{"id":743653,"date":"2026-06-17T22:42:14","date_gmt":"2026-06-17T22:42:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/743653\/"},"modified":"2026-06-17T22:42:14","modified_gmt":"2026-06-17T22:42:14","slug":"newedge-advisors-gives-field-teams-direct-ai-access-to-claude","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/743653\/","title":{"rendered":"NewEdge Advisors Gives Field Teams Direct AI Access to Claude"},"content":{"rendered":"

Tris Millard, a partner with Gulf Point Advisors, is using Anthropic\u2019s Claude in a variety of ways.<\/p>\n

\u201cFirst and foremost, it is helping with research reports,\u201d he said of how he and his investment team use the technology, which has been available to them for about a month and a half.<\/p>\n

\u201cWhen we get a big macro update report from a Goldman or JPMorgan\u2014in the past we would usually skim those or put them on ice until we were talking about changes [with clients]\u2014now we are able to feed those into Claude,\u201d said Millard, noting that in his opinion, the AI performs the sort of analysis his team does better than Google Gemini or OpenAI\u2019s ChatGPT, both of which he has also used.<\/p>\n

In what is likely to be a growing trend among big advisory firms, including RIAs, aggregators and other wealth management firms, the large RIA NewEdge Advisors, of which Gulf Point Advisors is a partner team, is both using Anthropic\u2019s Claude at the enterprise level, and providing tools built with it to the advisors on its member teams.<\/p>\n

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According to Gulf Point\u2019s Millard, Anthropic\u2019s Claude has a memory feature that allows the AI to retain the models his team has built and how they are invested and then quickly zeros in on suggestions from a given report that most relate to those models or portfolios.<\/p>\n

\u201cIt is a way to filter all the information that we get from various asset managers and immediately turn it into something that is useful to us,\u201d said Millard.<\/p>\n

NewEdge Advisors, along with NewEdge Wealth and NewEdge Securities, form the NewEdge Capital Group, which, as of March 31, 2026, services more than $100 billion in client assets.<\/p>\n

The group has more than 450 advisors and affiliated representatives across the three units and a team of more than 325 back office, technology and marketing support personnel.\u00a0<\/p>\n

And the overall group\u2019s structure was designed to share costs, infrastructure and resources across its units.<\/p>\n

Alex Goss, the founder and longtime CEO of NewEdge Advisors, said that his leadership team had asked itself months ago: \u2018How do we get the real power and potential efficiency of AI out to the advisors?\u2019<\/p>\n

\u201cWhat we\u2019ve done is different, and we think we are the first to market with it,\u201d he said of providing the firm\u2019s advisors in the field a system of tools directly from one of the major AI LLM providers in the form of tools built with Anthropic\u2019s Claude.<\/p>\n

Advisors can upload client data and perform portfolio analysis, prospecting analysis and meeting prep, he said, referring to the tools at present, which were built in-house by NewEdge\u2019s development teams.<\/p>\n

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\u201cBut the beautiful thing about these tools is the things happening at the user level, as a lot of those things were best practices or tools someone had created, but our advisors are the innovators who have their own DBA level of Claude access,\u201d said Goss.<\/p>\n

He added a lot of time was spent ensuring data security, guardrails, compliance and best practices were in place prior to providing the group\u2019s advisors the ability to use the technology in a fairly open-ended way.<\/p>\n

That is not to say that advisors have access to code their own applications or create agents.<\/p>\n

\u201cI will say the thing we are preventing our advisors from doing is agentic, preventing them from building agents that can perform autonomously; there is always a human in the middle,\u201d said Goss.<\/p>\n

Costs are split between NewEdge\u2019s corporate side, which uses enterprise licenses purchased in tokens, and the end advisors, who purchase their own licenses that best fit their needs.<\/p>\n

For his part, Millard at Gulf Point said his team is using monthly pricing with Anthropic for now.<\/p>\n

\u201cFor now, seven of us share a monthly package,\u201d he said, noting that within this several members use the lowest-cost tier, which is about $25 per month per user, while several others, including himself, who use Claude more often and for more heavy computing purposes (like the report analysis), use a tier that costs around $125 per month.<\/p>\n

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\u201cNow that I\u2019ve lived with it, it would be very difficult to live without it, given the quality of the output, which really far exceeds my expectations,\u201d he said.<\/p>\n

\u201cThe worst experience I\u2019ve had with it so far is that it was wrong on occasion, but you tell it that, and it will correct it,\u201d said Millard.<\/p>\n

\u201cYou can\u2019t just drop everything in there and think it is 100% accurate, but then you would have to do that with a junior analyst doing the same work, too,\u201d he said of monitoring and checking the work of the AI for consistency and errors.\u00a0<\/p>\n

To be sure, while NewEdge may be on the bleeding edge in providing Anthropic\u2019s Claude directly to advisors, other big financial services firms in the wealth space have signed on to it or other of the major LLM providers.<\/p>\n

For example, LPL announced i<\/a>n February that it had expanded an ongoing relationship with Anthropic to work on AI-related integrations, and in April, alternative investment platform iCapital announced it was working with Anthropic<\/a> for the next phase of its artificial intelligence strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"Tris Millard, a partner with Gulf Point Advisors, is using Anthropic\u2019s Claude in a variety of ways. \u201cFirst…\n","protected":false},"author":2,"featured_media":743654,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[45,49,48,133,131,132],"class_list":["post-743653","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-business","tag-ca","tag-canada","tag-finance","tag-personal-finance","tag-personalfinance"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/743653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=743653"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/743653\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/743654"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=743653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=743653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=743653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}