{"id":780044,"date":"2026-07-04T15:41:08","date_gmt":"2026-07-04T15:41:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/780044\/"},"modified":"2026-07-04T15:41:08","modified_gmt":"2026-07-04T15:41:08","slug":"transit-services-navigate-the-unknown-to-get-fans-to-world-cup-matches","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/780044\/","title":{"rendered":"Transit services navigate the unknown to get fans to World Cup matches"},"content":{"rendered":"<p class=\"c-article-body__text text-pr-5\">As downtown Toronto started to swell on Thursday afternoon with soccer fans preparing to march through the streets to the city\u2019s final World Cup game, Portugal versus Croatia, Toronto transit officials knew they\u2019d have to stay nimble.<\/p>\n<p class=\"c-article-body__text text-pr-5\">Josh Colle, chief strategy and customer experience officer for the Toronto Transit Commission, said it was clear that one bus route and three streetcar routes, which had served as backbones of the service for all the other local World Cup matches, would have to be diverted because of the crowds.<\/p>\n<p class=\"c-article-body__text text-pr-5\">But there were still unknowns. \u201cCould we have 10,000 Portuguese or will it be 60,000?\u201d Mr. Colle said. \u201cThat will certainly have a different impact on the length of the diversions.\u201d<\/p>\n<p><a style=\"display:block\" href=\"https:\/\/www.theglobeandmail.com\/resizer\/v2\/GXXRYZMOVZDAVPRZDRFSF2BSAI.JPG?auth=807a20c9b08c2da2f65505c0a6cfcbcca89bce55d031f15e5c758b1680be7b35&amp;width=600&amp;height=400&amp;quality=80&amp;smart=true\" aria-haspopup=\"true\" data-photo-viewer-index=\"0\" rel=\"nofollow noopener\" target=\"_blank\">Open this photo in gallery:<\/a><\/p>\n<p class=\"figcap-text\">A road closure at Fort York Blvd. and Fleet St. is part of Toronto&#8217;s plans to manage the increased fan traffic during a World Cup 2026 match day on June 26.Fred Lum\/The Globe and Mail<\/p>\n<p class=\"c-article-body__text text-pr-5\">Years of planning by transit services in Toronto and Vancouver have gone into managing the influx of fans during the month of matches. Still, even the best laid plans have sometimes had to be scrambled during the fan marches, one of the few wildcards for transit. <\/p>\n<p class=\"c-article-body__text text-pr-5\">The games in Canada wrap up next Tuesday afternoon with a round of 16 match at BC Place. Despite fears of transit apocalypse, systems in both cities have proven up to the task of moving tens of thousands more daily riders than usual. <\/p>\n<p class=\"c-article-body__text text-pr-5\">Now, the transit agencies in both cities say they will use those successes to help them make the case for greater investment in their systems going forward.<\/p>\n<p class=\"c-article-body__text text-pr-5\">Toronto logged 760,600 boardings across the five primary surface corridors serving the stadium during the first four match days, for a 43 per cent increase over the same days the year before. (Data for the last two matches are not yet available.) In Vancouver, on June 24 \u2013 the day Canada lost a 2-1 heartbreaker to Switzerland at BC Place \u2013 the city recorded 1.4-million boardings across all modes of transit, its highest ridership since March, 2020.<\/p>\n<p class=\"c-article-body__text text-pr-5\">During the tournament\u2019s first week in June, Vancouver\u2019s total boardings across buses, SkyTrains, SeaBuses and West Coast Express commuter rail were up 7.8 per cent, which TransLink spokesperson Anita Bathe said demonstrated the system\u2019s role as \u201ceconomic infrastructure.\u201d The increase in ridership included an uptick on non-game days.<\/p>\n<p class=\"c-article-body__text text-pr-5\">\u201cWe are carrying people to and from the ferries, the airport, the tourist attractions, to restaurants,\u201d said Ms. Bathe.<\/p>\n<p class=\"c-article-body__text text-pr-5\">The system \u201chas proven how reliable it can be to handle these mass crowds,\u201c she said. \u201cAnd so, when we look to talk about investment in transit in the future, we think this is a really great proof point.\u201d<\/p>\n<p class=\"c-article-body__text text-pr-5\">TransLink riders surveyed by a Globe and Mail reporter on their way to the New Zealand versus Belgium game last Friday praised the system for its smooth operation.