{"id":743997,"date":"2026-06-18T02:11:12","date_gmt":"2026-06-18T02:11:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/743997\/"},"modified":"2026-06-18T02:11:12","modified_gmt":"2026-06-18T02:11:12","slug":"the-ambition-to-reach-the-tour-de-france-within-five-years-is-bold-but-it-has-to-be-modern-adventure-reveals-new-identity-for-2027-in-expanded-factor-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/743997\/","title":{"rendered":"“The ambition to reach the Tour de France within five years is bold, but it has to be”: Modern Adventure reveals new identity for 2027 in expanded Factor partnership"},"content":{"rendered":"

<\/p>\n

As part of the expansion, Factor Racing, the manufacturer’s UCI Continental development team, will be integrated into the broader Modern Adventure Factor Racing structure. Team officials believe the move will create a clearer development pathway for young riders, particularly American talent seeking opportunities in Europe.<\/p>\n

The organisation said the new structure will connect the development squad with the professional team and provide emerging riders with a more defined route to the highest levels of the sport.<\/p>\n

Strong start provides momentumFounded by former professional rider George Hincapie<\/a> at the end of 2025<\/a>, the team has already enjoyed a promising debut season at ProTeam level. The squad has collected five victories so far, including two stage wins at the Tour de Wallonie through New Zealand rider Ben Oliver<\/a>, who also secured the overall classification. Stefan de Bod secured the South African national championships – time trial back in February, while Samuel Fl\u00f3rez won the queen stage of Tour of the Gila.<\/p>\n

Modern Adventure has also gained experience in several major European classics, competing from Kuurne-Brussels-Kuurne through to Paris-Roubaix.<\/p>\n

\u201cI know what it feels like to be a young American rider looking toward Europe and trying to understand how to get there,\u201d said <\/a>CEO and founder of Factor Bikes Rob Gitelis, who raced in Europe during the 1980s. \u201cThere was no easy pathway then, and it still isn\u2019t easy now.\u201d\"Ben<\/p>\n

Ben Oliver won stage 2 and 5 of Tour de Wallonie\u00a0<\/p>\n

Building toward the Tour de France<\/p>\n

The team’s leadership views the new partnership as a crucial step in its long-term ambitions. \u201cThe ambition to reach the Tour de France within five years is bold, but it has to be,\u201d Gitelis said. \u201cFactor wants to be part of that because we believe in the mission, and because we can contribute more than equipment.\u201d<\/p>\n

Beyond sponsorship, Factor hopes to use the partnership to create a closer connection between product development and elite competition, similar to arrangements seen at other manufacturer-backed teams. Hincapie believes the collaboration extends far beyond bicycles.<\/p>\n

\u201cRob and Factor understand what we are trying to build,\u201d he said. \u201cThis is not just about putting great bikes under our riders, although that matters at this level. It is about surrounding the team with people who understand racing, development, equipment, and the long road it takes to reach the Tour de France.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" As part of the expansion, Factor Racing, the manufacturer’s UCI Continental development team, will be integrated into…\n","protected":false},"author":2,"featured_media":488685,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445],"tags":[49,48,635,128736,128737,82,636],"class_list":["post-743997","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-ca","tag-canada","tag-cycling","tag-george-hincapie","tag-modern-adventure-pro-cycling","tag-sports","tag-tour-de-france"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/743997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=743997"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/743997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/488685"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=743997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=743997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=743997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}