{"id":773092,"date":"2026-07-01T10:26:15","date_gmt":"2026-07-01T10:26:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/773092\/"},"modified":"2026-07-01T10:26:15","modified_gmt":"2026-07-01T10:26:15","slug":"canadas-historic-world-cup-run-helps-prolong-vancouver-restaurants-business-boost-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/773092\/","title":{"rendered":"Canada’s historic World Cup run helps prolong Vancouver restaurants’ business boost"},"content":{"rendered":"

VANCOUVER \u2014 The head of B.C.\u2019s Restaurant and Foodservices Association says Canada\u2019s historic run in the World Cup has led to a boom for many Vancouver businesses, as the team\u2019s journey into the round of 16 extends their tournament by at least six more days.<\/p>\n

Ian Tostenson says when any World Cup match is being played, bars, pubs and restaurants in the city are seeing more patrons and an uptick in sales.<\/p>\n

He compared it to a car \u201cspeeding down a highway\u201d and when Canada is on the pitch, it moves at \u201cwarp speed.\u201d<\/p>\n

The Canadian team has had a historic run in this World Cup, defeating South Africa 1-0 in Los Angeles on Sunday and moving to the round of 16 when it faces Morocco in Houston this Saturday.<\/p>\n

Tostenson says he thinks Saturday\u2019s match will be \u201cthe ultimate,\u201d noting most bars and restaurants in the city that are planning to stream the game are opening for business around 9 a.m. ahead of the 10 a.m. kickoff.<\/p>\n

Jane Talbot, CEO of the Downtown Business Improvement Association, says the atmosphere in Vancouver\u2019s downtown core has been \u201cincredibly positive,\u201d and that \u201cCanada\u2019s run has only added to that momentum.\u201d<\/p>\n

\u201cThe days that Canada plays, whether they\u2019re in town or they\u2019re somewhere else, it is electric down there,\u201d she says.<\/p>\n

Talbot says her team is responsible for the Granville Street pedestrian zone, which spans five blocks.<\/p>\n

She says the bars, pubs, clubs and restaurants are all doing very well but noted that every business has a different experience.<\/p>\n

\u201cOur pubs are really busy, our restaurants are really busy, our clubs are super busy, you know, record-breaking sales,\u201d she says.<\/p>\n

\u201cBut not every business is having that same level of success.\u201d<\/p>\n

Talbot says the silver lining is that all businesses along the strip are seeing increased foot traffic, \u201cwhich is great because if they come in and they experience the store once and they like it, they\u2019re likely to come back.\u201d<\/p>\n

As the tournament progresses, now in the knockout rounds, there are fewer games being played each day. Talbot says it is only natural that will slow business slightly.<\/p>\n

\u201cI don\u2019t think anybody expects the level of crowds that we\u2019ve had for the first two weeks to continue right through the end, but I do think we all expect it to remain a fun, vibrant, exciting place,\u201d she says.<\/p>\n

This report by The Canadian Press was first published July 1, 2026.<\/p>\n

Brieanna Charlebois, The Canadian Press<\/p>\n

\t\tKeep it Factual<\/p>\n

Add CityNews Halifax as a trusted source on Google to see more local stories from us.<\/p>\n

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