{"id":777163,"date":"2026-07-03T07:16:11","date_gmt":"2026-07-03T07:16:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/777163\/"},"modified":"2026-07-03T07:16:11","modified_gmt":"2026-07-03T07:16:11","slug":"the-2026-bet-awards-posts-highest-ratings-since-2019","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/777163\/","title":{"rendered":"The 2026 BET Awards posts highest ratings since 2019"},"content":{"rendered":"<p class=\"mb-4 text-lg md:leading-8 break-words\">The awards reported a 50% year-over-year growth in television impressions, as well as an increase in engagement rates across digital and social media platforms.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The <a href=\"https:\/\/thegrio.com\/topics\/bet-awards\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:BET Awards;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;BET Awards&quot;}\" class=\"link \">BET Awards<\/a> came with a new energy this year, and its ratings reflect that with some of the highest engagement the event has seen in six years.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The network reported Thursday (July 2) that the televised award show this past Sunday hit its highest viewership ratings among adults 18-49 since 2019. This increase in impressions was\u00a050% year-over-year, with 624,000 impressions this year versus 415,000 in 2025. The show\u2019s coverage rating was also up 71% from the year before, with 2.6 million viewers across 12 Paramount networks and 1.4 million viewers watching on BET.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Young women were some of the biggest drivers in television engagement, with viewership increases of 106% among women ages 18-34 and 144% among women ages 18-24.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Hosted by content creator and comedian <a href=\"https:\/\/thegrio.com\/topics\/druski\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Druski;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Druski&quot;}\" class=\"link \">Druski<\/a>, the youngest ever host of the event, this year\u2019s BET Awards received spikes in engagement across television, social media, digital, and live experiences. The event, dubbed \u201cCulture\u2019s Biggest Night,\u201d received a 187% growth in digital views, and a 173% jump in livestream impressions, and 9.3 million social media interactions. A record high of over 50,000 attendees showed up to the BET Experience weekend, which included Celebrity Basketball, the live Hollywood Bowl show with Nas and The Roots, and FanFest.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cThe strength of the BET brand is that it lives at the very center of Black culture, and this weekend proved it once again,\u201d\u00a0Louis Carr, President of BET, said in a statement. \u201cBET convenes culture and community better than anyone, and that position is ours alone.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">From leveraging the viral power of Druski to its trending moments with powerhouse artists like Lauryn Hill, the BET Awards also landed at #5 on the top Google Trends search that day. Hill, who was honored with an Icon award alongside Teyana Taylor and former Epic Records CEO Sylvia Rhone, was the #2 most searched topic on Google Trends.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cOur team poured everything into a show built to honor the culture at the highest level,\u201d\u00a0Connie Orlando, EVP of Specials, Music Programming &amp; Music Strategy and Executive Producer of the BET Awards said in a statement.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cTo see it resonate this powerfully means everything.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">More must-reads:<\/p>\n","protected":false},"excerpt":{"rendered":"The awards reported a 50% year-over-year growth in television impressions, as well as an increase in engagement rates&hellip;\n","protected":false},"author":2,"featured_media":777164,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[249741,275461,49,48,275462,75,243892,213594,341,35825],"class_list":["post-777163","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-bet-awards","tag-bet-experience","tag-ca","tag-canada","tag-durand-bernarr","tag-entertainment","tag-george-clinton","tag-impressions","tag-music","tag-social-media-platforms"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/777163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=777163"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/777163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/777164"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=777163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=777163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=777163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}