<\/p>\n<p class=\"c-article-body__text text-pr-5\">And transit became part of the communal fan experience. When Baljit Aujla took the Expo Line in Vancouver to the Canada-Switzerland game, the SkyTrain \u201cwas packed,\u201d he said. <\/p>\n<p><a style=\"display:block\" href=\"https:\/\/www.theglobeandmail.com\/resizer\/v2\/LUQJAOGCUVBWPMBBJLB6X5QSVE.JPG?auth=466909defe94100d5cdea621848dd9deadc8b170458a3405f4f6c508210922b0&amp;width=600&amp;height=400&amp;quality=80&amp;smart=true\" aria-haspopup=\"true\" data-photo-viewer-index=\"1\" rel=\"nofollow noopener\" target=\"_blank\">Open this photo in gallery:<\/a><\/p>\n<p class=\"figcap-text\">Baljit Aujla and his son Jasraj ride the Skytrain Expo Line from towards the Main Street \u2013 Science World station, headed to see New Zealand take on Belgium on June 26.Jesse Winter\/The Globe and Mail<\/p>\n<p class=\"c-article-body__text text-pr-5\">\u201cAll full of red colours. When you got off at Science World, people were singing and dancing, even after the game.\u201d <\/p>\n<p class=\"c-article-body__text text-pr-5\">Despite the volume, \u201coverall it\u2019s smooth,\u201d he said. \u201cManaging this kind of crowd is not easy, but it\u2019s been very good so far.\u201d<\/p>\n<p class=\"c-article-body__text text-pr-5\">Locals and visiting supporters in Toronto also found the transit system worked smoothly. Riyaz Ismail, who is originally from Kenya and now lives near Scarborough, wore a Senegal jersey on his way to the stadium last Friday, where the team went on to beat Iraq 5-0. <\/p>\n<p><a style=\"display:block\" href=\"https:\/\/www.theglobeandmail.com\/resizer\/v2\/JCOVGIMTDREKTGU4NCUA5WICXI.JPG?auth=8bdfd2464bf12c4f512637902772deee7644359d79e9bfc75994c0e43b0b4eae&amp;width=600&amp;height=400&amp;quality=80&amp;smart=true\" aria-haspopup=\"true\" data-photo-viewer-index=\"2\" rel=\"nofollow noopener\" target=\"_blank\">Open this photo in gallery:<\/a><\/p>\n<p class=\"figcap-text\">Alejandra Barrientos (right) helps Massamba Sarr buy a TTC ticket to ride the streetcar to Toronto Stadium for the Iraq vs. Senegal match.Fred Lum\/The Globe and Mail<\/p>\n<p class=\"c-article-body__text text-pr-5\">It was the third match he\u2019d seen in Toronto. He said he\u2019s relied on the GO Transit network and the TTC when travelling to the stadium. <\/p>\n<p class=\"c-article-body__text text-pr-5\">\u201cIt\u2019s been very efficient. I think it\u2019s better than driving,\u201d he said. \u201cI\u2019m very pleased it\u2019s not as crowded on the buses and trains as I thought it would be.\u201d<\/p>\n<p class=\"c-article-body__text text-pr-5\">Lance Sharman and three friends \u2013 all wearing their local soccer team\u2019s jerseys on their way to the game \u2013 flew to Toronto from Cambridge, U.K., to watch the Senegal-Iraq match.<\/p>\n<p class=\"c-article-body__text text-pr-5\">Compared to the London Underground, an extensive subway system in the nation\u2019s capital city, he said Toronto\u2019s subway system is \u201cfar more friendly\u201d and less crowded despite hosting the World Cup. \u201cIt\u2019s been fine because we\u2019ve learned about the trains and a lot of it we\u2019ve just walked,\u201d Mr. Sharman said.<\/p>\n<p>              A TTC employee monitors the boarding process as fans pile into the streetcar enroute to Toronto Stadium and the FIFA Fan Fest. Toronto logged 760,600 boardings across the five primary surface corridors serving the stadium during the first four match days.<\/p>\n<p>                 Fred Lum\/The Globe and Mail<\/p>\n<p class=\"c-article-body__text text-pr-5\">Behind the scenes, years of planning and investment enabled both systems to increase service and then pivot when necessary. <\/p>\n<p class=\"c-article-body__text text-pr-5\">After the Saturday afternoon match between Germany and Cote d\u2019Ivoire on June 20 in Toronto, the TTC noticed fans were opting to walk rather than hop on transit right outside the stadium.<\/p>\n<p class=\"c-article-body__text text-pr-5\">\u201cDinner was approaching, it was a beautiful day, it was the weekend,\u201d said the TTC\u2019s Mr. Colle. \u201cWe have a drone overlooking the passenger flows there, and you could just see people going up Strachan Avenue to King Street. Whereas, on a rainy weeknight\u201d \u2013 such as the June 17 Ghana versus Panama match \u2013 \u201cyou might not get that. So, with all the planning we\u2019d been doing, we also had to be on our toes.