{"id":747123,"date":"2026-06-19T11:27:28","date_gmt":"2026-06-19T11:27:28","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/747123\/"},"modified":"2026-06-19T11:27:28","modified_gmt":"2026-06-19T11:27:28","slug":"heres-how-much-the-apple-iphone-18-pro-could-cost-due-to-memory-price-hike","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/747123\/","title":{"rendered":"Here&#8217;s how much the Apple iPhone 18 Pro could cost due to memory price hike"},"content":{"rendered":"<p>Apple CEO Tim Cook recently said that the company <a href=\"https:\/\/www.gsmarena.com\/apple_reportedly_considering_price_hikes_as_memory_prices_surge-news-73328.php\" rel=\"nofollow noopener\" target=\"_blank\">could raise the prices<\/a> of some of its products due to the ongoing memory shortage, which has led to higher memory prices. While Apple hasn&#8217;t revealed how much its products will cost, a new report by The Wall Street Journal and research firm TechInsights estimates the price of the upcoming iPhone 18 Pro.<\/p>\n<p>According to TechInsights&#8217; estimates, the <a href=\"https:\/\/www.gsmarena.com\/apple_iphone_17_pro-14049.php\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 17 Pro<\/a> with 12GB DRAM cost Apple $39 last year. The same amount of RAM on the base model of the upcoming iPhone 18 Pro, expected to have 256GB storage onboard, could cost Apple $145. The 256GB storage, which previously cost Apple $13, could now cost around $51.<\/p>\n<p>Producing the base model of iPhone 17 Pro reportedly cost Apple around $582, but the iPhone 18 Pro is estimated to cost $726.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"inline-image\" width=\"1200\" height=\"799\" alt=\"Apple iPhone 17 Pro\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/06\/1781868448_352_gsmarena_001.jpg\"\/><br \/>\nApple iPhone 17 Pro<\/p>\n<p>TechInsights&#8217; research suggests Apple had a 47% profit margin on the base iPhone 17 Pro with 256GB of storage, priced at $1,099 in the US. If Apple maintains the same profit margin on the iPhone 18 Pro, it would have to charge $1,371 for the smartphone. However, after standard pricing adjustments, the base iPhone 18 Pro could cost $1,299, yielding a 44% gross profit.<\/p>\n<p>Apple iPhone 17 Pro<\/p>\n<p>That&#8217;s not all, though. Rumors claim the iPhone 18 Pro will use a new camera system featuring a variable-aperture lens, which could cost Apple at least 50% more than the current system. So factoring that in, the base iPhone 18 Pro could be priced around $1,399.<\/p>\n<p>Apple iPhone 17 Pro Max<\/p>\n<p>Needless to say, this also means that the iPhone 18 Pro Max would cost more than the <a href=\"https:\/\/www.gsmarena.com\/apple_iphone_17_pro_max-13964.php\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 17 Pro Max<\/a>, having a starting price of $1,199.<\/p>\n<p class=\"article-source\"><a href=\"https:\/\/www.wsj.com\/tech\/personal-tech\/apple-iphone-price-increase-e846d737\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Apple CEO Tim Cook recently said that the company could raise the prices of some of its products&hellip;\n","protected":false},"author":2,"featured_media":747124,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[49,48,190,61],"class_list":["post-747123","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-ca","tag-canada","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/747123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=747123"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/747123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/747124"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=747123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=747123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=747123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}