{"id":747967,"date":"2026-06-19T20:10:13","date_gmt":"2026-06-19T20:10:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/747967\/"},"modified":"2026-06-19T20:10:13","modified_gmt":"2026-06-19T20:10:13","slug":"american-express-just-signed-a-multiyear-payments-deal-with-the-nfl-heres-the-bigger-play","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/747967\/","title":{"rendered":"American Express Just Signed a Multiyear Payments Deal With the NFL. Here&#8217;s the Bigger Play."},"content":{"rendered":"<p>Key Points<\/p>\n<p>American Express card members will receive access to NFL experiences and tickets, among other perks.<\/p>\n<p>Growing the base of cardholders and their spending volume is key to the company\u2019s success.<\/p>\n<p>At a price-to-earnings ratio of just over 21, American Express isn\u2019t an expensive stock.<\/p>\n<p>American Express(NYSE: AXP) is a leader in financial services and payments. Its success has delivered market-beating returns for investors. Shares have produced a total return of 114% in the past five years (as of June 16).<\/p>\n<p>The company recently made headlines with a deal aimed at bolstering its reach within the world of sports. American Express signed a new multiyear global payments partnership with the <a href=\"https:\/\/www.fool.com\/investing\/how-to-invest\/stocks\/how-to-invest-in-nfl-stock\/?utm_source=globeandmail&amp;utm_medium=feed&amp;utm_campaign=article&amp;referring_guid=2ad69404-dcfa-4c0b-b473-6f5bd530444a\" target=\"_blank\" rel=\"noopener nofollow\">National Football League<\/a> (NFL), set to start with the commencement of the 2026 season this fall.<\/p>\n<p>Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now, when you join Stock Advisor. <a href=\"https:\/\/api.fool.com\/infotron\/infotrack\/click?apikey=35527423-a535-4519-a07f-20014582e03e&amp;impression=d67497d0-068f-49aa-92b4-4e34d4aefd44&amp;url=https%3A%2F%2Fwww.fool.com%2Fmms%2Fmark%2Fe-sa-bbn-bn%3Faid%3D8867%26source%3Disaeditxt0001159%26ftm_cam%3Dsa-bbn-evergreen%26ftm_veh%3Dtop_incontent_pitch_feed_partner%26ftm_pit%3D18402&amp;utm_source=globeandmail&amp;utm_medium=feed&amp;utm_campaign=article&amp;referring_guid=2ad69404-dcfa-4c0b-b473-6f5bd530444a\" rel=\"noopener nofollow\" target=\"_blank\">See the stocks \u00bb<\/a><\/p>\n<p>With this move, it&#8217;s clear what American Express&#8217;s strategic priority continues to be.<\/p>\n<p><img decoding=\"async\" fetchpriority=\"high\" alt=\"American Express logo on white and blue background.\" src=\"https:\/\/barchart-news-media-prod.aws.barchart.com\/FC\/b2c5b942849632bdb84eeb5d864d2dc0\/%3Furl%3Dhttps%253a%252f%252fg.foolcdn.com%252feditorial%252fimages%252f871822%252famerican-express-logo-on-white-and-blue-background_the-motley-fool.png%26amp%3Bw%3D700\"\/><\/p>\n<p class=\"caption\">Image source: The Motley Fool.<\/p>\n<p>It&#8217;s a touchdown<\/p>\n<p>American Express is no stranger when it comes to sports. The business says that it has a &#8220;portfolio that spans more than fifty premier sports leagues, teams, venues, and marquee events around the world.&#8221; <\/p>\n<p>Understanding its customer base&#8217;s interests, American Express continues to lean in. &#8220;Nearly 80% of surveyed U.S. American Express Consumer Card Members say they are sports fans,&#8221; the press release reads, based on a survey from January 2026.<\/p>\n<p>The NFL deal unlocks new opportunities for card members. These American Express customers will have access to unique experiences, ticket releases, and other perks. There is a focus outside the U.S., too. American Express will offer presale tickets to the NFL&#8217;s international games. <\/p>\n<p>The overarching goal is clear<\/p>\n<p>Arguably, the most critical factor supporting this company&#8217;s success is its brand strength. American Express, which positions itself as a premium player in the industry, attracts an affluent customer base. These people find tremendous value in the benefits and rewards that are offered. Partnerships are a major contributing factor. <\/p>\n<p>And American Express wants to provide more value to these card members. A partnership with one of the world&#8217;s most popular sports leagues plays to that. This can support <a href=\"https:\/\/www.fool.com\/investing\/2026\/06\/04\/american-express-card-spending-grow-fastest-pace\/?utm_source=globeandmail&amp;utm_medium=feed&amp;utm_campaign=article&amp;referring_guid=2ad69404-dcfa-4c0b-b473-6f5bd530444a\" target=\"_blank\" rel=\"noopener nofollow\">higher spending activity<\/a>, further boosting the American Express brand in the process.<\/p>\n<p>This tie-up with the NFL aims to attract new card members, a move that is critical to the company&#8217;s growth. There were 153.9 million cards in force as of March 31, up 4% year over year.