{"id":777536,"date":"2026-07-03T11:36:17","date_gmt":"2026-07-03T11:36:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/777536\/"},"modified":"2026-07-03T11:36:17","modified_gmt":"2026-07-03T11:36:17","slug":"apples-iphone-ultra-could-raise-foldable-prices-by-almost-20-no-wonder-samsung-isnt-scared-of-its-arrival","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/777536\/","title":{"rendered":"Apple’s iPhone Ultra could raise foldable prices by almost 20% \u2014 no wonder Samsung isn’t scared of its arrival"},"content":{"rendered":"

A new report suggests foldable phone prices could rise by 18% this yearThat’s in part due to the iPhone Ultra, which could launch at a very high priceSamsung and other brands may well cash in on this market shift<\/p>\n

2026 could be one of the biggest years for foldable phones yet, as the foldable iPhone Ultra looks set to finally arrive in September. But while that\u2019s sure to excite anyone who\u2019s been waiting for an Apple<\/a>-made foldable, it could also come with some bad news for consumers.<\/p>\n

You see, according to a recent Counterpoint Research<\/a> report (via 9to5Mac<\/a>), the average price of foldable phones could rise by as much as 18% this year, and that increase will in part be thanks to Apple\u2019s upcoming model.<\/p>\n

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Specifically, the average price is predicted to rise to $1,485 (roughly \u00a31,110 \/ AU$2,140), and that\u2019s in part because the iPhone Ultra itself will probably cost significantly more than that, with a recent IDC report predicting that the phone could retail for as much as $2,500 (around \u00a31,870 \/ AU$3,600) \u2014 and that might just be the starting price.<\/p>\n

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This being an iPhone, it\u2019s sure to be popular and could therefore drive up the average price of foldable phones. But its impact might extend to other brands too, because a $2,500 foldable iPhone could make such prices more palatable when attached to phones from Samsung<\/a> and other companies.<\/p>\n

A welcome rival<\/p>\n

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Clamshell models like the Galaxy Z Flip 7 could soon cost less (Image credit: Zachariah Kelly \/ TechRadar)<\/p>\n

With this in mind, it\u2019s perhaps no surprise that a Samsung exec said<\/a> last year that the Korean giant is \u201cwelcoming others to join this category,\u201d in response to a question about the iPhone Ultra\u2019s arrival.<\/p>\n

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Don\u2019t be surprised, then, if future Samsung foldables cost more than current ones \u2014 and not just because of rising RAM prices and inflation, but also because of the Apple impact.<\/p>\n

Still, this Counterpoint report has some good pricing news too, as while it predicts that book-style foldables will continue increasing in price, clamshell models are expected to fall in price on average, bringing them \u201ccloser to premium bar-type smartphone alternatives.\u201d<\/p>\n

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So while book-style foldables might start feeling even further out of reach for a lot of buyers, clamshell models could become increasingly attainable.<\/p>\n

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Today’s best foldable phone deals<\/p>\n

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