{"id":742919,"date":"2026-06-17T14:40:09","date_gmt":"2026-06-17T14:40:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/742919\/"},"modified":"2026-06-17T14:40:09","modified_gmt":"2026-06-17T14:40:09","slug":"snap-unveils-2195-ar-glasses-as-stock-falls-nearly-30","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/742919\/","title":{"rendered":"Snap Unveils $2,195 AR Glasses as Stock Falls Nearly 30%"},"content":{"rendered":"\n

This article first appeared on GuruFocus<\/a>.<\/p>\n

Snap (NYSE:SNAP<\/a>) has introduced<\/a> Specs, a $2,195 pair of augmented reality glasses that could become one of the company’s most important hardware bets. Unveiled at the AWE mixed-reality conference in Long Beach, California, the thick-rimmed glasses are expected to go on sale this fall and come with lenses that can automatically shift between clear and tinted states depending on lighting conditions.<\/p>\n

CEO Evan Spiegel described Specs as a really big long-term opportunity and called them the computer of the future, positioning the product as a possible leap forward for Snap’s augmented reality ambitions. The launch comes during a turbulent period for the Snapchat operator, after the company cut 16% of its workforce, activist investor Irenic Capital Management took a stake, and Snap’s stock fell nearly 30% this year.<\/p>\n

Specs are designed to run apps, games, notifications, turn-by-turn directions, contextual AI voice assistance, and third-party AR software through transparent lenses. The glasses offer four hours of battery life, a charging case that can recharge them as many as four times, a 51-degree field of view, up to 16 million colors, hand tracking, two Qualcomm processors, two size options, and prescription lens compatibility, while investor attention could now shift to whether early adopters, developers, and enterprise customers are willing to pay for Snap’s latest AR push.<\/p>\n","protected":false},"excerpt":{"rendered":"This article first appeared on GuruFocus. Snap (NYSE:SNAP) has introduced Specs, a $2,195 pair of augmented reality glasses…\n","protected":false},"author":2,"featured_media":152009,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[78239,49,48,151882,13389,9255,20789,61],"class_list":["post-742919","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-augmented-reality-glasses","tag-ca","tag-canada","tag-evan-spiegel","tag-gurufocus","tag-snap","tag-specs","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/742919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=742919"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/742919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/152009"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=742919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=742919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=742919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}