{"id":742097,"date":"2026-06-17T05:37:14","date_gmt":"2026-06-17T05:37:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/742097\/"},"modified":"2026-06-17T05:37:14","modified_gmt":"2026-06-17T05:37:14","slug":"wecook-meals-service-expands-to-winnipeg-winnipeg-free-press","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/742097\/","title":{"rendered":"WeCook meals service expands to Winnipeg \u2013 Winnipeg Free Press"},"content":{"rendered":"

A Montreal-based meal service has added Winnipeg to its delivery route.<\/p>\n

WeCook announced an expansion across Western Canada on Tuesday. The company sells ready-to-eat meals, from small to family portions.<\/p>\n

Demand for instant meals has propelled WeCook\u2019s growth across the country, WeCook\u2019s chief executive said.<\/p>\n

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\u201cPeople are busy, so they\u2019re looking for different solutions,\u201d Michel Gagn\u00e9 said.<\/p>\n

Meals can be made in three minutes. Still, they\u2019re healthy and use all Canadian ingredients, with the exception of some off-season vegetables, Gagn\u00e9 said.<\/p>\n

WeCook dishes advertised for the week of June 14 include buffalo tofu mac n\u2019 cheese, tuna salad and rigatoni.<\/p>\n

Customers pay for meal pack bundles. Regular-size bundles generally average out to $12 per dish before delivery fees and taxes.<\/p>\n

For now, meals will be transported from Montreal \u2014 where they\u2019re produced \u2014 to Winnipeg and other Prairie cities, Gagn\u00e9 said. They\u2019ll be shipped via services such as FedEx.<\/p>\n

WeCook may create a production centre in western or central Canada if there\u2019s demand, Gagn\u00e9 said. The company announced an expansion into Winnipeg, Saskatoon, Regina, Edmonton, Calgary and Vancouver on the same day.<\/p>\n

It delivers more than four million meals annually to Quebec, Ontario and the Maritimes, according to a news release.<\/p>\n

WeCook\u2019s business has grown by more than 1,000 per cent since 2020, the release says.<\/p>\n

\u201cWe all have less and less time,\u201d said Dylan MacKay, a University of Manitoba food and human nutritional sciences professor. \u201cThere\u2019s a business model here.\u201d<\/p>\n

Some Canadians don\u2019t have the skill set or resources to make home-cooked meals, MacKay added. And as home deliveries increase, the infrastructure \u2014 including delivery trucks \u2014 opens the door to meal services, he said.<\/p>\n

\n\t\tWinnipeg Free Press | Newsletter\n\t<\/p>\n

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WeCook differs from businesses such as HelloFresh, whose dishes require more cooking time.<\/p>\n

MacKay cautioned meal service users: \u201cYou can get healthy options and you can get unhealthy options.\u201d<\/p>\n

\u201cYou\u2019re going to want to look for lots of fruits and vegetables in there, and then watching out for the sodium and things like the saturated fat.\u201d<\/p>\n

WeCook launched in 2013. It sells meals on its website, wecookmeals.ca.<\/p>\n

gabrielle.piche@winnipegfreepress.com<\/p>\n

\t\t\t\t\"Gabrielle<\/p>\n

Gabrielle Pich\u00e9
Reporter
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Gabrielle Pich\u00e9 reports on business for the Free Press. She interned at the Free Press and worked for its sister outlet, Canstar Community News, before entering the business beat in 2021. Read more about Gabrielle<\/a>.<\/p>\n

Every piece of reporting Gabrielle produces is reviewed by an editing team before it is posted online or published in print \u2014 part of the Free Press\u2018s tradition, since 1872, of producing reliable independent journalism. Read more about Free Press\u2019s history and mandate<\/a>, and learn how our newsroom operates<\/a>.<\/p>\n

Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber<\/a>.<\/p>\n

Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.<\/p>\n","protected":false},"excerpt":{"rendered":"A Montreal-based meal service has added Winnipeg to its delivery route. WeCook announced an expansion across Western Canada…\n","protected":false},"author":2,"featured_media":742098,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194296],"tags":[49,48,22073],"class_list":["post-742097","post","type-post","status-publish","format-standard","has-post-thumbnail","category-winnipeg","tag-ca","tag-canada","tag-winnipeg"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/742097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=742097"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/742097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/742098"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=742097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=742097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=742097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}