<\/p>\n<p>The NFL partnership is the latest example of how American Express leverages its premium market position to score big deals that might not be available to its rivals. It&#8217;s a stamp of approval for the company, as there were 18.7 million viewers per game last NFL season. And on average, the 32 NFL teams have a market value of $7.1 billion, up 25% annually. <\/p>\n<p>All of this justifies the stock&#8217;s current valuation, with American Express shares trading at a reasonable price-to-earnings ratio of 21.3.<\/p>\n<p>Should you buy stock in American Express right now?<\/p>\n<p>Before you buy stock in American Express, consider this:<\/p>\n<p>The Motley Fool Stock Advisor analyst team just identified what they believe are the <a href=\"https:\/\/api.fool.com\/infotron\/infotrack\/click?apikey=35527423-a535-4519-a07f-20014582e03e&amp;impression=d1298288-bdf9-4e08-95b0-9bba2cc55216&amp;url=https%3A%2F%2Fwww.fool.com%2Fmms%2Fmark%2Fe-sa-bbn-dyn-headline%3Faid%3D11234%26source%3Disaeditxt0001178%26company%3DAmerican%2520Express%26ftm_cam%3Dsa-bbn-evergreen%26ftm_veh%3Darticle_pitch_feed_partners%26ftm_pit%3D18725&amp;utm_source=globeandmail&amp;utm_medium=feed&amp;utm_campaign=article&amp;referring_guid=2ad69404-dcfa-4c0b-b473-6f5bd530444a\" rel=\"noopener nofollow\" target=\"_blank\">10 best stocks<\/a> for investors to buy now\u2026 and American Express wasn\u2019t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.<\/p>\n<p>Consider when Netflix made this list on December 17, 2004&#8230; if you invested $1,000 at the time of our recommendation, you\u2019d have $417,305!* Or when Nvidia made this list on April 15, 2005&#8230; if you invested $1,000 at the time of our recommendation, you\u2019d have $1,293,148!*<\/p>\n<p>Now, it\u2019s worth noting Stock Advisor\u2019s total average return is 936% \u2014 a market-crushing outperformance compared to 207% for the S&amp;P 500. Don&#8217;t miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.<\/p>\n<p><a class=\"ticker_pitch\" href=\"https:\/\/api.fool.com\/infotron\/infotrack\/click?apikey=35527423-a535-4519-a07f-20014582e03e&amp;impression=d1298288-bdf9-4e08-95b0-9bba2cc55216&amp;url=https%3A%2F%2Fwww.fool.com%2Fmms%2Fmark%2Fe-sa-bbn-dyn-headline%3Faid%3D11234%26source%3Disaeditxt0001178%26company%3DAmerican%2520Express%26ftm_cam%3Dsa-bbn-evergreen%26ftm_pit%3D18725%26ftm_veh%3Darticle_pitch_feed_partners%26company%3DAmerican%2520Express&amp;utm_source=globeandmail&amp;utm_medium=feed&amp;utm_campaign=article&amp;referring_guid=2ad69404-dcfa-4c0b-b473-6f5bd530444a\" rel=\"noopener nofollow\" target=\"_blank\">See the 10 stocks \u00bb<\/a><\/p>\n<p class=\"disclaimer\" style=\"font-size: 0.65rem; color: #767676; margin-top: 5px; text-align: left;\">*Stock Advisor returns as of June 19, 2026. <\/p>\n<p>American Express is an advertising partner of Motley Fool Money. <a href=\"https:\/\/www.fool.com\/author\/20294\/\" target=\"_blank\" rel=\"noopener nofollow\">Neil Patel<\/a> has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends American Express. The Motley Fool has a <a href=\"https:\/\/www.fool.com\/legal\/fool-disclosure-policy\/\" target=\"_blank\" rel=\"noopener nofollow\">disclosure policy<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" style=\"display:none;\" referrerpolicy=\"unsafe-url\" src=\"https:\/\/barchart-news-media-prod.aws.barchart.com\/FC\/b2c5b942849632bdb84eeb5d864d2dc0\/pixel%3Fslug%3Dmotleyfoolgm-2026-6-19-american-express-just-signed-a-multiyear-payments-deal-with-the-nfl-heres-the-bigger-play\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"Key Points American Express card members will receive access to NFL experiences and tickets, among other perks. Growing&hellip;\n","protected":false},"author":2,"featured_media":747968,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[436],"tags":[45553,45554,49,48,2640,2637,2636,2639,2638,2641,514,82,1837],"class_list":["post-747967","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-american-express-company","tag-axp","tag-ca","tag-canada","tag-futures","tag-index-market-quote","tag-index-market-quotes","tag-index-market-symbol","tag-index-market-symbols","tag-indices","tag-nfl","tag-sports","tag-the-globe-and-mail"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/747967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=747967"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/747967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/747968"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=747967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=747967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=747967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}