{"id":742389,"date":"2026-06-17T08:46:12","date_gmt":"2026-06-17T08:46:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/742389\/"},"modified":"2026-06-17T08:46:12","modified_gmt":"2026-06-17T08:46:12","slug":"factor-bikes-doubles-down-on-modern-adventures-tour-dream","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/742389\/","title":{"rendered":"Factor Bikes Doubles Down on Modern Adventure’s Tour Dream"},"content":{"rendered":"

Factor Bikes deepens its investment in Modern Adventure as the new American cycling team targets the Tour de France within five years.<\/p>\n

Listen to this articleListen\"Modern<\/p>\n

Factor will step up as co-sponsor at Modern Adventure Pro Cycling. (Photo: Billy Ceusters\/Getty Images)<\/p>\n

Published June 16, 2026 11:53AM<\/p>\n

America\u2019s newest professional cycling team just landed a major boost in its long-shot bid to reach the Tour de France<\/a>.<\/p>\n

Factor Bikes<\/a> will become co-title sponsor of Modern Adventure Pro Cycling<\/a>, throwing fresh support behind the first-year American team\u2019s goal<\/a> of reaching the Tour de France within five years.<\/p>\n

The team will be renamed Modern Adventure Factor Racing, officials confirmed to Velo.<\/p>\n

Financial terms were not disclosed, but co-title sponsorship typically brings both funding and deeper technical support.<\/p>\n

Factor founder Rob Gitelis said he hopes the new deal will help more U.S. riders to break into European racing.<\/p>\n

\u201cI know what it feels like to be a young American rider looking toward Europe and trying to understand how to get there,\u201d said Gitelis, an ex-pro. \u201cThere was no easy pathway then, and it still isn\u2019t easy now.\u201d<\/p>\n

Factor Bikes \u2014 founded in 2007 \u2014 has backed Israel-Premier Tech as well as supports Human Powered Health women\u2019s team.<\/p>\n

In addition to bike and tech support, the deal also folds Factor\u2019s Continental development program into the Modern Adventure structure.<\/p>\n

The announcement arrives just days after Modern Adventure enjoyed the biggest week in its brief history.<\/p>\n

Ben Oliver won two stages<\/a> and the Tour de Wallonie overall in Belgium to give the startup team instant credibility inside the peloton.<\/p>\n

Factor steps up as co-sponsor
\n\"FactorModern Adventure has been racing on Factor Bikes all season. (Photo: Sprint Cycling\/Modern Adventure)<\/p>\n

Factor was already supplying bikes, so stepping up to co-title sponsor marks a much bigger commitment.<\/p>\n

Co-founder George Hincapie<\/a> said the deal is about much more than supplying bikes.<\/p>\n

\u201cIt\u2019s about surrounding the team with people who understand racing, development, equipment, and the long road it takes to reach the Tour de France,\u201d Hincapie said.<\/p>\n

Nobody is booking hotel rooms in Paris just yet.<\/p>\n

The team\u2019s been relying on Hincapie\u2019s reputation and contacts to secure high-profile invites<\/a>, but the Tour de France is an altogether different beast.<\/p>\n

The 18 WorldTour teams get automatic Tour invites. Add the top French squads and leading ProTeams and maybe two or three wildcard spots are left for the entire rest of the peloton.<\/p>\n

Before Modern Adventure can realistically dream about the Tour, it needs better riders, bigger results, more sponsorship dollars, and a lot more UCI<\/a> points.<\/p>\n

Then maybe a Giro or Vuelta wildcard to prove it can survive a grand tour.<\/p>\n

Hincapie has promised to keep a strong American flavor on the roster, and that could help as Tour-owners ASO look for ways to grow the Tour de France\u2019s profile in the United States.<\/p>\n","protected":false},"excerpt":{"rendered":"Factor Bikes deepens its investment in Modern Adventure as the new American cycling team targets the Tour de…\n","protected":false},"author":2,"featured_media":742390,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445],"tags":[168574,49,48,635,62140,82,56902,132937,106840,106841,62850,54267],"class_list":["post-742389","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-audio-true","tag-ca","tag-canada","tag-cycling","tag-parent_category-news","tag-sports","tag-tag-american-racing","tag-tag-factor-bikes","tag-tag-george-hincapie","tag-tag-modern-adventure-pro-cycling","tag-tag-tour-de-france","tag-type-article"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/742389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=742389"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/742389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/742390"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=742389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=742389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=742389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}