The wordmark cements itself in the physical due to its angular, sculpted form, based on the strategic concept underpinning the new brand, which Nari calls the \u201cTrending Chisel\u201d. Lauren explains: \u201cWe became interested in how culture moves through emphasis, highlights and fragments of conversation, and wanted to translate that behaviour directly into the wordmark and glyph.\u201d The metaphor manifests in a chisel-tip marker, crafting the pressure, contrast and cuts of Threads\u2019 now-distinctive mark. \u201cThose gestures are embedded into the letterforms in a restrained way,\u201d she adds, \u201cso the brand feels human without becoming overly decorative.\u201d<\/p>\n
This approach was similarly reflected in Threads\u2019 @-inspired logo \u2013 the hero glyph that epitomised the brand \u2013 which is constructed on satisfyingly looping lines. \u201cWe were careful not to overuse the existing looping language,\u201d Lauren says, \u201cbecause it\u2019s such a recognisable part of the icon.\u201d Instead, Nari focused on embracing the behaviour of the glyph rather than its specific forms. \u201cThe directional cuts and flowing rhythm subtly echo that conversational flow without becoming too literal that helped the identity feel mature and editorial while remaining recognisable.”<\/p>\n
Now free from the shackles of Instagram Sans, Threads\u2019 wordmark and logo feel much more native to the Meta ecosystem, rather than a by-product of Instagram. \u201cThe bespoke type base gives Threads a more distinct voice and editorial authority,\u201d Lauren ends. By embedding a characteristic behaviour into the brand, the update is emblematic of its fast, continually evolving content and the real-world impact it creates \u2013 feeling both now and then.<\/p>\n","protected":false},"excerpt":{"rendered":"The wordmark cements itself in the physical due to its angular, sculpted form, based on the strategic concept…\n","protected":false},"author":2,"featured_media":740411,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[76,354,355,49,48,356,75],"class_list":["post-740410","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-ca","tag-canada","tag-design","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/740410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=740410"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/740410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/740411"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=740410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=740410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=740410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}