\u00a0<\/p>\n
\u201cAt an event like\u00a0The\u00a0JUNOS, you\u2019re competing with constant movement and stimulation,\u201d said\u00a0Chandra\u00a0Colbear, Sr Director of Marketing, Revlon. \u201cWe needed something that would immediately capture attention and pull people into our\u00a0space,\u00a0and the Samsung Spatial display gave us exactly that edge.\u201d\u00a0<\/p>\n
\u00a0<\/p>\n
The opportunity to incorporate Spatial technology was first\u00a0identified\u00a0by ICON, a long-standing partner to Revlon across both its Visual (static graphics) and Media (digital signage) divisions. As part of its ongoing commitment to bringing\u00a0new ideas\u00a0and technologies to clients, ICON regularly attends major global trade shows focused on display innovation.\u00a0\u201cThe Samsung Spatial Display\u00a0immediately stood out from anything else we were seeing in the market,\u201d said\u00a0PJ Lee, Vice-President,\u00a0Business Solutions,\u00a0ICON\u00a0Media. \u201cWe knew right away that it was something different\u00a0\u2013\u00a0and that our clients would see it that way too.\u201d\u00a0<\/p>\n
\u00a0<\/p>\n
ICON introduced the concept to Revlon through\u00a0an initial\u00a0presentation, which generated strong interest. That interest quickly translated into action when the Revlon team experienced the technology firsthand at the Samsung Retail Summit.\u00a0<\/p>\n
\u00a0<\/p>\n
\u201cSeeing it in person changed everything,\u201d\u00a0PJ Lee,\u00a0ICON\u00a0Media\u00a0added. \u201cYou could tell the team already had ideas forming around how to use it.\u201d\u00a0<\/p>\n
\u00a0<\/p>\n
From there, the teams worked closely together to bring the concept to life, identifying\u00a0the 2026 JUNO\u00a0Awards ceremony\u00a0as the ideal moment to deploy the technology in a high-impact, consumer-facing environment,\u00a0positioning Revlon among\u00a0one of\u00a0the first brands to leverage Samsung\u2019s Spatial display in this way.\u00a0<\/p>\n
\u00a0<\/p>\n
\u201cThe moment we saw the display in action, it changed how we thought about the experience,\u201d said\u00a0PJ Lee, ICON\u00a0Media. \u201cIt wasn\u2019t just about showing content,\u00a0it was about creating depth, movement and a visual moment that people are naturally drawn toward.\u201d\u00a0<\/p>\n
\u00a0<\/p>\n
![\"\"](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/06\/Image-5-fallback-318x563.png\")
<\/p>\n
\u00a0<\/p>\n
At the centre\u00a0of the activation was Samsung\u2019s 85\u201d Spatial display, a next-generation signage solution designed to deliver lifelike 3D visuals without the need for glasses. By creating a sense of depth and realism, the display enabled Revlon to present its content in a way that felt dynamic,\u00a0immersive\u00a0and highly engaging.\u00a0<\/p>\n
\u00a0<\/p>\n
\u201cSamsung\u2019s Spatial technology is redefining how brands connect with audiences in physical spaces,\u201d said\u00a0James Arndt,\u00a0Head of Display Solutions,\u00a0Samsung\u00a0Electronics\u00a0Canada. \u201cBy delivering a glasses-free 3D experience, we\u2019re helping brands like Revlon create more impactful, memorable interactions that stand out in even the busiest environments.\u201d\u00a0<\/p>\n
\u00a0<\/p>\n
At\u00a0the 2026 JUNO Awards\u00a0ceremony, the effect was immediate. The Spatial display became a focal point of the activation, drawing attendees in with visuals that appeared to extend beyond the screen. What might typically be a passive viewing experience instead sparked curiosity and interaction, encouraging guests to stop, engage and explore the space.\u00a0<\/p>\n
\u00a0<\/p>\n
The activation was further amplified through influencer engagement and social content, extending its reach beyond the physical environment and into digital channels.\u00a0<\/p>\n
\u00a0<\/p>\n
\u201cWe saw people stopping, looking twice, and then coming into the space to understand what they were seeing,\u201d added\u00a0Chandra\u00a0Colbear, Sr Director of Marketing, Revlon. \u201cCreating a positive moment to interact with our products in a new way\u00a0is exactly what we were aiming for.\u201d\u00a0<\/p>\n
\u00a0<\/p>\n
The success of the activation was driven by close collaboration between all three partners. Revlon brought\u00a0a clear vision\u00a0for brand impact, Samsung delivered breakthrough display innovation, and ICON helped bridge strategy and execution\u00a0\u2013\u00a0ensuring the technology was seamlessly integrated into the overall experience.\u00a0<\/p>\n
\u00a0<\/p>\n
Revlon\u2019s JUNO\u00a0Awards ceremony\u00a0activation highlights how innovative display technologies like Samsung\u2019s Spatial display can transform brand experiences \u2013 helping organizations cut through the noise, drive\u00a0engagement\u00a0and create memorable moments that resonate with audiences long after the event ends.<\/p>\n