\u201d<\/p>\n<p><a style=\"display:block\" href=\"https:\/\/www.theglobeandmail.com\/resizer\/v2\/CW52PUHZMJBITKOWNDBHMGMYBA.JPG?auth=065a7daf0efa212c9fa6ab770543403e6c3ba3e53e0184c4f247f4f0a1bdb429&amp;width=600&amp;height=400&amp;quality=80&amp;smart=true\" aria-haspopup=\"true\" data-photo-viewer-index=\"3\" rel=\"nofollow noopener\" target=\"_blank\">Open this photo in gallery:<\/a><\/p>\n<p class=\"figcap-text\">At Strachan Ave. and Fleet St., a TTC employee directs fans heading to Toronto Stadium. Years of planning and investment enabled the transit systems to increase service and then pivot to improve the flow where necessary, such as increased foot traffic in key corridors.Fred Lum\/The Globe and Mail<\/p>\n<p class=\"c-article-body__text text-pr-5\">Mr. Colle said the tournament enabled the TTC to set goals such as reducing response times to service incidents by actively monitoring typical weak links such as overhead streetcar wires that might fail during particularly hot days. \u201cWe did field exercises to try to reduce response times, and we\u2019ve been tracking that throughout the tournament,\u201d he said.<\/p>\n<p class=\"c-article-body__text text-pr-5\">New high-frequency bus lanes were added over the past year in time for the World Cup, as well as other infrastructure improvements. <\/p>\n<p class=\"c-article-body__text text-pr-5\">Mr. Colle hopes the changes might enable the service to set new expectations among TTC customers, as well as the governments that support the system.<\/p>\n<p class=\"c-article-body__text text-pr-5\">If the agency hopes to keep up its new level of service, \u201cthere\u2019s a level of investment in infrastructure and people and process that\u2019s required to keep that up,\u201d he said.<\/p>\n<p class=\"c-article-body__text text-pr-5\">\u201cThat\u2019s what we\u2019re showing ourselves. And also hopefully showing our customers, and in turn our partners and funders.\u201d<\/p>\n<p>The Globe at the 2026 World Cup<\/p>\n<p class=\"c-article-body__text mv-16 l-inset text-pb-8\" data-sophi-feature=\"interstitial\"><a href=\"https:\/\/www.theglobeandmail.com\/sports\/soccer\/article-canada-world-cup-soccer-last-16-knockout-morocco\/\" rel=\"nofollow noopener\" target=\"_blank\">Four moments, small margins: How Canada scrapped its way into the final 16 countries at the World Cup<\/a><\/p>\n<p class=\"c-article-body__text mv-16 l-inset text-pb-8\" data-sophi-feature=\"interstitial\"><a href=\"https:\/\/www.theglobeandmail.com\/canada\/article-the-influx-of-world-cup-tourists-are-a-boon-to-vancouver-bars-and\/\" rel=\"nofollow noopener\" target=\"_blank\">A day in the life of a Vancouver server on World Cup game day<\/a><\/p>\n<p class=\"c-article-body__text mv-16 l-inset text-pb-8\" data-sophi-feature=\"interstitial\"><a href=\"https:\/\/www.theglobeandmail.com\/sports\/soccer\/article-canada-vs-morocco-world-cup-jesse-marsch\/\" rel=\"nofollow noopener\" target=\"_blank\">Cathal Kelly: Jesse Marsch needs a win over Morocco to justify his place in the spotlight<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"As downtown Toronto started to swell on Thursday afternoon with soccer fans preparing to march through the streets&hellip;\n","protected":false},"author":2,"featured_media":780045,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194298],"tags":[1397,49,48,55,5756],"class_list":["post-780044","post","type-post","status-publish","format-standard","has-post-thumbnail","category-vancouver","tag-appwebview","tag-ca","tag-canada","tag-vancouver","tag-yesapplenews"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/780044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=780044"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/780044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/780045"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=780044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=780044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=780044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}