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On the list of countries with smart news media policies, Canada is right up there at the top.<\/p>\n
For many years, I was CEO of JP\/Politiken Media Group, one of the largest media companies in the Nordics. As the employer of 3,000 people, I had a responsibility to ensure the long-term sustainability of the Danish news media ecosystem. Now, as CEO of WAN-IFRA (World Association of News Publishers), that responsibility is global, and it is one I take very seriously.<\/p>\n
As I look around the world at countries with smart news media policies, Canada is right up there at the top of the list.<\/p>\n
Your Canadian journalism labour tax credit rewards news organizations that invest in their newsrooms. That kind of support is highly targeted and effective. Maintaining it at the current rate of 35 per cent will help ensure that Canadian newsroom employment remains stable, and hopefully grows.<\/p>\n
The Online News Act, which is modelled on Australia\u2019s News Media Bargaining Code, is seeing $100 million flowing annually from Google to news businesses. We hope that Meta, following Google, will find a path to provide fair monetary compensation to news businesses and that Canadian news will return to Meta\u2019s platforms.<\/p>\n
The Local Journalism Initiative is putting more reporting boots on the ground across Canada \u2014 something that is important given your expansive geography. The Province of Ontario\u2019s decision to set aside 25 per cent of its advertising budget for news media is another policy that is inspiring to the rest of the world, and it comes at no additional cost to the provincial treasury.<\/p>\n
In short, as I look at what policies countries around the world are adopting to sustain news media, Canada is doing a great many things right.<\/p>\n
There is little doubt that AI represents the next major technological revolution. In many respects, it has the potential to strengthen newsrooms\u2019 ability to serve audiences with reliable information. Efficiency gains, in particular, can free up valuable time and resources, allowing journalists to focus more on original reporting rather than internal processes.<\/p>\n
At the same time, AI platforms present the news media with significant challenges. As these technologies become increasingly important intermediaries between publishers and audiences, they raise concerns about the sustainability of journalism, the distribution of news content and the economic foundations that support independent reporting.<\/p>\n
Recently, WAN-IFRA hosted its annual World News Media Congress. One of the highlights was the keynote address by A.G. Sulzberger, the chairman and publisher of the New York Times.<\/p>\n
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