<\/a><\/p>\n Related<\/p>\n \t\t I never expected to feel like this<\/p>\n Swatch has sued Samsung?<\/p>\n What\u2019s going on with the two companies?<\/p>\n Here\u2019s what\u2019s going on with Swatch and Samsung. Swatch seeks $170 million in damages from Samsung, according to court documents filed in the UK and seen by the Financial Times<\/a>. <\/p>\n It\u2019s not over the Galaxy Watch 8 or a specific device, but about watch face apps available in Samsung\u2019s Galaxy Store, which included replicas of the Swatch Group\u2019s dial designs. <\/p>\n Samsung has already been found guilty of infringing on Swatch\u2019s trademarks, as the lawsuit has been going on for seven years now. <\/p>\n Samsung was found liable in 2022, after the lawsuit was brought about in 2019, but delays have meant the courts are only now assessing the damages. <\/p>\n There were 26 apps in the lawsuit, all created by third-party developers and long since removed, that were apparently downloaded at least 160,000 times when they were available.<\/p>\n Swatch noted the dials were direct copies of its own, right down to subdial positioning and use of logos. The Swatch Group owns not only the Swatch name, but also brands including Omega, Tissot, Longines, and Hamilton. <\/p>\n It\u2019s all about the money<\/p>\n Or is it? <\/p>\n There\u2019s a lot to unpack (if you\u2019ll forgive the Samsung-related pun) here. Samsung has called the $170 million figure \u201cabsurd\u201d and has said the total revenue from the watch face apps<\/a> in question was around $1,000, and Samsung\u2019s own commission was $300. <\/p>\n It has also removed all the apps. However, if the courts do hit Samsung with damages even close to the figure demanded by Swatch, it may have a wider impact on the industry. <\/p>\n Not only will it open the door to other lawsuits between the two companies elsewhere in the world, but it may also force other app store operators to take intellectual property and digital copyright around third-party watch face apps even more seriously. <\/p>\n However, none of this is why I hope this lawsuit will be a wake-up call for Samsung. <\/p>\n Samsung\u2019s official watch faces are bad<\/p>\n It needs to do better<\/p>\n The standard collection of watch faces Samsung provides with its Galaxy Watch smartwatches are almost all awful. Out of the dozens it pre-installs, there are perhaps two which are well designed, attractive, and informative. <\/p>\n Whether it\u2019s numbers shaped like bubbles, boring data bank displays, or animated characters filling the screen, the choice for normal human beings to happily and confidently use is woeful. <\/p>\n This is the reason people turn to third-party watch face apps in the first place. Even then, you\u2019re faced with yet another subscription to consider, expensive single options that rarely work as stated, and faces that look great in the renders, but terrible on your actual watch.<\/p>\n It has been a Samsung (and Wear OS in general) problem for years, and this lawsuit should be the wake-up call it needs to start providing more choice and more mature designs as standard. <\/p>\n Apple shows Samsung how it\u2019s done<\/p>\n How often do you change watch faces?<\/p>\n Apple\u2019s choice of watch faces for the Apple Watch is superb. They cover all different genres, styles, and designs. The ones made for fun actually are fun, the ones influenced by watch trends look unique and stylish, and the ones for data fiends have all the numbers they\u2019d want.<\/p>\n I\u2019ve worn every Apple Watch model since the very first, and never once wished Apple would open up watch face design to developers. It\u2019s just not really needed. <\/p>\n Samsung can\u2019t coast along expecting developers to pick up the slack where it has failed. I suspect, like me, there will be smartwatch owners who choose one watch face and stick to it for ages. <\/p>\n On a Galaxy Watch, it\u2019s shockingly hard to do, but on an Apple Watch? It\u2019s almost hard to pick one, single favorite out of several winners.<\/p>\n If Samsung does the right thing and provides true, desirable watch faces on the Galaxy Watch without the need to visit the Galaxy Store or Google Play, it will have fixed an issue that has plagued its smartwatches since the start. <\/p>\n Now is the time Samsung<\/p>\n Even without a $170 million hint <\/p>\n Samsung is widely expected to launch the Galaxy Watch 9 series in July<\/a>. It did a great job reinventing the design of its smartwatch with the Galaxy Watch 8, by using a 70s-inspired design, which continues to be one of the watch world\u2019s biggest trends.<\/p>\n It doesn\u2019t have to change the hardware to stay current. But now is the time to throw out the majority of the tired old Samsung watch faces, many of which have been around for years, and come up with a suite of beautiful new ones. <\/p>\n The Swatch vs. Samsung trial ended on June 26 in the UK, and the judge is expected to make a ruling<\/a> on the damages in the near future. <\/p>\n
\n ![\"galaxy-watch-8-on-wrist\"](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/galaxy-watch-8-on-wrist.JPG\"\/)
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\n\t\t\tSamsung Galaxy Watch 8 review: I’m smitten, and think you will be too
\n\t\t<\/a><\/p>\n![\"A](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/07\/fake-swatch-ap-images-main.JPG\")
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\n A person wearing the Samsung Galaxy Watch 8 Classic<\/p>\n