional matters by Matchroom Boxing.<\/p>\n","protected":false},"excerpt":{"rendered":"CAA Sports is stepping into the commercial ring with two-time heavyweight boxing world champion Anthony Joshua. An exclusive…\n","protected":false},"author":2,"featured_media":740380,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[447],"tags":[5276,703,49,69782,265785,48,82],"class_list":["post-740379","post","type-post","status-publish","format-standard","has-post-thumbnail","category-boxing","tag-anthony-joshua","tag-boxing","tag-ca","tag-caa","tag-caa-sports","tag-canada","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/740379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=740379"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/740379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/740380"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=740379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=740379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=740379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}